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Best Email marketing tools in 2026

Email marketing tools help you create and send campaigns, manage subscribers, and automate messages. This list is for people comparing software by cost, limits, and available features.

  1. 1

    listmonk

    Free plan Open source APILinuxMac+3

    listmonk offers extensive list management, campaign analytics, template options, and APIs without a software fee.

    9.1 Free plan Visit site
  2. 2

    OpenEMM

    by OpenEMM
    Free plan Open source APILinuxMac+3

    Choose OpenEMM if you want a free, self-hosted email marketing system with automation, segmentation, and uncapped recipients and dispatches.

    8.8 Free plan Visit site
  3. 3

    Mailchimp

    by Mailchimp
    Free plan AndroidAPIiPhone+1

    Choose Mailchimp if you want email marketing with automation, segmentation and campaign testing in one service.

    7.7 Free plan · 14-day trial Visit site
  4. 4

    GetResponse

    by GetResponse
    Free plan AndroidAPIiPhone+1

    GetResponse combines campaign channels, automation, lead capture and ecommerce functions, with mobile apps and an API. Review the free-account limits and trial transition if you need premium features.

    7.7 Free plan · paid from $15.58/mo (annual) · 14-day trial Visit site
  5. 5

    Zoho Campaigns

    by Zoho Campaigns
    Free plan AndroidAPIiPhone+4

    Choose Zoho Campaigns if your email work needs segmentation, automation or A/B testing and the plan's contact and user allowances fit your team.

    7.7 Free plan · 14-day trial Visit site
  6. 6

    SendPulse

    by SendPulse
    Free plan AndroidAPIExtension+2

    Choose SendPulse if you want email automation, segmentation, and A/B testing with a free plan or annually billed paid options.

    7.6 Free plan · paid from $9.60/mo (annual) Visit site
  7. 7

    E-goi

    by E-goi
    Free plan AndroidAPIExtension+2

    Choose E-goi if you want web-based email marketing with automation, segmentation, landing pages and A/B testing, and a choice of monthly or prepaid sending plans.

    7.6 Free plan · paid from $11.75/mo · 14-day trial Visit site
  8. 8

    Kit

    by Kit
    Free plan APIiPhoneWeb

    Pick Kit if you want newsletter publishing with paid subscriptions, sponsor marketplace access, or API access.

    7.5 Free plan · paid from $33/mo · 14-day trial Visit site
  9. 9

    Substack

    Free plan AndroidAPIiPhone+1

    Choose Substack if you want one publishing flow for several content formats, with audience discovery tools and paid subscription options.

    7.5 Free plan Visit site
  10. 10

    phpList

    by phpList
    Free plan APILinuxSelf-hosted+1

    Choose phpList if you need newsletter and campaign tools with segmentation, consent controls, and the choice of self-hosting or a web account.

    7.5 Free plan Visit site
  11. 11

    Mailpro

    by Mailpro
    Free plan AndroidAPIiPhone+4

    Choose Mailpro if you need email automation, segmentation, and A/B testing in a web service, and your campaigns fit the listed sending volume.

    7.5 Free plan · 30-day trial Visit site
  12. 12

    Mailjet

    by Mailjet
    Free plan APIWeb

    Choose Mailjet for combined marketing and transactional email, with automation, developer sending tools, and team collaboration in one platform.

    7.4 Free plan · 30-day trial Visit site
  13. 13

    AWeber

    by AWeber
    Free plan APIWeb

    AWeber combines email campaigns with automation, landing pages, integrations, and ecommerce features. Review the free-plan limits and trial billing before signing up.

    7.4 Free plan · paid from $12.49/mo (annual) · 14-day trial Visit site
  14. 14

    Octeth

    by Octeth
    Free plan APISelf-hostedWeb

    Octeth offers extensive self-hosted campaign, automation, audience, and white-label capabilities across several paid tiers.

    7.4 Free plan · paid from $5,000 Visit site
  15. 15

    FluentCRM

    by FluentCRM
    Free plan APISelf-hostedWeb

    FluentCRM combines WordPress-based campaigns, contact management, event-triggered automations, and reporting.

    7.4 Free plan · paid from $129/yr Visit site
  16. 16

    Klaviyo

    by Klaviyo
    Free plan Web

    Klaviyo combines marketing channels, automation, and customer support tools in a web platform. Its free plan has defined usage limits, and sending can be restricted if those limits are exceeded.

    7.3 Free plan Visit site
  17. 17

    Sender

    Free plan APIWeb

    Sender combines campaign, automation, transactional email and landing-page tools, with a free plan and paid annual options.

    7.3 Free plan · paid from $108/yr Visit site
  18. 18

    Mumara

    by Mumara
    Free plan APISelf-hostedWeb

    Mumara combines cloud email services with a self-hosted Campaigns option and a broad set of sending integrations.

    7.3 Free plan · paid from $7/user/mo · 14-day trial Visit site
  19. 19

    Sendloop

    by Sendloop
    Free plan APISelf-hostedWeb

    Sendloop covers email creation, automation, targeting, reporting, and integrations across web, API, and self-hosted setups.

    7.3 Free plan · paid from $39/mo Visit site
  20. 20

    Mailtrain

    Free plan APILinuxSelf-hosted+1

    Mailtrain provides list management, campaign automation, reporting, and multi-user controls in a self-hosted package.

    7.3 Free plan Visit site
  21. 21

    MailerLite

    by MailerLite
    Free plan iPhone

    MailerLite combines email marketing tools with landing pages, automation, integrations, and AI features. Its free tier has subscriber and sending limits, while paid plans start at $12 a month.

    7.2 Free plan · paid from $12/mo · 14-day trial Visit site
  22. 22

    CleverReach

    by CleverReach
    Free plan Web

    CleverReach combines campaign creation with automation, audience tools, landing pages, testing, and many integrations.

    7.2 Free plan · paid from €15/mo Visit site
  23. 23

    beehiiv

    by beehiiv
    Free plan Web

    Choose beehiiv if you need a web publication platform with email automation, audience segmentation, landing pages, and A/B testing.

    7.2 Free plan · paid from $43/mo (annual) Visit site
  24. 24

    Elastic Email

    Free plan Web

    Elastic Email brings campaign automation, audience organization, landing pages, and testing into one web service.

    7.2 Free plan · paid from $29/mo Visit site
  25. 25

    TargetBay

    by TargetBay
    Free plan APIWeb

    TargetBay brings several eCommerce marketing functions into one product suite, with distinct tools for campaigns, reviews, and loyalty.

    7.2 Free plan · 14-day trial Visit site

#1Places #1, #2, #3, #4, #5 on this list can be bought by the makers of the software on it. See the price

Check whether a tool has a free plan or free trial and what those terms include. If you need to read or change code, check the open-source licence. Compare subscriber and sending limits, supported platforms, and the features your work requires.

Questions

What do email marketing tools do?

They help create and send email campaigns, manage subscribers, and automate messages.

How should I compare free plans?

Check subscriber limits, monthly send limits, included features, and the Paid from price. A free trial can provide another way to evaluate a tool.

Which features matter for targeted campaigns?

Audience segmentation helps divide contacts into groups. Email automation, landing pages, and A/B testing support campaign workflows.

Can I use these tools on different platforms?

Items on this list run on web, API, self-hosted, iOS, Android, or Linux platforms. Check the platform shown for a tool.

How do I check open-source options?

Read the tool's open-source licence and confirm whether its code and self-hosted deployment meet your needs.

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