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DirectIQ
by DirectIQ
What DirectIQ is
DirectIQ is an email automation platform for family entertainment centers, trampoline parks and other activity venues. It syncs guest data from POS systems each day, without manual exports or imports, and can use that data for automated campaigns. For example, it can send a personalized birthday offer seven days before a guest’s birthday and a win-back sequence after 60 days without a visit. Email tools include audience segmentation, landing pages and A/B testing. DirectIQ names integrations such as CenterEdge, Clubspeed, Lightspeed, GymMaster, Smart Waiver, Otter Waiver, Zapier, Shopify and WordPress; its POS page says eight integrations are live, with more added monthly. Developers can use a REST API, SDKs and webhooks for opens, clicks and bounces; requests require an API key from account settings. Plans include free pay-as-you-go email, $19 a month for email credits, Essential at $19 a month and Unlimited at $36 a month. The monthly plans cover up to 3,000 contacts. The platform is available on the web and through an API.
Who it suits
DirectIQ suits family entertainment centers, trampoline parks and activity venues that want to automate guest email campaigns using POS data. Its API and integrations may also suit teams connecting their own systems.
What it does well
- Daily POS syncing avoids manual data imports.
- Birthday offers can be sent seven days ahead.
- Win-back sequence targets guests absent for 60 days.
- Includes segmentation, landing pages and A/B testing.
- Free pay-as-you-go plan has unlimited contacts.
What to know first
- Monthly plans are limited to 3,000 contacts.
- Unsolicited email is prohibited.
- API requests require an account-generated key.
Limits
Essential and Unlimited cover up to 3,000 contacts. The free pay-as-you-go plan has unlimited contacts but charges per email sent.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Pay-as-you-go email credits | No expiration date on credits · 2,000 email credits | $19 a month |
| Essential | /mo · up to 3k contacts · regular & automated email campaigns · A/B split campaigns · inbox previews & Spam Doctor · landing pages · verified sending domains | $19 a month |
| Unlimited | /mo · up to 3k contacts · everything in Essential · unlimited inbox previews & Spam Doctor · custom footer & landing domains · dedicated onboarding · migration support | $36 a month |
| Pay-as-you-go | one-time purchase · 2,000 email credits · all templates included · birthday & win-back automations · no expiration date on credits · top up anytime | $19, paid once |
As directiq.com lists them, read 20 Sept 2026. The maker's own page has the final word.
Getting started
- Visit DirectIQ’s website
- Choose the free pay-as-you-go plan, email credits, Essential, or Unlimited
- Use the web platform or API
- Generate an API key in account settings if making API requests
- Connect a listed POS integration to sync guest data
Verdict
DirectIQ centers its email automation on guest data and repeat visits at activity venues. The free option and paid monthly plans differ in billing model and contact capacity.
Questions
Is there a free plan?
Yes. The Pay-as-you-go plan has no monthly commitment, allows unlimited contacts, and charges per email sent.
How much do the monthly plans cost?
Essential is $19 a month. Unlimited is $36 a month.
Which platforms does DirectIQ support?
The listed platforms are web and API.
Which integrations are available?
DirectIQ lists CenterEdge, Clubspeed, Lightspeed, GymMaster, Smart Waiver, Otter Waiver, Zapier, Shopify, and WordPress. Its POS integrations page says eight integrations are live, with more added monthly.
Does DirectIQ provide an API?
Yes. It offers a RESTful API, SDKs, and webhooks for email opens, clicks, and bounces. API requests require an account-generated key.
Who makes DirectIQ?
The maker is DirectIQ, based in New York, NY, United States. The company was founded in 2011.
Facts from DirectIQ's own pages
- A/B testing
- Yes · directiq.com, 20 Sept 2026
- Anti-spam requirement
- DirectIQ forbids unsolicited email and requires mailing lists whose recipients voluntarily registered. · directiq.com, 28 Sept 2026
- API authentication
- DirectIQ requires an API key for all API requests, generated from account settings. · directiq.com, 28 Sept 2026
- Birthday automation
- DirectIQ pulls birthday data from a POS and sends a personalized offer 7 days before the birthday. · directiq.com, 28 Sept 2026
- Company direction
- DirectIQ says it entered a new chapter in 2024 under Brian Childress and is focusing on location-based entertainment and family entertainment center businesses. · directiq.com, 28 Sept 2026
- Core product
- DirectIQ is an email automation platform built for family entertainment centers, trampoline parks, and activity venues. · directiq.com, 28 Sept 2026
- Data protection
- DirectIQ states that stored guest data is encrypted, compliant with data protection regulations, never sold or shared, and exportable or deletable at any time. · directiq.com, 28 Sept 2026
- Developer API
- DirectIQ provides a RESTful API, webhooks for email opens, clicks, and bounces, and official SDKs for popular programming languages. · directiq.com, 28 Sept 2026
- Email automation
- Yes · directiq.com, 20 Sept 2026
- Free plan
- Yes · directiq.com, 20 Sept 2026
- Headquarters
- New York, NY, United States · directiq.com, 28 Sept 2026
- Landing pages
- Yes · directiq.com, 20 Sept 2026
- Managed service
- DirectIQ's managed campaigns service covers strategy, design, execution, scheduling, deliverability optimization, monitoring, and reporting. · directiq.com, 28 Sept 2026
- Monthly send limit
- 18000 · directiq.com, 20 Sept 2026
- Named integrations
- DirectIQ lists CenterEdge, Clubspeed, Lightspeed, GymMaster, Smart Waiver, Otter Waiver, Zapier, Shopify, and WordPress integrations. · directiq.com, 28 Sept 2026
- Native integrations
- DirectIQ lists 15+ native integrations and 5,000+ apps through Zapier. · directiq.com, 28 Sept 2026
- POS coverage
- The POS integrations page states that 8 integrations are live and more are added monthly. · directiq.com, 28 Sept 2026
- POS syncing
- DirectIQ connects directly to POS systems and syncs guest data automatically every day without CSV exports, manual imports, or middleware. · directiq.com, 28 Sept 2026
- Privacy policy
- DirectIQ says it does not sell personal information and provides rights including access, correction, deletion requests, objection to processing, and data portability. · directiq.com, 28 Sept 2026
- Audience segmentation
- Yes · directiq.com, 20 Sept 2026
- Paid from
- 19 · directiq.com, 20 Sept 2026
- Subscriber limit
- 3000 · directiq.com, 20 Sept 2026
- Support
- DirectIQ offers live chat and says email support replies within 24 hours. · directiq.com, 28 Sept 2026
- Win-back automation
- DirectIQ sends an automated win-back sequence to guests who have not visited in 60 days. · directiq.com, 28 Sept 2026
Where DirectIQ stands on Freedom251
- Email Marketing Software#19 of 189
- Email marketing tools#53 of 189