Singular

Overview

Singular combines mobile attribution, marketing analytics, cost aggregation, data connections, and fraud prevention for teams measuring marketing performance across channels. It is best suited to app marketers who need to connect campaign costs with installs, revenue, and retention. Its breadth is a strength, but conversion-based Growth pricing and a 15,000-conversion Free allowance make campaign volume central to the decision.

Key features

Attribution and analytics

Click and impression tracking, re-engagement measurement, an SDK, and SKAdNetwork support cover core mobile campaign attribution needs. Cohort, retention, ROAS, and SKAdNetwork reporting let marketers examine outcomes beyond initial conversions. Multi-touch, offline-data, and revenue attribution broaden its usefulness when measurement extends beyond last-click app activity; cross-device attribution is reserved for Enterprise.

Connections, links, and exports

Singular says it aggregates marketing costs from more than 1,200 sources and offers more than 1,200 connectors. Dynamic, deferred, and universal links support journeys across web, app, email, push, SMS, and QR, which is useful for campaigns that span those touchpoints. Data can be accessed through APIs, S3 buckets, UI exports, or direct warehouse delivery. No-code ETL is an add-on or plan feature, so teams that require it should establish which arrangement applies to their plan.

Fraud, privacy, and security

Core fraud detection and prevention is included in every plan, while custom fraud rules are an Enterprise feature. Singular also provides API interfaces for GDPR and CCPA functions and supports data-retention and erasure customizations. It says data is encrypted at rest with AES 256, supports 2FA and SSO, and is SOC 2 compliant with regular audits and checks. These safeguards add useful assurances for teams handling marketing data, though limited data retention may matter to organizations that need longer histories.

Pricing

Singular uses conversion-based pricing. The Free plan costs nothing, billed per conversion, and includes 15,000 paid conversions with no credit card required. It is a practical starting point for teams that can stay within that allowance, but the cap may constrain sustained campaigns at higher volume.

Growth is priced on request, billed per conversion. It includes everything in Free, technical support, a Customer Experience Team, and one-on-one solutions-engineer onboarding. That support makes it a more substantial option for active teams, but the per-conversion charge means costs scale with use.

Enterprise has custom pricing and is billed through a customized plan. It includes everything in Growth, plus a dedicated Customer Success Manager, an enterprise-grade SLA, cross-device attribution, 365-day cohorts, and optional private cloud. It is the fit for organizations that need those capabilities and service terms, rather than teams looking for a published, predictable price.

Customers can try Growth immediately for free, and Singular describes access as free for 14 days. The Free plan is a separate no-credit-card option with its own conversion cap.

Platforms

Singular supports Android, iOS, web, and API access. That mix fits app-focused teams that also need web campaign journeys or programmatic data access.

Who it's for

Singular names agencies and businesses in gaming, travel, e-commerce, kids apps, Web3, finance, and food and drink among its audiences. Its strongest case is for marketers who need mobile attribution alongside cost aggregation and analytics across a broad set of sources. Teams that mainly need email marketing analytics, or do not need app attribution, may find its conversion-focused pricing and breadth unnecessary.

Pros and cons

• Broad measurement in one platform: mobile tracking, SKAdNetwork reporting, multi-touch attribution, and cohort and ROAS analysis help connect campaign activity to performance.
• Extensive source coverage: more than 1,200 sources and connectors can reduce the need to consolidate cost data from a narrower set of integrations.
• Core fraud prevention in every plan: teams do not need Enterprise just to access baseline fraud detection and prevention.
• Volume affects the price decision: Free is capped at 15,000 paid conversions, while Growth is billed per conversion, so higher activity can make plan costs a key consideration.
• Some capabilities require Enterprise: cross-device attribution, 365-day cohorts, custom fraud rules, and an enterprise SLA are not part of the lower tiers.
• Retention is limited: teams that need long historical analysis may need Enterprise's 365-day cohorts or a different fit.

Alternatives

For teams focused on email marketing analytics rather than mobile attribution, compare Email Marketing Analytics Software. Teams comparing broader measurement platforms can also browse Marketing Analytics Software or Marketing Attribution Software; those categories are useful when the choice is about analytics or attribution needs rather than Singular's specific plan structure.

Mailmunch is a more focused choice for teams seeking forms, popups, landing pages, a welcome email, and basic analytics on a free plan; it is not positioned around Singular's mobile attribution scope.

SegmentFlow.ai may suit teams seeking email sending through an API or web platform: its free plan has a hard cap of 2,500 emails per month, while Starter is $19 a month for 10,000 emails.

Windsor.ai is another free-plan option for teams starting with one user, one data source, and one account; its separate free 30-day trial plan allows 10 data sources and 15 accounts.

Advanza is worth considering for teams creating campaigns and newsletters, with basic reporting on its free plan and a Pro plan priced at $69 a month.

Amazon Marketing Cloud is available at no cost to eligible advertisers, making it a relevant alternative for that eligible audience.

AnyTrack offers a free plan capped at 5,000 sessions per month, one website, one ad-platform integration, and one conversion source; it is worth comparing when those limits fit the intended tracking use.

Bluey Email has a free plan with 500 emails per month, 500 contacts, forms, one automation, and one landing page, making it a more email-focused alternative.

Dreamdata offers a free plan with five seats, two months of user history, three stage models, two notifications, and one sync, an option for teams whose needs fit those limits.

Teams evaluating how to move data between systems can also browse Reverse ETL Tools.

Verdict

Choose Singular if your marketing team needs mobile attribution, broad cost connections, and analytics in one platform, with core fraud prevention included from the start. The Free tier gives teams room to begin, and Growth adds meaningful support, but per-conversion billing makes volume important. Look elsewhere if you do not need app-focused attribution, or if Enterprise-only cross-device measurement and 365-day cohorts are essential but a customized plan is not a fit.