Firepush

Firepush is a Shopify web-push marketing app for merchants who want to turn browser subscribers into sales and repeat purchases. It is strongest for stores that can reach shoppers through supported browsers and want push campaigns, automations, and segmentation in one place. Its main trade-off is that every send draws on a monthly quota, and iPhone shoppers face an extra step to subscribe.

Overview

Firepush combines subscriber opt-in tools, campaign creation, automated messages, and performance reporting around Shopify stores. Abandoned-cart recovery, win-back campaigns, and promotional alerts give merchants ways to reach customers at useful points in the buying cycle. Audience segmentation helps target those messages, while the monthly push cap makes send volume a central planning constraint.

Web push works in modern desktop browsers, including Chrome, Firefox, Edge, and Safari, and on Android. iPhone shoppers must add the store to their home screen before subscribing, so stores with many iPhone visitors may find that the opt-in path limits audience growth.

Key features

Automations and campaigns

Automations cover abandoned carts, price drops, back-in-stock alerts, welcome series, order updates, shipping notifications, and win-back campaigns. This range lets Shopify merchants address both purchase recovery and post-order communication without depending only on one-off blasts. Campaign tools add scheduling, countdown timers, discount codes, campaign boosts, hero images, and audience segmentation, giving promotions more targeting and presentation options.

Subscriber growth and reporting

Pop-ups, sign-up boxes, a fly-out widget, and embedded buttons provide several ways to collect opt-ins. Reporting tracks subscriber counts, click-through rates, conversion rates, and campaign and automation revenue, which helps merchants assess whether sends are contributing to sales rather than just clicks.

Integrations and limits

Firepush names Growave and PageFly as third-party integrations. Its Shopify Plus offering describes Shopify Flow integration as a feature planned for launch soon. The dashboard warns at 80% of a push limit; at 100%, campaigns pause until the next billing cycle, and unused pushes do not roll over. Merchants need to choose a quota that can accommodate peak campaigns as well as regular automated sends.

Pricing

The Free plan costs $0 forever and includes 500 push notifications per month, with email support. It is a practical way to start or run a low-volume program, but the cap leaves little room for frequent campaigns alongside automations.

Basic starts at $13 per month for 10,000 pushes and standard support. Higher Basic quotas cost $25 per month for 20,000 pushes and $35 per month for 30,000. This tier suits stores prioritizing volume at a lower entry price; compared with Pro, it does not include priority support or the better per-push pricing described for that tier.

Pro starts at $49 per month for 25,000 pushes, with priority support, better per-push pricing, and positioning for Shopify Plus stores. Larger monthly quotas are $89 for 50,000 pushes, $159 for 100,000, $229 for 150,000, and $299 for 250,000. Pro fits higher-volume merchants who need more headroom and priority support, though the monthly fee rises with the selected allowance.

Paid plans are billed monthly through Shopify on the regular Shopify invoice, include a monthly spending cap, and can be canceled from Shopify admin. Push allowances reset with the billing cycle; unused sends do not carry forward.

Platforms

Firepush supports Android, iOS, and web, with the iPhone home-screen requirement applying to subscriber opt-in. Paid billing runs through Shopify, and the product is designed for Shopify stores.

Who it's for

Firepush is a good fit for Shopify merchants who want browser-push campaigns and lifecycle automations, particularly those with enough subscriber volume to use the monthly allowance. Smaller stores can begin on Free, while higher-volume stores, including Shopify Plus merchants, can choose larger Pro quotas. It is less compelling for businesses seeking a channel that reaches iPhone users without an added subscription step or for merchants who need broader marketing channels beyond web push.

Pros and cons

• Broad lifecycle coverage: Automations span cart recovery, stock and price alerts, order updates, and win-back messaging, not just promotions.
• Useful targeting and measurement: Audience segmentation and revenue reporting help merchants connect campaigns to outcomes.
• Quota-based cost control: Monthly push limits and a spending cap make usage easier to bound, but campaigns pause at the cap and unused pushes expire.
• iPhone opt-in friction: Shoppers must add the store to their home screen before subscribing, which can constrain audience growth.
• Shopify focus: The product is tailored to Shopify stores, making it a weaker fit for businesses outside that ecosystem.

Alternatives

For a self-hosted, open-source option, consider listmonk, which is free under the AGPLv3 license and supports multiple operating systems and web deployment; it requires a PostgreSQL database. If email is the priority, Mailchimp offers a free plan with 250 contacts, 500 emails per month, one audience, and one seat. OpenEMM is another free option with unlimited usage period and no recipient limit.

phpList may suit a small email program, with its Forever Free plan allowing 300 messages and unlimited subscribers. SendPulse offers a free email plan with 500 subscribers and 15,000 emails per month, as well as five automated flows. For customer-data and integration needs, Twilio Segment has a free plan with 1,000 visitors per month, two sources, and 700+ integrations. Zoho Campaigns is an email-oriented alternative with a free tier for up to 2,000 contacts and 6,000 emails per month. arrobaMail offers a free plan with 100 monthly sends and API and MCP access.

For category browsing, see Email Marketing Software or Push Notification Software.

Verdict

Choose Firepush if you run a Shopify store and want browser-push campaigns, targeted automations, and revenue reporting, with a quota sized to your sending needs. Its focused toolkit and graduated monthly allowances are the case for it; the strict push cap and extra iPhone opt-in step are the reasons to look elsewhere.