Adjust

Overview

Adjust is an attribution and analytics suite for app marketers who need to measure campaigns across mobile, web, connected TV, PC, and console. It suits teams that want campaign measurement alongside reporting and audience tools, though the free entry tier is capped and the broader plans require custom pricing.

Key features

Attribution and reporting

Adjust connects marketing touchpoints across several environments, with multi-touch and revenue attribution to help teams assess more than the last interaction. Datascape brings marketing data into dashboards, visualizations, and performance metrics, and data warehouse export supports teams that need to work with that data elsewhere. This breadth is useful for marketers coordinating campaigns across platforms; a team measuring only a narrow mobile campaign may not need the wider toolkit.

Links, audiences, and integrations

TrueLink creates branded deep links that direct users to locations inside an app across channels and environments. Audience tools support creating, analyzing, and A/B testing groups for retargeting. The partner marketplace includes ad networks, analytics platforms, and data management solutions, which can help fit Adjust into an existing marketing stack. Growth Copilot accepts plain-language questions in Datascape, while Adjust MCP connects Adjust data to existing AI workflows; these are most relevant to teams already working with AI in their marketing operations.

Privacy and data handling

Adjust says its services support applicable privacy laws including GDPR, CCPA, and LGPD, and it holds ISO/IEC 27001:2022 certification. It says customer data at rest is encrypted using AES256 and data in transit is protected with HTTPS via TLS and Perfect Forward Secrecy. Customer data is deleted from its database within 60 days after contract termination. These commitments matter to teams assessing vendor security and retention, but do not remove the need to evaluate their own compliance requirements.

Pricing

Base

Base is free and includes up to 1,500 monthly attributions, with an annual limit of 18,000 conversions and attribution covering up to 12 months. It is a sensible starting point for smaller teams that fit within those ceilings. English email-only support and the Help Center are included; teams needing broader support or more volume should consider a paid tier.

Core and Enterprise

Core has custom pricing and supports up to 250,000 annual conversions, with volume discounts and support. It fits growing teams whose attribution needs exceed Base. Enterprise also has custom pricing, is aimed at volumes over 2,500,000 annual conversions, and includes deep volume discounts and a support team. The gap between the stated Core and Enterprise thresholds makes it important to discuss fit and pricing with sales if usage falls between them.

Paid add-ons

Core and Enterprise clients can buy Growth Solutions add-ons: TrueLink, Web Attribution, Fraud Prevention Suite, Data Residency, and PC & Console. These let teams add capabilities to a paid plan, but the extra cost means the headline plan price alone will not capture the full spend for those needs.

Platforms

Adjust supports Android, iOS, web, and API. Its measurement offering spans mobile, web, connected TV, PC, and console, making it relevant to campaigns that cross app and other digital environments.

Who it's for

Adjust is best suited to app marketing teams that need multi-touch and revenue attribution, centralized performance reporting, and audience or deep-link capabilities across channels. Its free tier gives smaller teams a bounded way to start, while larger organizations can discuss higher-volume plans and support. It is less compelling for teams whose needs fit a basic single-platform measurement setup and who do not need the broader suite.

Pros and cons

• Pros: Measurement covers mobile, web, connected TV, PC, and console, with multi-touch and revenue attribution.
• Pros: Datascape reporting, warehouse export, audience tools, and branded deep links bring several marketing workflows into one offering.
• Pros: Base has no price and provides up to 1,500 monthly attributions, with up to 12 months of attribution coverage.
• Cons: Base is capped at 18,000 annual conversions and provides English email-only support.
• Cons: Core and Enterprise pricing is custom, and several Growth Solutions require additional payment.

Alternatives

Marketing Attribution Software is a useful category starting point for comparing attribution products. For a broader app analytics comparison, see Mobile App Analytics Software.

Choose Branch Universal Ads if its free trial and platform coverage, including macOS and Windows, suit your evaluation; its Basics trial plan limits ad partners, webhooks, and postbacks to three each.

Kochava is worth considering if a published Foundation price of $500 a month for 33K conversions/month is a better fit for your budget and volume.

Singular offers a free tier with 15,000 paid conversions and no credit card required, a useful choice if that threshold matches your needs.

Tenjin offers 2,000 free conversions/month and charges $0.04 per additional conversion on its All-Inclusive Free plan, which may suit teams that prefer a stated overage rate.

Open Attribution is another option for teams considering a free, self-hosted attribution product.

Zobrx is an alternative for Shopify-focused teams.

AdWyse is an alternative for teams focused on web-based ad tracking.

Dreamdata is another option to compare for attribution and activation.

Verdict

Choose Adjust if your team needs cross-platform attribution with reporting, warehouse export, and audience or deep-link tools in the same suite. Base is a useful way to begin within its conversion and duration limits; growing teams should weigh the custom plan pricing and paid add-ons against their actual needs. Look elsewhere if you need predictable published pricing or only a narrower measurement tool.