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Attribution
What Attribution is
Attribution is a marketing measurement product for connecting visits, advertising spend, and revenue with outcomes. It provides multi-touch attribution, media mix modeling, incrementality testing, and a native MCP server for Claude and other MCP-compatible AI. Tracking at user and account level supports metrics such as CAC, ROAS, CAC payback, and LTV:CAC. Available attribution models include first-touch, last-touch, linear, time-decay, and position-based. Dashboard metrics can be traced to visits, touchpoints, cost allocations, and credit assignments. Named integrations include Google, Meta, LinkedIn, TikTok, Reddit, Pinterest, Quora, Microsoft Ads, HubSpot, Salesforce, Segment, Shopify, Stripe, and Snowflake. Attribution supports B2B pipeline and revenue attribution plus B2C purchase attribution. Its ETL service can export raw visit- and user-level data to Snowflake, BigQuery, and Redshift; warehouse exports are an add-on. The product is available by web and API, with plans from $199/mo. Pro costs $399 a month for up to 10,000 monthly tracked website visitors and 4,800,000 events per year.
Who it suits
Attribution suits B2B and B2C teams measuring marketing touchpoints, pipeline, purchases, and revenue. It fits organizations needing auditable models, named integrations, API access, or warehouse exports.
What it does well
- Multi-touch and incrementality measurement
- Five attribution models
- Auditable dashboard metrics
- Broad advertising and CRM integrations
- B2B and B2C attribution
What to know first
- No free plan
- Does not directly support mobile apps
- Pro limits monthly visitors
- Extra visitors cost $10 per 1,000
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Pro | Billed monthly · Up to 10,000 monthly tracked website visitors · up to 4,800,000 events per year | $399 a month |
| Custom | Tailored monthly tracked website visitors, seats & support tier · Custom visitor and event limits · custom support tier | On request |
As attributionapp.com lists them, read 11 Oct 2026. The maker's own page has the final word.
Verdict
Attribution combines attribution models, media mix modeling, incrementality testing, and traceable metrics. Buyers should account for visitor limits, add-on warehouse exports, and the lack of direct mobile-app support.
Facts from Attribution's own pages
- AI data use
- The privacy policy says Attribution does not use personal data to train generalized AI models and does not permit service providers to do so. · attributionapp.com, 11 Oct 2026
- Attribution models
- It supports first-touch, last-touch, linear, time-decay, and position-based attribution models. · attributionapp.com, 11 Oct 2026
- Auditability
- Dashboard metrics can be traced to underlying visits, touchpoints, cost allocations, and credit assignments. · attributionapp.com, 11 Oct 2026
- B2B and B2C use
- The product describes use for B2B pipeline and revenue attribution as well as B2C purchase attribution. · attributionapp.com, 11 Oct 2026
- Company address
- The privacy policy lists Attribution Inc. at 145 Corte Madera Town Cntr. #445, Corte Madera, California 94925. · attributionapp.com, 11 Oct 2026
- Data export
- Raw visit-level and user-level data export to Snowflake, BigQuery, and Redshift is described as available through a built-in ETL service, with warehouse exports offered as an add-on. · attributionapp.com, 11 Oct 2026
- Headquarters
- Corte Madera, California, United States · attributionapp.com, 28 Sept 2026
- Integrations
- Named integrations include Google, Meta, LinkedIn, TikTok, Reddit, Pinterest, Quora, Microsoft Ads, HubSpot, Salesforce, Segment, Shopify, Stripe, and Snowflake. · attributionapp.com, 11 Oct 2026
- Mobile apps
- Attribution says it does not directly support mobile apps, but app data can be ingested through tools such as AppsFlyer or Branch via Segment. · attributionapp.com, 11 Oct 2026
- Notable limits
- The pricing page lists a $10 charge per 1,000 monthly tracked website visitors above the Pro plan limit. · attributionapp.com, 11 Oct 2026
- Offline tracking
- The Custom plan includes offline channel tracking such as meetings, webinars, and mailers, plus TV and broadcast tracking. · attributionapp.com, 11 Oct 2026
- Privacy
- The privacy policy says customer-provided personal data is processed on the customer's instructions and is not sold or shared for cross-context behavioral advertising. · attributionapp.com, 11 Oct 2026
- Product
- Attribution provides multi-touch attribution, media mix modeling, and incrementality testing, with a native MCP server for Claude and other MCP-compatible AI. · attributionapp.com, 11 Oct 2026
- Support
- Pro includes email support and optional managed onboarding; Custom includes managed onboarding and a support tier tailored to the plan. · attributionapp.com, 11 Oct 2026
- Tracking
- The product tracks visits, ad spend, and revenue at the user and account level to calculate metrics such as CAC, ROAS, CAC payback, and LTV:CAC. · attributionapp.com, 11 Oct 2026
Where Attribution stands on Freedom251
- Marketing Attribution Software#16 of 38
- Web analytics tools#122 of 142