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Best Email Marketing Analytics Software in 2026

Email marketing analytics can help you examine campaign results and connect them with business outcomes. Compared on attribution models, campaign comparison, and connected platforms, the entries also vary across ecommerce tracking, revenue tracking, and optimization insights. Historical data can matter when reviewing results over time, while free plans and paid-from pricing help frame cost. Singular, AnyTrack, and Bluey Email are among the options to consider. Think about which platforms and outcomes matter to your reporting, how you want to compare campaigns, and whether insights for optimization belong in your workflow.

  1. 1

    Attributy

    Free plan AndroidAPIiPhone+1

    Attributy brings attribution, offline media modeling, optimization, and reporting into one web service. Its plan limits and paid pricing should be checked against your traffic and media needs.

    7.6 From $999/mo · 14-day trial Visit site
  2. 2

    Bird Analytics

    Free plan AndroidAPIiPhone+1

    Choose Bird Data Analytics if your team needs cross-channel campaign monitoring, predictive audience insights, and revenue attribution in one dashboard.

    7.6 Free plan · paid from $15/mo Visit site
  3. 3

    AnyTrack

    Free plan APIExtensionWeb

    AnyTrack combines conversion tracking, attribution and reporting, with additional Conversion API functions on paid plans.

    7.5 Free plan · paid from $100/mo · 14-day trial Visit site
  4. 4

    Dreamdata

    Free plan APIExtensionWeb

    Dreamdata brings account-based journey mapping, attribution, and activation tools together, with integrations and export options for downstream analysis.

    7.4 Free plan Visit site
  5. 5

    Amazon Marketing Cloud

    Free plan APIWeb

    AMC combines audience building, journey measurement, and signal analysis in a privacy-focused clean room. Eligibility and the aggregated nature of its outputs are important constraints to consider.

    7.3 Free plan Visit site
  6. 6

    Bluey Email

    Free plan APIWeb

    Bluey combines campaign creation, transactional email, CRM records, and automation, with a free plan and a seven-day full-feature trial.

    7.3 Free plan · paid from $7/mo · 7-day trial Visit site
  7. 7

    Advanza

    Free plan Web

    Advanza combines campaign generation, publishing and contact management with analytics in a web workspace.

    7.2 Free plan · paid from $69/mo Visit site
  8. 8

    Eagora

    Free plan APIWeb

    Choose Eagora if you need email creation, automation and campaign measurement in one platform, with AI writing and a broad set of named integrations.

    7.2 14-day trial Visit site
  9. 9

    Factors.ai

    by Factors.ai
    Free plan APIWeb

    Factors.ai focuses on account-level marketing signals, engagement, and attribution, with CRM and advertising integrations.

    7.2 From $199/mo · 14-day trial Visit site
  10. 10

    OptiKratos Email

    Free plan AndroidAPIiPhone+1

    OptiKratos Email Analytics connects campaign activity with CRM contacts and deal outcomes, and includes deliverability reporting.

    7.2 From $41/user/mo (annual) · 14-day trial Visit site
  11. 11

    Factors.ai

    Free plan APIWeb

    Factors.ai brings account intent and engagement signals together to help teams identify and prioritize visiting companies.

    7.1 From $199/mo · 14-day trial Visit site
  12. 12

    Singular

    Free plan AndroidAPIiPhone+2

    Choose Singular if you need mobile attribution, marketing analytics and data connections across many sources, with core fraud prevention in every plan.

    7.0 Free plan Visit site
  13. 13

    Triple Whale

    by Triple Whale
    Free plan AndroidAPIExtension+2

    Choose Triple Whale if your ecommerce or retail team wants unified business data, tracking, and a free plan for up to 10 users.

    7.0 Free plan Visit site
  14. 14

    MailCharts

    Free plan Web

    Choose MailCharts if your ecommerce marketing work benefits from searchable competitor emails, industry reports, and lifecycle journey examples.

    6.8 Free plan · pricing on request Visit site
  15. 15

    Mailmunch

    by Mailmunch
    Free plan Web

    Mailmunch offers a free entry point for forms, landing pages, and a welcome email. Its plan descriptions also cover automation, subscriber or contact allowances, and team and multi-site management.

    6.8 Free plan Visit site
  16. 16

    SegmentFlow.ai

    by SegmentFlow.ai
    Free plan APIWeb

    SegmentFlow.ai combines email automation with ecommerce data syncing and AI-assisted email creation. Buyers should match their sending volume to a plan and note that A/B testing is not yet available.

    6.8 Free plan Visit site
  17. 17

    TrueSend

    Free plan APIWeb

    Choose TrueSend if you need campaign creation, behavioral automation, and a range of deliverability tools in one email platform.

    6.7 Free plan Visit site
  18. 18

    Visisto

    Free plan APIWeb

    Visisto combines lead capture with campaign, contact, and journey tools, with plan limits that vary substantially.

    6.7 Free plan · paid from £49/mo Visit site
  19. 19

    Sendlens

    Free plan Web

    Sendlens connects campaign characteristics with engagement and conversion measures, with clustering and export options for further analysis.

    6.6 Free plan · paid from €29/mo Visit site
  20. 20

    Windsor.ai

    Free plan APIWeb

    Windsor.ai connects a large range of data sources to analytics, storage, spreadsheet, and AI destinations, with scheduled and incremental transfer options.

    6.6 Free plan · paid from $19/mo (annual) · 30-day trial Visit site
  21. 21

    Litmus

    by Litmus
    Free trial APIExtensionWeb

    Litmus brings campaign building, pre-send checks, previews, and post-send monitoring into one workflow. Its paid plans and plan-dependent integrations are important to weigh before choosing it.

    6.1 7-day trial Visit site
  22. 22

    HockeyStack

    by HockeyStack
    Free trial APIWeb

    HockeyStack combines event and session analytics with attribution and journey features across its paid plans.

    6.0 From $1,400/mo Visit site
  23. 23

    Adobe Marketo Engage

    by Adobe Marketo Engage
    Paid APIWeb

    Choose Marketo Engage if an enterprise marketing team needs automation across channels, lead management, CRM alignment, and campaign attribution.

    5.8 Pricing on request Visit site
  24. 24

    adtribute

    Paid ExtensionWeb

    adtribute combines attribution, business intelligence, activation and AI connections around marketing and revenue data.

    5.8 From €499/mo Visit site
  25. 25

    LeadApe

    Free trial Web

    LeadApe brings prospect search, automated outreach, inbox warmup and CRM tracking into one web service. Its paid plans and coin-based contact reveals are important considerations before choosing it.

    5.8 From $247 · 60-day trial Visit site

#1Places #1, #2, #3, #4, #5 on this list can be bought by the makers of the software on it. See the price

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