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Best Email Marketing Software in 2026

Email marketing software can help organize subscribers, shape campaigns and automate follow-up. Compared on A/B testing, audience segmentation, email automation, free plans, landing pages, monthly send limits, native integrations, paid starting prices and subscriber limits, these entries offer several angles for matching tools to your outreach workflow. Mailchimp, OpenEMM and SendPulse are among the options shown. Consider how you want to divide your audience and test messages, and whether landing pages or integrations are part of your process. Send and subscriber limits can help you assess the scale supported by an option, while free-plan availability and paid starting prices add cost context.

  1. 1

    listmonk

    Free plan Open source APILinuxMac+3

    listmonk offers extensive list management, campaign analytics, template options, and APIs without a software fee.

    9.0 Free plan Visit site
  2. 2

    OpenEMM

    by OpenEMM
    Free plan Open source APILinuxMac+3

    Choose OpenEMM if you want a free, self-hosted email marketing system with automation, segmentation, and uncapped recipients and dispatches.

    8.8 Free plan Visit site
  3. 3

    Brevo Conversations

    by Brevo Conversations
    Free plan AndroidAPIiPhone+1

    Choose Brevo Conversations if you need website chat, visitor tracking, and email functions, with a free single-user plan to start.

    7.6 Free plan · paid from $15/user/mo Visit site
  4. 4

    E-goi

    by E-goi
    Free plan AndroidAPIExtension+2

    Choose E-goi if you want web-based email marketing with automation, segmentation, landing pages and A/B testing, and a choice of monthly or prepaid sending plans.

    7.5 Free plan · paid from $11.75/mo · 14-day trial Visit site
  5. 5

    Acumbamail

    Free plan APIWeb

    Choose Acumbamail if you want email or SMS campaigns together with landing pages, surveys and audience segmentation.

    7.4 Free plan Visit site
  6. 6

    AcyMailing

    by AcyMailing
    Free plan Self-hostedWeb

    AcyMailing combines newsletter creation, automation, audience tools, analytics, and sending support for WordPress and Joomla.

    7.4 Free plan · 14-day trial Visit site
  7. 7

    arrobaMail

    by arrobaMail
    Free plan APIWeb

    Choose arrobaMail if you want web-based email marketing with automation, segmentation, and A/B testing, and a plan capacity that can scale to 2,000,000 monthly sends.

    7.4 Free plan · paid from 5,290 ARS/mo Visit site
  8. 8

    Artmail

    by Artmail
    Free plan APIWeb

    Artmail combines campaign tools, audience controls, landing pages and testing in a web platform.

    7.4 Free plan · paid from $9/mo Visit site
  9. 9

    Audienceful

    by Audienceful
    Free plan APIWeb

    Audienceful brings campaign sending, audience tools, and branching automation together, with API access and a directory of 50 integrations.

    7.4 Free plan · paid from $29/mo (annual) Visit site
  10. 10

    Dada Mail

    Free plan APISelf-hostedWeb

    Dada Mail offers self-hosted mailing-list management with campaign scheduling, subscriber tools, and reporting.

    7.4 Free plan · paid from $150/yr Visit site
  11. 11

    GetResponse

    by GetResponse
    Free plan AndroidAPIiPhone+1

    GetResponse combines campaign channels, automation, lead capture and ecommerce functions, with mobile apps and an API. Review the free-account limits and trial transition if you need premium features.

    7.4 Free plan · paid from $15.58/mo (annual) · 14-day trial Visit site
  12. 12

    1and1Mail

    by 1and1Mail
    Free plan Windows

    Choose 1and1Mail if you want Windows software for targeted SMTP email with contact organization and sending controls.

    7.3 Free plan Visit site
  13. 13

    AWeber

    by AWeber
    Free plan APIWeb

    AWeber combines email campaigns with automation, landing pages, integrations, and ecommerce features. Review the free-plan limits and trial billing before signing up.

    7.3 Free plan · paid from $12.49/mo (annual) · 14-day trial Visit site
  14. 14

    BayEngage

    Free plan APIWeb

    Choose BayEngage if your ecommerce store needs email and SMS marketing with segmentation, automation, and integrations.

    7.3 14-day trial Visit site
  15. 15

    BIP

    by BIP
    Free plan APIWeb

    BIP combines campaign scheduling, segmentation, imports, and API controls with send-based pricing. Check the one-channel-per-campaign limit and the listed capacity of each plan before choosing.

    7.3 Free plan · paid from $1.95 Visit site
  16. 16

    Buttondown

    by Buttondown
    Free plan APIWeb

    Choose Buttondown if you need email automation, audience segmentation, landing pages, and a subscriber allowance of up to 100 on its free plan or 1,000 on its paid tier.

    7.3 Free plan · paid from $9/mo Visit site
  17. 17

    Campayn

    Free plan WebiPhone

    Campayn combines core campaign tools with segmentation, automation, testing, and many listed integrations.

    7.3 Free plan · paid from $17/mo (annual) Visit site
  18. 18

    DirectIQ

    by DirectIQ
    Free plan APIWeb

    DirectIQ centers its email automation on guest data and repeat visits at activity venues. The free option and paid monthly plans differ in billing model and contact capacity.

    7.3 Free plan · paid from $19/mo Visit site
  19. 19

    Direct Mail

    by Direct Mail
    Free plan iPhoneMac

    Choose Direct Mail if you want email automation, segmentation, and landing pages on macOS or iOS, with a free plan for up to 150 monthly emails.

    7.3 Free plan Visit site
  20. 20

    Firepush

    by Firepush
    Free plan AndroidiPhoneWeb

    Firepush pairs push notifications with audience segmentation and offers plans tied to monthly volume. The free tier has a 500-push allowance, while paid plans list larger limits.

    7.3 Free plan · paid from $13/mo Visit site
  21. 21

    FluentCRM

    by FluentCRM
    Free plan APISelf-hostedWeb

    FluentCRM combines WordPress-based campaigns, contact management, event-triggered automations, and reporting.

    7.3 Free plan · paid from $129/yr Visit site
  22. 22

    Mailchimp

    by Mailchimp
    Free plan AndroidAPIiPhone+1

    Choose Mailchimp if you want email marketing with automation, segmentation and campaign testing in one service.

    7.3 Free plan · 14-day trial Visit site
  23. 23

    Mailpro

    by Mailpro
    Free plan AndroidAPIiPhone+4

    Choose Mailpro if you need email automation, segmentation, and A/B testing in a web service, and your campaigns fit the listed sending volume.

    7.3 Free plan · 30-day trial Visit site
  24. 24

    ahoy! email

    by ahoy! email
    Free plan Web

    ahoy! email combines ecommerce-focused automation, templates, segmentation, and reporting with a free entry plan.

    7.2 Free plan Visit site
  25. 25

    beehiiv

    by beehiiv
    Free plan Web

    Choose beehiiv if you need a web publication platform with email automation, audience segmentation, landing pages, and A/B testing.

    7.2 Free plan · paid from $43/mo (annual) Visit site

#1Places #1, #2, #3, #4, #5 on this list can be bought by the makers of the software on it. See the price

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