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Best Ad Tech Software in 2026

Ad tech software helps plan, run, measure, and manage digital advertising. This category includes data platforms, campaign tools, app mediation, attribution, and commerce media services.

  1. 1

    Adjust

    Free plan AndroidAPIiPhone+2

    Adjust combines cross-platform measurement with reporting, deep links, and audience tools.

    7.7 Pricing on request Visit site
  2. 2

    Google Ad Manager App Mediation

    Free plan AndroidiPhoneWeb

    App Mediation provides a yield-based sequence for mobile ad networks, with setup requirements that include SDKs, adapters and an Ad Exchange account.

    7.4 Free plan Visit site
  3. 3

    Kochava

    Free plan AndroidAPIiPhone+3

    Kochava combines advertiser measurement tools with a separate publisher offering, and supports a wide range of channels and integrations.

    7.4 Free plan · paid from $500/mo Visit site
  4. 4

    Reddit

    by Reddit
    Free plan WebiPhoneAndroid

    Reddit is suited to people seeking community spaces with web and mobile access, private areas, events, and moderation tools.

    7.0 Free plan Visit site
  5. 5

    Quantcast

    Free plan APIWeb

    Quantcast covers audience insights, campaign activation, and measurement across several media channels. Review product-level spend minimums and CRM upload limits before choosing it.

    6.9 Free plan · 30-day trial Visit site
  6. 6

    AppsFlyer OneLink

    Free plan AndroidiPhoneWeb
    6.5 Free plan Visit site
  7. 7

    MarinOne

    Free trial APIExtensionWeb

    MarinOne combines cross-channel advertising management with reporting, budgeting, and bidding tools.

    6.1 From $500/mo · 30-day trial Visit site
  8. 8

    Adform DMP

    Paid APIWeb

    Adform DMP focuses on unifying fragmented data and making audience segments available for activation.

    5.8 Pricing on request Visit site
  9. 9

    Microsoft Advertising

    Free plan Web
    5.7 Free plan Visit site
  10. 10

    Snapchat Ads

    Paid AndroidAPIiPhone+1

    Choose Snapchat Ads if you need Snapchat-specific ad formats, audience targeting and flexible campaign spend controls.

    5.4 Visit site
  11. 11

    Lotame TV DMP

    Paid Web

    TV stations and advertisers should consider Lotame TV DMP when they need audience planning and campaign measurement for linear TV, with digital segments available for targeting.

    5.3 Pricing on request Visit site
  12. 12

    Permutive

    Paid AndroidiPhoneWeb

    Consider Permutive if your organization needs audience management, clean-room collaboration, and activation across publisher and advertising partners.

    5.2 Pricing on request Visit site
  13. 13

    The Trade Desk

    Paid APIWeb

    The Trade Desk combines programmatic campaign tools, audience targeting, multiple channels, and measurement resources. Access and pricing require contacting the company.

    4.7 Pricing on request Visit site
  14. 14

    Yahoo DSP

    Paid APIWeb

    Yahoo DSP covers campaign planning through measurement across a broad mix of advertising channels. Prospective customers need to contact Yahoo for pricing and availability details.

    4.7 Pricing on request Visit site
  15. 15

    DoubleVerify

    Paid Web
    4.6 Pricing on request Visit site
  16. 16

    Google Ads Experiments

    Paid Web
    4.5 Visit site
  17. 17

    Simpli.fi

    Paid Web
    4.5 Pricing on request Visit site
  18. 18

    Criteo Commerce Media

    Paid Web
    4.4 Pricing on request Visit site
  19. 19

    Kevel

    Paid Web
    4.4 Pricing on request Visit site
  20. 20

    Skai

    Paid Web

    Skai combines cross-network campaign management with automation, creative testing, and detailed reporting.

    4.4 Visit site
  21. 21

    StackAdapt

    Paid Web
    4.0 Pricing on request Visit site

#1Places #1, #2, #3, #4, #5 on this list can be bought by the makers of the software on it. See the price

Compare free plans, free trials, paid-from pricing, and billing models before choosing. Check platform support, ad formats, audience targeting, campaign automation, and conversion tracking. If reading or changing code matters, review the open-source licence.

Questions

Do ad tech tools offer free plans?

Yes. A free plan is available from listed tools such as Adjust, AppsFlyer OneLink, Google Ad Manager App Mediation, Kochava, and Microsoft Advertising.

Are free trials available in this category?

A free trial is available from listed tools. MarinOne lists a 30-day trial.

What platforms can ad tech software run on?

Listed platform options include web, API, Android, iOS, Windows, and browser extension.

How are these tools compared?

The comparison covers free plan, paid-from pricing, platform focus, ad formats, audience targeting, campaign automation, conversion tracking, and billing model.

Are prices shown for every tool?

Pricing varies. Several tools list pricing on request, while Kochava and MarinOne show paid-from pricing of $500 per month.

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