Klaviyo
Klaviyo is a web marketing platform for communicating with customers through email, SMS, RCS, mobile push, WhatsApp, and social marketing. Its tools include email automation, audience segmentation, landing pages, A/B testing, and lead capture forms. The helpdesk adds ticket management, full customer context, omnichannel support, and AI automation; Klaviyo says its Customer Agent resolves 65% of questions autonomously. The marketplace offers more than 350 integrations, while developers can use APIs, webhooks, SDKs, and warehouse syncs to create apps and integrations. The Free plan is listed at 0.00 USD per free and includes up to 250 active profiles, 500 email sends per month, $5 of mobile messages, and $5 of Composer usage per month. Free access can continue indefinitely if account limits are maintained, but sending may be paused or restricted if limits are exceeded. Free users receive full email support for the first 60 days. Klaviyo states that it is SOC 2 Type II certified and offers GDPR-related tools and EU and US data residency.
Who it is for
Klaviyo suits teams using multiple marketing channels and customer engagement tools. Its free plan may fit accounts within its profile, sending, and usage limits.
What is good
- Supports email, SMS, RCS, push, WhatsApp, and social marketing.
- Includes automation, segmentation, landing pages, and A/B testing.
- Free plan can remain available indefinitely within limits.
- Marketplace offers more than 350 integrations.
- Provides GDPR-related tools and EU and US data residency.
What to know first
- Free plan allows up to 250 active profiles.
- Free plan includes 500 email sends per month.
- Full email support for free users lasts 60 days.
- Sending may be restricted when free-plan limits are exceeded.
Verdict
Klaviyo combines marketing channels, automation, and customer support tools in a web platform. Its free plan has defined usage limits, and sending can be restricted if those limits are exceeded.
Klaviyo plans and pricing
All plansCompared on email marketing software
- Free plan
- Yes
