Tenjin

Tenjin is a mobile measurement platform for app teams that need to connect paid acquisition with revenue and campaign reporting. It is strongest for teams that value broad analytics and automation in one service; its single-touch attribution will not suit those who need to compare credit across multiple interactions.

Overview

Tenjin attributes app installs to paid user-acquisition campaigns and supports revenue and offline-data attribution. Its seven-day journey window and single-touch model give teams a defined, focused view of campaign credit, but not a multi-touch account of how several channels contribute. Organic installs do not count toward its conversion allowance, so the usage limit applies to paid acquisition rather than all app growth.

Reporting covers lifetime value, ROAS, ROI, lifetime cohorts, retention, and SKAdNetwork. Deferred deep linking, fraud prevention, data export, server-to-server integration, custom callbacks, LiveOps campaigns, and ad mediation ROI extend the platform beyond core measurement. That range can reduce the need to piece together acquisition reporting and campaign operations, particularly for mobile game teams; it does not make Tenjin a fit for teams whose main requirement is multi-touch attribution.

Key features

Tenjin integrates with Meta, Google Ads, TikTok, Mintegral, AppLovin, Unity Ads, Apple Ads, ironSource, Snapchat, and Amazon Ads. Its marketing analytics include full raw-data access, a prediction suite, ad-fraud analysis, and unlimited access to the campaign-management and reporting-metrics APIs. Event-based API data is near real-time, while spend and ad-revenue data updates every two to three hours depending on ad-network updates. Teams building time-sensitive spend dashboards should account for that slower refresh.

The Campaign Management API can create, read, update, and delete apps, channels, campaigns, and callbacks; the Reporting Metrics API supplies reporting data. Tenjin's Unity SDK supports iOS and Android. Official plugins are available for React Native, Ionic Capacitor, Flutter, and Unreal, with unofficial plugins for Game Maker Studio, Corona, Godot, Cordova, and Cocos. This gives teams using those engines and frameworks a range of integration routes, though support differs between official and unofficial plugins.

Tenjin states that its ISO 27001 and SOC 2 Type 2 audits are complete and that the platform complies with CCPA and GDPR. All plans include help-center, email, and instant-messaging support. Enterprise adds dedicated instant-messaging support and user-acquisition consulting.

Pricing

The All-Inclusive Free plan costs nothing and is billed Free Forever. It includes 2,000 conversions per month, with additional conversions at $0.04 each, monthly post-payment, no annual contract, and all-inclusive access. Because conversions mean installs attributed to paid campaigns, organic installs do not use the allowance. This is a sensible starting point for small teams, but the cap and overage rate matter as paid acquisition grows.

All-Inclusive Paid S costs $200 a month, billed at $0.02 per conversion, and includes 10,000 conversions per month with additional conversions at ≤ $0.03 each. All-Inclusive Paid M costs $400 a month, billed at $0.016 per conversion, and includes 25,000 conversions; All-Inclusive Paid L costs $700 a month, billed at $0.014 per conversion, and includes 50,000 conversions. Each includes all Tenjin products and can be canceled anytime. The larger tiers lower the stated per-conversion rate and suit teams with higher paid-install volumes; the monthly commitment rises accordingly. All plans include the same stated support channels.

Enterprise has custom pricing with flexible billing options and the lowest price per conversion. It includes the entire analytical suite, dedicated instant-messaging support, and user-acquisition consulting; a trial is available upon request. It is aimed at large teams needing custom solutions rather than teams that can use the published monthly tiers. Tenjin also offers a free trial, with its length not stated.

Platforms

Tenjin supports Android, iOS, web, and API access. Its Unity SDK covers both mobile operating systems, and its plugin options extend to several popular development frameworks and game engines.

Who it's for

Tenjin is best suited to mobile app teams measuring paid acquisition, especially small teams starting on the free plan and medium-sized teams scaling into a paid conversion tier. Mobile game studios can make use of its LiveOps and ad mediation ROI features. Large teams with complex needs have an Enterprise option. Teams that require multi-touch attribution, or spend and ad-revenue figures refreshed as quickly as event-based API data, should look elsewhere.

Pros and cons

• Broad acquisition toolkit: Attribution, revenue and offline-data reporting, fraud prevention, LiveOps, and ad mediation ROI sit alongside campaign and reporting APIs.
• Free entry with a clear paid-install boundary: The 2,000-conversion monthly allowance excludes organic installs, but paid installs beyond it cost $0.04 each.
• Tiered capacity: Paid plans cover 10,000 to 50,000 conversions monthly, with lower stated per-conversion rates at higher tiers and cancellation anytime.
• Limited attribution model: Single-touch attribution and a seven-day journey window do not provide multi-touch credit allocation.
• Uneven data freshness: Spend and ad-revenue data refreshes every two to three hours, slower than event-based API data.

Alternatives

For a broader comparison, see Marketing Attribution Software or Game LiveOps Software.

• Branch Universal Ads is worth considering if you need broader platform coverage, including macOS and Windows; its Basics trial limits ad partners, data partner webhooks, and ad partner postbacks to three each.
• Kochava is an option if you want a 33,000-conversion monthly Foundation plan for $500 a month, with annual prepayment options.
• Singular offers a free plan billed per conversion with 15,000 paid conversions and no credit card required, making it a potential alternative for teams whose volume fits that allowance.
• Open Attribution is a self-hosted-capable option with a free Indie plan described as hosted and coming soon, for up to 1,000 monthly active users.
• Zobrx is geared toward Shopify stores, with a free plan covering up to three stores and 30 days of data.
• AdWyse offers a free web-based plan for one ad account, 100 tracked orders per month, 30 days of history, and a basic ROAS dashboard.
• Dreamdata has a free plan with five seats, two months of user history, and limits on stage models, notifications, and syncs.
• Triple Whale has a free plan for 10 users with 12 months of data storage and retention.

Verdict

Choose Tenjin if your team needs mobile paid-acquisition measurement alongside revenue analytics, campaign integrations, and automation APIs, and can work within single-touch attribution. Its free tier makes it practical to begin, while published paid tiers offer a defined path as conversion volume rises. Look elsewhere if multi-touch attribution is essential or if spend and ad-revenue reporting must refresh near real-time.