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HockeyStack

by HockeyStack

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What HockeyStack is

HockeyStack is an analytics platform for tracking events, examining conversion funnels and recording sessions. It also provides API access, and API is its listed platform. Its Growth plan costs $1,400 a month, billed monthly, and includes platform integrations, multi-touch attribution models, account and user journeys, a LinkedIn Ads impression tracker, cookieless tracking and onboarding. Scale costs $2,400 a month, billed monthly; it includes Growth features along with lead scoring, IP identification, cohort analysis, pipeline goal settings and a dedicated account manager. HockeyStack has paid pricing and no free plan. The maker is based in Middletown, Delaware, while the product headquarters are listed in San Francisco. The company was founded in 2021.

Who it suits

HockeyStack may suit teams that need event tracking, funnel analysis, session recordings and attribution capabilities. The listed plan features let teams choose among journey analytics, lead scoring and forecasting options.

What it does well

  • Tracks events, conversion funnels and sessions
  • Provides API access
  • Growth includes cookieless tracking and user journeys
  • Scale includes cohort analysis and lead scoring

What to know first

  • No free plan is available
  • Growth costs $1,400 a month

Plans

PlanBilled and limitsPrice
Growthmonthly · all platform integrations · multi-touch attribution · account and user journeys · LinkedIn Ads impression tracker · cookieless tracking · free onboarding · Slack community$1,400 a month
Scalemonthly · everything in Growth · lead scoring · IP identification · cohort analysis · pipeline goal settings · dedicated account manager · 1:1 Slack support$2,400 a month
Enterpriseeverything in Scale · forecasting · mix modeling · budget optimization · machine-learning attribution · data-warehouse integration · offline conversionOn request

As hockeystack.com lists them, read 21 Oct 2026. The maker's own page has the final word.

Verdict

HockeyStack combines event and session analytics with attribution and journey features across its paid plans. Check which listed capabilities you need before choosing a plan, since there is no free option.

Facts from HockeyStack's own pages

AI insights
Its AI agents provide forward-looking recommendations and next-best actions for segments. · hockeystack.com, 21 Oct 2026
API access
Yes · academy.hockeystack.com, 24 Sept 2026
Attribution models
The company says its attribution reporting supports nine different models. · hockeystack.com, 21 Oct 2026
Company operating metrics
The company’s About page states 200-plus B2B customers, 60 TB of tracked data, and 212 requests processed per second. · hockeystack.com, 21 Oct 2026
Company profile
LinkedIn lists HockeyStack as a privately held software-development company founded in 2021, headquartered in San Francisco, with 51–200 employees. · linkedin.com, 21 Oct 2026
Conversion funnels
Yes · academy.hockeystack.com, 24 Sept 2026
Custom-goal limits
Custom-goal properties fully support strings and numbers; arrays and objects can be sent but do not receive full dashboard functionality. · docs.hockeystack.com, 21 Oct 2026
Custom reporting
No-SQL dashboards can be customized with attribution models, scoring weights, campaign groupings, and exclusions. · hockeystack.com, 21 Oct 2026
Data synchronization
HockeyStack supports two-way synchronization with CRMs, advertising platforms, and data warehouses, including pushing attribution data back to source systems. · hockeystack.com, 21 Oct 2026
Documentation
The official documentation is published in GitBook and provides a complete index plus Markdown versions of pages. · docs.hockeystack.com, 21 Oct 2026
Event tracking
Yes · academy.hockeystack.com, 24 Sept 2026
Founded
2021 · hockeystack.com, 28 Sept 2026
Free plan
No · academy.hockeystack.com, 24 Sept 2026
Funding news
On April 15, 2026, HockeyStack announced a new funding round that brought total funding above $50 million and launched its Revenue Agents platform. · prnewswire.com, 21 Oct 2026
Headquarters
San Francisco, California, USA · hockeystack.com, 28 Sept 2026
Holistic buyer journeys
The platform links every interaction to an account journey and uses cookieless tracking to capture activity missing from CRM or last-touch reports. · hockeystack.com, 21 Oct 2026
Implementation methods
Documentation covers direct HTML installation plus Google Tag Manager, WordPress, and React deployment. · docs.hockeystack.com, 21 Oct 2026
Integrations
Listed connections include Salesforce, HubSpot, Microsoft Dynamics, Google Ads, LinkedIn Ads, Meta, TikTok, Reddit, Marketo, Pardot, Calendly, Snowflake, BigQuery, Segment, Intercom, Drift, and 6sense. · hockeystack.com, 21 Oct 2026
Licence and hosting
An independent directory describes HockeyStack as closed-source proprietary SaaS with hosted deployment and no self-hosting. · enlisted.directory, 21 Oct 2026
Lift and incrementality
Lift reports compare exposed and unexposed accounts to estimate which campaigns drive conversions. · hockeystack.com, 21 Oct 2026
Limit: implementation failures
A 2026 Capterra reviewer reported four months of onboarding without connecting data and cancelled the contract. · capterra.com, 21 Oct 2026
Limit: missing functionality
Older Software Advice reviews mention missing real-time webhook or Slack alerts, Google Analytics integration, comparison reports, heatmaps, and session recording. · softwareadvice.com, 21 Oct 2026
Limit: pricing concern
A G2 reviewer said the separate account-intelligence purchase can be expensive for some teams. · g2.com, 21 Oct 2026
Limit: support responsiveness
Trustpilot and AppSumo reviewers reported unanswered support messages and inability to add tracking domains. · trustpilot.com, 21 Oct 2026

Where HockeyStack stands on Freedom251

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