Best Marketing Attribution Software in 2026
Updated
In short: Branch Universal Ads is ranked #1 of 38 as of 5 October 2026, ahead of Kochava and Tenjin. The best-ranked option with a free plan is Kochava. The lowest first paid tier on this page is Factors.ai at $0.50/mo.
Marketing attribution tools help you connect marketing touchpoints with journeys and revenue. The ranked entries begin with Singular, Kochava, and Zobrx. Compare attribution models and multi-touch attribution to see how each represents credit across interactions, then consider the journey window and data retention. Offline data attribution and revenue attribution add further dimensions to the comparison, while data warehouse export can matter when you need to move data into another system. Free plans and paid-from prices provide cost context alongside these capabilities. Consider which channels and measurement questions are relevant to your work as you compare the options.
38 marketing attribution software ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
8 of the 25 here have a free tier you can use, 0 have open-source code on record, and 0 have full bars: free, open, on most of your devices and documented.
| # | App | Signal | Free tier | Open code | Devices | From | Score |
|---|---|---|---|---|---|---|---|
| 1 | Branch Universal AdsWeb · Windows · Mac · Android · iPhone · API | Three bars | — | 5 of 6 | — | 6.7 | |
| 2 | KochavaWeb · Windows · Android · iPhone · API | Three bars | — | 4 of 6 | $500/mo | 6.6 | |
| 3 | TenjinWeb · Android · iPhone · API | Three bars | — | 3 of 6 | $166.67/mo | 6.6 | |
| 4 | SingularWeb · Android · iPhone · API | Three bars | — | 3 of 6 | Free | 6.5 | |
| 5 | ZobrxWeb · API | Two bars | — | 1 of 6 | $79/mo | 6.4 | |
| 6 | DreamdataWeb · API | Two bars | — | 1 of 6 | Free | 6.3 | |
| 7 | Triple WhaleNo platforms listed | Two bars | — | 0 of 6 | Free | 6.2 | |
| 8 | AppsFlyer Data Clean RoomWeb · Android · iPhone · API | Two bars | — | — | 3 of 6 | — | 5.5 |
| 9 | Factors.aiWeb · API | One bar | — | — | 1 of 6 | $0.50/mo | 5.4 |
| 10 | SegmentStreamWeb · Self-hosted · API | One bar | — | — | 1 of 6 | — | 5.4 |
| 11 | AdWyseWeb | One bar | — | 1 of 6 | $99.99/mo | 5.2 | |
| 12 | Full Circle InsightsWeb | No signal | — | — | 1 of 6 | — | 5.2 |
| 13 | Open AttributionAndroid · iPhone | No signal | — | — | 2 of 6 | — | 5.2 |
| 14 | AirbridgeWeb · Android · iPhone · API | Two bars | — | — | 3 of 6 | $40/mo | 5.1 |
| 15 | AttributionWeb | No signal | — | — | 1 of 6 | — | 5.1 |
| 16 | LeadsRxWeb · API | No signal | — | — | 1 of 6 | — | 5.1 |
| 17 | OptiMineNo platforms listed | No signal | — | — | 0 of 6 | — | 5.1 |
| 18 | RockerboxWeb | No signal | — | — | 1 of 6 | — | 5.1 |
| 19 | Adobe Marketo EngageNo platforms listed | One bar | — | — | 0 of 6 | — | 5.0 |
| 20 | HyrosWeb · Android · iPhone | Two bars | — | — | 3 of 6 | $69/mo | 5.0 |
| 21 | MarinOneWeb · API · Extension | One bar | — | — | 1 of 6 | $500/mo | 5.0 |
| 22 | NorthbeamWeb · API | One bar | — | — | 1 of 6 | — | 5.0 |
| 23 | Wicked ReportsWeb · API | One bar | — | — | 1 of 6 | $499/mo | 5.0 |
| 24 | AdjustWeb | One bar | — | — | 1 of 6 | — | 4.9 |
| 25 | CaliberMindWeb | One bar | — | — | 1 of 6 | — | 4.9 |
Compare all 25 in a table
| # | App | Score | Free plan | From | Free plan | Paid from | Multi-touch attribution | Attribution models |
|---|---|---|---|---|---|---|---|---|
| 1 | Branch Universal Ads | 6.7 | No | — | No | — | Yes | multi_touch |
| 2 | Kochava | 6.6 | Free plan | $500/mo | Yes | 500 /mo | Yes | multi_touch |
| 3 | Tenjin | 6.6 | Free plan | $166.67/mo | Yes | 200 /mo | No | single_touch |
| 4 | Singular | 6.5 | Free plan | Free | Yes | — | Yes | multi_touch |
| 5 | Zobrx | 6.4 | Free plan | $79/mo | Yes | 79 /mo | Yes | multi_touch |
| 6 | Dreamdata | 6.3 | Free plan | Free | Yes | — | — | — |
| 7 | Triple Whale | 6.2 | Free plan | Free | Yes | — | — | — |
| 8 | AppsFlyer Data Clean Room | 5.5 | No | — | Yes | — | — | — |
| 9 | Factors.ai | 5.4 | No | $0.50/mo | No | 199 /mo | — | — |
| 10 | SegmentStream | 5.4 | No | — | — | — | Yes | multi_touch |
| 11 | AdWyse | 5.2 | Free plan | $99.99/mo | Yes | 99.99 /mo | Yes | multi_touch |
| 12 | Full Circle Insights | 5.2 | No | — | — | — | Yes | multi_touch |
| 13 | Open Attribution | 5.2 | No | — | Yes | — | Yes | custom |
| 14 | Airbridge | 5.1 | No | $40/mo | No | 40 /mo | Yes | multi_touch |
| 15 | Attribution | 5.1 | No | — | — | 199 /mo | — | — |
| 16 | LeadsRx | 5.1 | No | — | — | — | Yes | multi_touch |
| 17 | OptiMine | 5.1 | No | — | — | — | Yes | custom |
| 18 | Rockerbox | 5.1 | No | — | — | — | — | — |
| 19 | Adobe Marketo Engage | 5.0 | No | — | No | — | — | — |
| 20 | Hyros | 5.0 | No | $69/mo | No | 69 /mo | Yes | custom |
| 21 | MarinOne | 5.0 | No | $500/mo | No | 500 /mo | — | — |
| 22 | Northbeam | 5.0 | No | — | No | — | — | — |
| 23 | Wicked Reports | 5.0 | No | $499/mo | No | 499 /mo | Yes | multi_touch |
| 24 | Adjust | 4.9 | No | — | No | — | Yes | multi_touch |
| 25 | CaliberMind | 4.9 | No | — | — | — | Yes | multi_touch |
Is your app on this list?
Numbered spots on this list can be sponsored, and a sponsored row is labelled as paid.
Questions about this list
Which marketing attribution software is ranked first on Freedom251?
Branch Universal Ads is ranked #1 of 38 with a score of 6.7. Kochava is second and Tenjin third.
How many of these have a free plan?
7 of the 25 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, Factors.ai has the lowest first paid tier we found: $0.50/mo.
How is this list ranked?
Ranked free-and-open first: a usable free tier and open-source code, then the platforms it runs on and its documentation.