Best Email marketing tools in 2026

189 apps
Research read 28 Sept 2026
How the order is worked out

1

listmonk

Free plan Open source APILinuxMac+3

listmonk offers extensive list management, campaign analytics, template options, and APIs without a software fee.

9.1 Free plan Visit site
2

OpenEMM
by OpenEMM
Free plan Open source APILinuxMac+3

Choose OpenEMM if you want a free, self-hosted email marketing system with automation, segmentation, and uncapped recipients and dispatches.

8.8 Free plan Visit site
3

Mailchimp
by Mailchimp
Free plan AndroidAPIiPhone+1

Choose Mailchimp if you want email marketing with automation, segmentation and campaign testing in one service.

7.7 Free plan · 14-day trial Visit site
4

GetResponse
by GetResponse
Free plan AndroidAPIiPhone+1

GetResponse combines campaign channels, automation, lead capture and ecommerce functions, with mobile apps and an API. Review the free-account limits and trial transition if you need premium features.

7.7 Free plan · paid from $15.58/mo (annual) · 14-day trial Visit site
5

Zoho Campaigns
by Zoho Campaigns
Free plan AndroidAPIiPhone+4

Choose Zoho Campaigns if your email work needs segmentation, automation or A/B testing and the plan's contact and user allowances fit your team.

7.7 Free plan · 14-day trial Visit site
6

SendPulse
by SendPulse
Free plan AndroidAPIExtension+2

Choose SendPulse if you want email automation, segmentation, and A/B testing with a free plan or annually billed paid options.

7.6 Free plan · paid from $9.60/mo (annual) Visit site
7

E-goi
by E-goi
Free plan AndroidAPIExtension+2

Choose E-goi if you want web-based email marketing with automation, segmentation, landing pages and A/B testing, and a choice of monthly or prepaid sending plans.

7.6 Free plan · paid from $11.75/mo · 14-day trial Visit site
8

Kit
by Kit
Free plan APIiPhoneWeb

Pick Kit if you want newsletter publishing with paid subscriptions, sponsor marketplace access, or API access.

7.5 Free plan · paid from $33/mo · 14-day trial Visit site
9

Substack

Free plan AndroidAPIiPhone+1

Choose Substack if you want one publishing flow for several content formats, with audience discovery tools and paid subscription options.

7.5 Free plan Visit site
10

phpList
by phpList
Free plan APILinuxSelf-hosted+1

Choose phpList if you need newsletter and campaign tools with segmentation, consent controls, and the choice of self-hosting or a web account.

7.5 Free plan Visit site
11

Mailpro
by Mailpro
Free plan AndroidAPIiPhone+4

Choose Mailpro if you need email automation, segmentation, and A/B testing in a web service, and your campaigns fit the listed sending volume.

7.5 Free plan · 30-day trial Visit site
12

Mailjet
by Mailjet
Free plan APIWeb

Choose Mailjet for combined marketing and transactional email, with automation, developer sending tools, and team collaboration in one platform.

7.4 Free plan · 30-day trial Visit site
13

AWeber
by AWeber
Free plan APIWeb

AWeber combines email campaigns with automation, landing pages, integrations, and ecommerce features. Review the free-plan limits and trial billing before signing up.

7.4 Free plan · paid from $12.49/mo (annual) · 14-day trial Visit site
14

EmailOctopus
by EmailOctopus
Free plan APIExtensionWeb

Choose EmailOctopus if you want web-based email marketing with segmentation, automation and landing pages, and the Starter plan’s allowances fit your needs.

7.4 Free plan · paid from $9/mo (annual) Visit site
15

Octeth
by Octeth
Free plan APISelf-hostedWeb

Octeth offers extensive self-hosted campaign, automation, audience, and white-label capabilities across several paid tiers.

7.4 Free plan · paid from $5,000 Visit site
16

Klaviyo
by Klaviyo
Free plan Web

Klaviyo combines marketing channels, automation, and customer support tools in a web platform. Its free plan has defined usage limits, and sending can be restricted if those limits are exceeded.

7.3 Free plan Visit site
17

Sender

Free plan APIWeb

Sender combines campaign, automation, transactional email and landing-page tools, with a free plan and paid annual options.

7.3 Free plan · paid from $108/yr Visit site
18

FluentCRM
by FluentCRM
Free plan APISelf-hostedWeb

FluentCRM combines WordPress-based campaigns, contact management, event-triggered automations, and reporting.

7.3 Free plan · paid from $129/yr Visit site
19

Mumara
by Mumara
Free plan APISelf-hostedWeb

Mumara combines cloud email services with a self-hosted Campaigns option and a broad set of sending integrations.

7.3 Free plan · paid from $7/user/mo · 14-day trial Visit site
20

Sendloop
by Sendloop
Free plan APISelf-hostedWeb

Sendloop covers email creation, automation, targeting, reporting, and integrations across web, API, and self-hosted setups.

7.3 Free plan · paid from $39/mo Visit site
21

Mailtrain

Free plan APILinuxSelf-hosted+1

Mailtrain provides list management, campaign automation, reporting, and multi-user controls in a self-hosted package.

7.3 Free plan Visit site
22

MailerLite
by MailerLite
Free plan iPhone

MailerLite combines email marketing tools with landing pages, automation, integrations, and AI features. Its free tier has subscriber and sending limits, while paid plans start at $12 a month.

7.2 Free plan · paid from $12/mo · 14-day trial Visit site
23

CleverReach
by CleverReach
Free plan Web

CleverReach combines campaign creation with automation, audience tools, landing pages, testing, and many integrations.

7.2 Free plan · paid from €15/mo Visit site
24

beehiiv
by beehiiv
Free plan Web

Choose beehiiv if you need a web publication platform with email automation, audience segmentation, landing pages, and A/B testing.

7.2 Free plan · paid from $43/mo (annual) Visit site
25

Elastic Email

Free plan Web

Elastic Email brings campaign automation, audience organization, landing pages, and testing into one web service.

7.2 Free plan · paid from $29/mo Visit site

#1Places #1, #2, #3, #4, #5 on this list can be bought by the makers of the software on it. See the price

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