Kochava helps advertisers measure and optimize marketing across connected devices, while its publisher offering focuses on outcomes measurement and optimization. Advertiser tools include configurable omnichannel attribution, deep linking, media cost aggregation, analytics and reporting, and real-time ad fraud detection. Atlas Performance gives publishers outcomes measurement, performance optimization, audience intelligence, lift studies, and a dashboard for ad operations and sales teams. Kochava lists measurement across mobile, web, connected TV, game consoles, desktop, and virtual reality, alongside 4,500+ media partner and vendor integrations. Self-attributing network integrations are available to all clients, including Free App Analytics users. Free App Analytics includes up to 10K conversions per month, though some SmartLinks functionality is unavailable on that plan. Foundation costs 500.00 USD per month and includes 33K conversions per month. Enterprise costs 2000.00 USD per month and includes 200K MAU per month; enterprise plans can also be billed by attributed conversion volume or monthly active users. Free trials are available. The listed SDK options include iOS, Android, Windows and Xbox One, Flutter, Unity, ReactNative, tvOS, Cordova, OTT, and Web.
Who it is for
Kochava suits advertisers seeking attribution, analytics, or fraud detection, and publishers seeking outcomes measurement and optimization. Its listed audiences also include agencies, partners, ad networks, and adtech vendors.
What is good
- Advertiser tools include attribution and real-time ad fraud detection.
- Atlas Performance includes audience intelligence and lift studies.
- Lists 4,500+ media partner and vendor integrations.
- Self-attributing network integrations include Free App Analytics clients.
- Free App Analytics includes up to 10K conversions monthly.
What to know first
- Some SmartLinks functionality is unavailable on Free App Analytics.
- Foundation costs 500.00 USD per month.
- Enterprise costs 2000.00 USD per month.
Verdict
Kochava combines advertiser measurement tools with a separate publisher offering, and supports a wide range of channels and integrations. The free plan has a 10K monthly conversion limit and does not include some SmartLinks functionality.
Kochava plans and pricing
All plansCompared on marketing attribution software
- Free plan
- Yes
- Paid from
- $500/mo
- Multi-touch attribution
- Yes
- Attribution models
- multi_touch
- Journey window
- 30 days
- Offline data attribution
- Yes
- Revenue attribution
- Yes
- Data warehouse export
- Yes
- Data retention
- unlimited
