SendPulse

SendPulse is a web and mobile email-marketing service from SendPulse, a maker founded in 2015. It suits teams that want automation, segmentation, and A/B testing with a free starting tier or annual email plans. Its main trade-off is clear: it has no landing pages, and even paid email plans shown here cap out at 500 subscribers until Enterprise.

Overview

SendPulse combines email sending with automated flows, audience segmentation, and testing. The free plan is unusually generous on monthly volume for a small audience, allowing 15,000 emails to 500 subscribers, but its five automated flows and three sender addresses keep it better suited to a modest program than a growing one. Standard and Pro remove the monthly email ceiling at the same subscriber limit, so volume is not the constraint; audience growth is.

Key features

Automation and targeting

Email automation and audience segmentation give marketers tools to tailor messages and organize follow-up rather than rely only on undifferentiated campaigns. Free includes five automated flows and one event; Standard includes 10 saved segments, while Pro increases that to 50. Enterprise allows unlimited saved segments. These allowances make the paid tiers more compelling for teams managing several audience groups, though the contact threshold for Enterprise starts at 2,500.

Testing and sending

A/B testing is supported on paid plans: Standard includes three test groups, Pro four, and Enterprise five. Free's 15,000 monthly emails can cover a small list, but the paid plans' unlimited emails are a substantial step up for send volume. Free also allows three sender email addresses, compared with 100 on Standard and 300 on Pro; Enterprise removes that sender-address limit.

Landing pages are not included. If building campaign pages within the same service is essential, SendPulse is a poor fit.

Pricing

SendPulse has a freemium model. Free costs nothing and supports 500 subscribers, 15,000 emails per month, three sender addresses, 250 MB image storage, five automated flows, and one event. That combination is useful for testing a small-list program, but the subscriber cap and limited automation can prompt an upgrade even when send volume is manageable.

Standard costs $9.60 a month, billed annually. It supports up to 500 subscribers, unlimited emails, 100 sender addresses, 1 GB image storage, three A/B test groups, and 10 saved segments. It is the practical first paid tier for a small audience that needs greater send volume and more targeting capacity; it does not raise the contact cap.

Pro costs $11.52 a month, billed annually. For $1.92 more per month than Standard, it raises the allowances to 300 sender addresses, 2 GB image storage, four A/B test groups, and 50 saved segments, while retaining unlimited emails and the 500-subscriber ceiling. That makes it a better fit when segmentation and sender capacity matter, not when list growth is the priority.

Enterprise has custom pricing and starts at 2,500 contacts. It includes unlimited sender addresses, 5 GB image storage, five A/B test groups, unlimited users, and unlimited saved segments. The larger contact threshold and team allowances make it the tier to consider for a bigger operation, though its price is custom.

Standard (pay as you go) costs $48 a month for 10,000 emails; purchased emails remain valid for a year. This suits buyers who prefer a set email bundle over an unlimited-email subscription, but it is a much higher listed monthly price than annual Standard or Pro.

Platforms

SendPulse is available on the web, iOS, and Android, giving users browser and mobile access.

Who it's for

SendPulse fits small organizations and marketers who need email automation, segmentation, and testing without an immediate subscription, or who send heavily to a list of no more than 500 subscribers. Pro is the more capable choice for teams using many saved segments or sender addresses. Businesses that need landing pages or expect to exceed the lower-tier contact cap should compare alternatives or assess Enterprise before committing.

Pros and cons

Pros

• Useful free sending allowance: 15,000 monthly emails for up to 500 subscribers can support a small but active list.
• Paid tiers lift send-volume limits: Standard and Pro include unlimited emails, alongside A/B testing and larger segment allowances.
• Low incremental cost for more Pro capacity: Pro is $1.92 a month above Standard when billed annually and expands saved segments from 10 to 50.

Cons

• No landing pages: Marketers needing campaign pages in the same product will need another solution.
• 500-subscriber limit on Free, Standard, and Pro: The first two paid tiers do not accommodate list growth beyond the free cap.
• Annual billing on the listed Standard and Pro prices: Those monthly amounts are tied to annual billing rather than a stated month-to-month term.

Alternatives

Mailchimp is worth comparing for a smaller audience: its free plan supports 250 contacts, 500 emails per month, one audience, and one seat, a much tighter sending allowance than SendPulse Free.

Zoho Campaigns may suit teams prioritizing contact capacity and users on a free tier: Forever Free allows up to 2,000 contacts, 6,000 emails per month, and five users.

AWeber is another free option for a list of up to 500 subscribers, with 3,000 monthly emails and one list profile.

Brevo Conversations is a separate freemium alternative with a free plan for one user.

Klaviyo offers a web-based free tier for up to 250 active profiles and 500 email sends per month.

MailerLite is worth considering if a free landing page matters: its free plan includes one landing page, alongside 250 subscribers and 2,500 monthly emails.

Sender has a free plan for up to 2,500 subscribers and 15,000 emails per month, a larger free contact allowance than SendPulse.

beehiiv offers a free Launch plan for 2,500 subscribers with unlimited email sends, one team member, and three publications.

Verdict

Choose SendPulse if your list is small and you want automation, segmentation, and A/B testing, with a free plan or annual paid tiers that remove monthly email caps. Look elsewhere if landing pages are essential, or compare plan allowances carefully if you need more than 500 subscribers on Free, Standard, or Pro.