Freedom251 › Marketing Attribution Software
Zobrx
What Zobrx is
Zobrx combines multi-touch attribution, Marketing Mix Modeling, geo-lift incrementality testing, and clean-room analytics for marketing measurement. Its attribution options include Markov-chain removal-effect and Shapley value models, plus first-click, last-click, time-decay, and position-based models. Its daily Bayesian Marketing Mix Model uses channel saturation curves, geo decomposition, and long-tail ad-stock decay, and is rebuilt every 24 hours. Geo-lift tests use synthetic-control methods to select matched regions and report results at 95% confidence. Amazon Marketing Cloud clean-room analytics supports privacy-safe SQL on impression-level data for path-to-purchase and cross-device questions. Zobrx lists 92+ connectors across advertising, analytics, CRM, ecommerce, messaging, warehouses, and AI. Exports are available through a public REST API, webhooks, and SDKs for Python, Node.js, PHP, and Go. The free plan costs nothing; Starter costs $79 a month billed annually. A 14-day free trial requires no credit card. Zobrx lists GDPR, CCPA/CPRA, and India DPDP 2023 compliance; SOC 2 Type II is in audit and ISO 27001 is in progress.
Who it suits
Zobrx suits marketing teams seeking attribution, marketing mix analysis, incrementality testing, or clean-room analytics. The API, webhooks, and SDKs may also suit teams that need programmatic data exports.
What it does well
- Multiple attribution models, including Markov-chain and Shapley
- Daily Bayesian Marketing Mix Model
- Geo-lift results reported at 95% confidence
- 14-day trial with no credit card required
What to know first
- Starter is billed annually
- Free plan retains 30 days of data
- SOC 2 Type II is in audit
- ISO 27001 is in progress
Limits
The Free plan allows up to 3 Shopify stores, 30 days of data and 1 team seat, with basic reporting and email support. Starter, the lowest priced paid plan, is limited to $25K/mo tracked ad spend and includes 13 months of data retention.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Free | billed annually · Up to 3 Shopify stores · 30 days of data · 1 team seat · basic reporting · email support | Free |
| Scale | billed annually · Up to $2M/mo tracked ad spend · Up to 250 ad accounts · Unlimited seats · 36 months data retention | $1,199 a month |
| Growth | billed annually · Up to $250K/mo tracked ad spend · Up to 25 ad accounts · 20 team seats · 24 months data retention | $319 a month |
| Starter | billed annually · Up to $25K/mo tracked ad spend · 3 Google Ads, 3 Meta, 1 LinkedIn account · 5 team seats · 13 months data retention | $79 a month |
| Agency | 20+ client workspaces · volume pricing · 24–36 months data retention | On request |
| Enterprise | Unlimited accounts, seats and workspaces · unlimited tracked ad spend · custom data retention up to 7 years | On request |
As zobrx.com lists them, read 3 Oct 2026. The maker's own page has the final word.
Getting started
- Open the Zobrx attribution website.
- Choose the Free plan or review the paid plans, which are billed annually.
- Start the 14-day free trial; no credit card is required.
- Use the web platform or API.
- Connect the relevant services using the listed integrations.
Verdict
Zobrx brings several marketing measurement methods together and offers exports through an API, webhooks, and SDKs. Its free plan has a 30-day data window, while Starter is $79 a month billed annually.
Questions
Is there a free plan?
Yes. The Free plan is listed as free and includes up to 3 Shopify stores, 30 days of data, 1 team seat, basic reporting and email support.
How much do paid plans cost?
Starter is $79 a month billed annually. Growth is $319 a month billed annually, and Scale is $1,199 a month billed annually. Agency and Enterprise prices are not provided here.
Is there a free trial?
Yes. Zobrx advertises a 14-day free trial with no credit card required and cancellation at any time.
Which platforms does Zobrx support?
The listed platforms are web and API.
What can Zobrx analyze?
It offers multi-touch attribution, Marketing Mix Modeling, geo-lift incrementality testing and Amazon Marketing Cloud clean-room analytics.
What security and compliance details are listed?
Zobrx says credentials and personal information are encrypted at rest with AES-256-GCM, with TLS 1.3 in transit. It lists GDPR, CCPA/CPRA and India DPDP 2023 compliance; SOC 2 Type II is in audit and ISO 27001 is in progress.
Facts from Zobrx's own pages
- AI data handling
- Zobrx says its Groq and Gemini endpoints use enterprise no-retention contracts and customer data is never used for training. · zobrx.com, 3 Oct 2026
- Attribution models
- It offers Markov-chain removal-effect and Shapley value models alongside first-click, last-click, time-decay and position-based attribution. · zobrx.com, 3 Oct 2026
- Compliance
- The page lists GDPR, CCPA/CPRA and India DPDP 2023 as compliant; SOC 2 Type II is in audit and ISO 27001 is in progress. · zobrx.com, 3 Oct 2026
- Data export
- Zobrx offers a public REST API, webhooks, and SDKs for Python, Node.js, PHP and Go. · zobrx.com, 3 Oct 2026
- Founded
- 2024 · zobrx.com, 23 Sept 2026
- Headquarters
- Noida, Uttar Pradesh, India · zobrx.com, 23 Sept 2026
- Incrementality
- Geo-lift tests use synthetic-control methods to select matched control regions and report 95%-confidence results. · zobrx.com, 3 Oct 2026
- Integrations
- The integrations page lists 92+ connectors across advertising, analytics, CRM, ecommerce, messaging, warehouses and AI. · zobrx.com, 3 Oct 2026
- Marketing Mix Modeling
- Its daily Bayesian MMM uses channel saturation curves, geo decomposition and long-tail ad-stock decay, and is rebuilt every 24 hours. · zobrx.com, 3 Oct 2026
- Privacy analytics
- Amazon Marketing Cloud clean-room analytics supports privacy-safe SQL against Amazon impression-level data for path-to-purchase and cross-device questions. · zobrx.com, 3 Oct 2026
- Product
- Zobrx combines multi-touch attribution, Marketing Mix Modeling, geo-lift incrementality testing and clean-room analytics. · zobrx.com, 3 Oct 2026
- Security
- The security page says data is encrypted with AES-256-GCM at rest for credentials and PII, and TLS 1.3 in transit. · zobrx.com, 3 Oct 2026
- Support
- The Growth plan includes priority chat and Slack support, while Scale includes a dedicated Customer Success Manager. · zobrx.com, 3 Oct 2026
- Trial
- Zobrx advertises a 14-day free trial with no credit card required and cancellation at any time. · zobrx.com, 3 Oct 2026
Where Zobrx stands on Freedom251
- Marketing Attribution Software#12 of 38