Free and open first
Best Ad Tech Software in 2026
- 21 apps
- Research read 28 Sept 2026
- How the order is worked out
- 1
Adjust
Free plan AndroidAPIiPhone+2Adjust combines cross-platform measurement with reporting, deep links, and audience tools.
- 2
Google Ad Manager App Mediation
Free plan AndroidiPhoneWebApp Mediation provides a yield-based sequence for mobile ad networks, with setup requirements that include SDKs, adapters and an Ad Exchange account.
- 3
Kochava
Free plan AndroidAPIiPhone+3Kochava combines advertiser measurement tools with a separate publisher offering, and supports a wide range of channels and integrations.
- 4
- 5
Quantcast
Free plan APIWebQuantcast covers audience insights, campaign activation, and measurement across several media channels. Review product-level spend minimums and CRM upload limits before choosing it.
- 6
AppsFlyer OneLink
Free plan AndroidiPhoneWeb - 7
MarinOne
Free trial APIExtensionWebMarinOne combines cross-channel advertising management with reporting, budgeting, and bidding tools.
- 8
Adform DMP
Paid APIWebAdform DMP focuses on unifying fragmented data and making audience segments available for activation.
- 9
Microsoft Advertising
Free plan Web - 10
Snapchat Ads
Paid AndroidAPIiPhone+1Choose Snapchat Ads if you need Snapchat-specific ad formats, audience targeting and flexible campaign spend controls.
5.4 Visit site - 11
Lotame TV DMP
Paid WebTV stations and advertisers should consider Lotame TV DMP when they need audience planning and campaign measurement for linear TV, with digital segments available for targeting.
- 12
Permutive
Paid AndroidiPhoneWebConsider Permutive if your organization needs audience management, clean-room collaboration, and activation across publisher and advertising partners.
- 13
The Trade Desk
Paid APIWebThe Trade Desk combines programmatic campaign tools, audience targeting, multiple channels, and measurement resources. Access and pricing require contacting the company.
- 14
Yahoo DSP
Paid APIWebYahoo DSP covers campaign planning through measurement across a broad mix of advertising channels. Prospective customers need to contact Yahoo for pricing and availability details.
- 15
DoubleVerify
Paid Web - 16
Google Ads Experiments
Paid Web4.5 Visit site - 17
Simpli.fi
Paid Web - 18
Criteo Commerce Media
Paid Web - 19
Kevel
Paid Web - 20
Skai
Paid WebSkai combines cross-network campaign management with automation, creative testing, and detailed reporting.
4.4 Visit site - 21
StackAdapt
Paid Web
#1Places #1, #2, #3, #4, #5 on this list can be bought by the makers of the software on it. See the price
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