Best Email Marketing Analytics Software in 2026
Updated
In short: Singular is ranked #1 of 48 as of 4 October 2026, ahead of AnyTrack and Bluey Email. The best-ranked option with a free plan is AnyTrack. The lowest first paid tier on this page is Factors.ai at $0.50/mo.
Email marketing analytics can help you examine campaign results and connect them with business outcomes. Compared on attribution models, campaign comparison, and connected platforms, the entries also vary across ecommerce tracking, revenue tracking, and optimization insights. Historical data can matter when reviewing results over time, while free plans and paid-from pricing help frame cost. Singular, AnyTrack, and Bluey Email are among the options to consider. Think about which platforms and outcomes matter to your reporting, how you want to compare campaigns, and whether insights for optimization belong in your workflow.
48 email marketing analytics software ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
14 of the 25 here have a free tier you can use, 0 have open-source code on record, and 0 have full bars: free, open, on most of your devices and documented.
| # | App | Signal | Free tier | Open code | Devices | From | Score |
|---|---|---|---|---|---|---|---|
| 1 | SingularWeb · Android · iPhone · API | Three bars | — | 3 of 6 | Free | 6.5 | |
| 2 | AnyTrackWeb · API · Extension | Two bars | — | 1 of 6 | $100/mo | 6.4 | |
| 3 | Bluey EmailWeb · API | Two bars | — | 1 of 6 | $7/mo | 6.4 | |
| 4 | OptiKratos EmailWeb · API | Two bars | — | 1 of 6 | $41/mo | 6.4 | |
| 5 | SendlensWeb | Two bars | — | 1 of 6 | €29/mo | 6.4 | |
| 6 | VisistoWeb · API | Two bars | — | 1 of 6 | £49/mo | 6.4 | |
| 7 | Windsor.aiWeb · API | Two bars | — | 1 of 6 | $1.58/mo | 6.4 | |
| 8 | AdvanzaWeb | Two bars | — | 1 of 6 | $69/mo | 6.3 | |
| 9 | Amazon Marketing CloudWeb · API | Two bars | — | 1 of 6 | Free | 6.3 | |
| 10 | DreamdataWeb · API | Two bars | — | 1 of 6 | Free | 6.3 | |
| 11 | MailmunchWeb | Two bars | — | 1 of 6 | Free | 6.3 | |
| 12 | SegmentFlow.aiWeb | Two bars | — | 1 of 6 | $19/mo | 6.3 | |
| 13 | TrueSendWeb · API | Two bars | — | 1 of 6 | Free | 6.3 | |
| 14 | Triple WhaleNo platforms listed | Two bars | — | 0 of 6 | Free | 6.2 | |
| 15 | Bird AnalyticsWeb · Android · iPhone · API | Two bars | — | — | 3 of 6 | — | 5.6 |
| 16 | Factors.aiWeb · API | One bar | — | — | 1 of 6 | $0.50/mo | 5.4 |
| 17 | MailChartsWeb | One bar | — | — | 1 of 6 | — | 5.3 |
| 18 | EagoraWeb | No signal | — | — | 1 of 6 | — | 5.2 |
| 19 | ListrakWeb | No signal | — | — | 1 of 6 | — | 5.2 |
| 20 | PikaWeb | No signal | — | — | 1 of 6 | — | 5.1 |
| 21 | RockerboxWeb | No signal | — | — | 1 of 6 | — | 5.1 |
| 22 | Adobe Marketo EngageNo platforms listed | One bar | — | — | 0 of 6 | — | 5.0 |
| 23 | Marketing EvolutionWeb | No signal | — | — | 1 of 6 | — | 5.0 |
| 24 | Salesforce Account EngagementWeb | One bar | — | — | 1 of 6 | $1,250/mo | 5.0 |
| 25 | Wicked ReportsWeb · API | One bar | — | — | 1 of 6 | $499/mo | 5.0 |
Is your app on this list?
Numbered spots on this list can be sponsored. They are labelled, and the editorial order and scores never change for payment.
Questions about this list
Which email marketing analytics software is ranked first on Freedom251?
Singular is ranked #1 of 48 with a score of 6.5. AnyTrack is second and Bluey Email third.
How many of these have a free plan?
14 of the 25 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, Factors.ai has the lowest first paid tier we found: $0.50/mo.
How is this list ranked?
Ranked free-and-open first: a usable free tier and open-source code, then the platforms it runs on and its documentation. Paid placements never change a rank.