Free and open first
Best Marketing Attribution Software in 2026
Marketing attribution tools help you connect marketing touchpoints with journeys and revenue. The ranked entries begin with Singular, Kochava, and Zobrx. Compare attribution models and multi-touch attribution to see how each represents credit across interactions, then consider the journey window and data retention. Offline data attribution and revenue attribution add further dimensions to the comparison, while data warehouse export can matter when you need to move data into another system. Free plans and paid-from prices provide cost context alongside these capabilities. Consider which channels and measurement questions are relevant to your work as you compare the options.
- 38 apps
- Research read 23 Sept 2026
- How the order is worked out
- 1
Adjust
Free plan AndroidAPIiPhone+2Adjust combines cross-platform measurement with reporting, deep links, and audience tools.
- 2
Attributy
Free plan AndroidAPIiPhone+1Attributy brings attribution, offline media modeling, optimization, and reporting into one web service. Its plan limits and paid pricing should be checked against your traffic and media needs.
- 3
Dreamdata
Free plan APIExtensionWebDreamdata brings account-based journey mapping, attribution, and activation tools together, with integrations and export options for downstream analysis.
- 4
Kochava
Free plan AndroidAPIiPhone+3Kochava combines advertiser measurement tools with a separate publisher offering, and supports a wide range of channels and integrations.
- 5
AdWyse
Free plan WebAdWyse combines Shopify order attribution, campaign reporting, and AI recommendations, with a limited free plan and a paid tier at $99.99 a month.
- 6
Factors.ai
by Factors.aiFree plan APIWebFactors.ai focuses on account-level marketing signals, engagement, and attribution, with CRM and advertising integrations.
- 7
Factors.ai
Free plan APIWebFactors.ai brings account intent and engagement signals together to help teams identify and prioritize visiting companies.
- 8
Open Attribution
Free plan AndroidiPhoneSelf-hostedOpen Attribution offers a self-hosted, open-source route to attribution data control, but it remains in very early alpha. Treat it as an exploratory option rather than a production-ready service.
- 9
Singular
Free plan AndroidAPIiPhone+2Choose Singular if you need mobile attribution, marketing analytics and data connections across many sources, with core fraud prevention in every plan.
- 10
Tenjin
Free plan AndroidAPIiPhone+1Tenjin combines mobile attribution with analytics, integrations, and automation APIs.
- 11
Triple Whale
by Triple WhaleFree plan AndroidAPIExtension+2Choose Triple Whale if your ecommerce or retail team wants unified business data, tracking, and a free plan for up to 10 users.
- 12
Zobrx
Free plan APIWebZobrx brings several marketing measurement methods together and offers exports through an API, webhooks, and SDKs. Its free plan has a 30-day data window, while Starter is $79 a month billed annually.
- 13
Airbridge
Free trial AndroidAPIiPhone+1Choose Airbridge if your team needs campaign attribution tied to subscription revenue, with reporting and deep-linking tools in one platform.
- 14
AppsFlyer OneLink
Free plan AndroidiPhoneWeb - 15
Branch Universal Ads
Free trial AndroidAPIiPhone+3Branch Universal Ads covers cross-platform attribution, conversion reporting, deep linking, and configurable postbacks.
- 16
Attribution
Free trial APIWebAttribution combines attribution models, media mix modeling, incrementality testing, and traceable metrics.
- 17
ObserviX Attribution
Free trial AndroidAPIiPhone+1ObserviX Attribution combines multi-touch analysis, budget planning, CRM conversion data, and shareable reporting.
- 18
HockeyStack
by HockeyStackFree trial APIWebHockeyStack combines event and session analytics with attribution and journey features across its paid plans.
- 19
MarinOne
Free trial APIExtensionWebMarinOne combines cross-channel advertising management with reporting, budgeting, and bidding tools.
- 20
Improvely
Free trial APIWebImprovely combines conversion attribution, visitor profiles and ad-click monitoring in a browser-based service.
- 21
Adobe Marketo Engage
by Adobe Marketo EngagePaid APIWebChoose Marketo Engage if an enterprise marketing team needs automation across channels, lead management, CRM alignment, and campaign attribution.
- 22
Motiv
Free trial APIWebMotiv offers detailed conversion tracing, configurable attribution, and broad advertising integrations for businesses measuring ROAS.
- 23
SegMetrics
Free trial APIExtensionWebSegMetrics focuses on connecting customer activity to revenue and lifetime value, with reporting and integrations for several marketing and commerce categories.
- 24
MTK Attribution
Free trial WebMTK Attribution focuses on carrying touchpoint and ad data from forms into CRM workflows. Its per-site licensing and supported form connections are especially relevant to agencies.
- 25
Rampmetrics
Free trial APIWebRampmetrics focuses on connecting buyer journeys to pipeline and revenue, with broad integrations and reporting alerts.
#1Places #1, #2, #3, #4, #5 on this list can be bought by the makers of the software on it. See the price
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