Kochava

Overview

Kochava is a measurement and optimization platform for marketers and publishers, best suited to teams working across mobile apps and other connected channels. Its broad attribution and integration capabilities are balanced by a free conversion cap and paid plans that start at $500 per month.

Advertisers get configurable omnichannel attribution, deep linking, media cost aggregation, analytics and reporting, and real-time ad fraud detection. Publishers have a separate Atlas Performance offering for outcomes measurement, performance optimization, audience intelligence, lift studies, and ad-operations and sales dashboards.

Kochava supports measurement across mobile, web, connected TV, game consoles, desktop, and virtual reality. It describes integrations with thousands of media partners and vendors, and its product page lists 4,500+ integrations. Self-attributing network integrations are available even to Free App Analytics users. The company was founded in 2011 and is headquartered in Sandpoint, Idaho.

Teams comparing Marketing Attribution Software or Mobile App Analytics Software will find Kochava aimed at cross-channel measurement rather than app-only reporting.

Key features

Attribution and campaign measurement

Kochava supports multi-touch attribution with a 30-day journey window, as well as offline data and revenue attribution. That combination suits marketers who need to connect conversions to activity across a customer journey rather than rely on a single touchpoint. Data warehouse export is also supported, which is useful for organizations incorporating attribution data into broader analysis.

Integrations and implementation

SDKs cover iOS, Android, Windows and Xbox One, Flutter, Unity, ReactNative, tvOS, Cordova, OTT, and Web; API references are also provided. This breadth is a practical advantage for teams measuring campaigns across varied app and device environments, though it may be more range than a team focused on one platform needs.

Publisher tools

Atlas Performance pairs outcomes measurement with optimization and audience intelligence, plus tools for lift studies and dashboards for ad operations and sales teams. Publishers looking for those functions have a distinct offering; advertisers should assess Kochava primarily through its measurement and attribution tools.

Pricing

Kochava uses a freemium model and offers free trials. Free App Analytics® is billed monthly and includes up to 10K conversions per month. It is a useful starting point for lower-volume teams, and includes self-attributing network integrations, but some SmartLinks functionality is unavailable on this plan.

Foundation costs $500 a month, billed monthly, and includes 33K conversions per month. Annual prepayment options are also available. It suits teams whose needs exceed the free cap and can fit within that quota; Free App Analytics and Foundation include support tickets with a 24-hour response time.

Enterprise costs $2,000 a month, billed monthly, and includes 200K MAU per month; annual prepayment options are also available. Enterprise plans can instead be billed by attributed conversion volume or monthly active users. It is aimed at larger-scale measurement needs, and includes a dedicated Client Success Team with a 4-hour response time. Enterprise plans also offer lifetime data-retention options.

Kochava states that its platform supports lifetime install deduplication. Its Free App Analytics agreement says FAA is ISO 27001-certified and audited by a qualified third party.

Platforms

Kochava supports Android, iOS, web, Windows, and API access. Its SDK coverage extends to additional frameworks and environments including Flutter, Unity, ReactNative, tvOS, Cordova, OTT, and Xbox One. That makes it a strong candidate for cross-platform measurement, including connected-device contexts.

Who it's for

Kochava serves advertisers, publishers, agencies, partners, and ad networks or adtech vendors. It is a particularly good fit for marketers who need multi-touch, offline, or revenue attribution across several channels, and for publishers who want outcomes measurement and performance optimization. A small team with modest conversion volume may be comfortable on the free plan, but should weigh its 10K monthly cap and SmartLinks restriction. Teams needing only narrow app analytics may not benefit from the breadth of its channel and integration coverage.

Pros and cons

• Broad channel coverage: Measurement across mobile, web, connected TV, game consoles, desktop, and virtual reality accommodates campaigns beyond mobile apps.
• Extensive integration and SDK support: The 4,500+ listed media partner and vendor integrations and wide SDK range can support varied marketing and development stacks.
• Useful attribution scope: Multi-touch, offline, and revenue attribution with a 30-day journey window addresses more than last-touch campaign measurement.
• Free entry point has a ceiling: Free App Analytics is capped at 10K conversions per month and excludes some SmartLinks functionality.
• Paid entry is substantial: Foundation starts at $500 a month, so teams outgrowing the free tier face a significant step up.
• Support response differs by plan: Free App Analytics and Foundation use tickets with a 24-hour response time, while Enterprise provides a dedicated team and 4-hour response time.

Alternatives

Consider Branch Universal Ads if you want to compare a paid product with a free-trial option and platform support spanning Android, iOS, macOS, web, Windows, and API.

Tenjin is worth considering for a freemium option with a Free Forever plan that includes 2,000 free conversions per month and charges $0.04 per additional conversion.

Singular offers a freemium alternative with a free plan and a Growth plan priced on request, billed per conversion.

Zobrx may suit teams whose requirements center on Shopify: its free plan covers up to 3 Shopify stores, 30 days of data, one team seat, basic reporting, and email support.

Dreamdata is another freemium option, with a free plan that includes five seats, two months of user history, three stage models, two notifications, and one sync.

Triple Whale offers a free plan for 10 users with 12 months of data storage and retention; its Foundation plan has unlimited users and unlimited data storage and retention.

AppsFlyer Data Clean Room is an alternative to consider for data-clean-room needs; its Data Clean Room plan is a premium feature with pricing available by contacting AppsFlyer.

Factors.ai is a paid alternative with a free plan and free trial, and support for API and web.

Verdict

Kochava is a strong choice for advertisers and publishers that need measurement across multiple channels, a broad integration ecosystem, and specialized attribution or optimization tools. Its free tier offers a meaningful way to start, but the 10K conversion limit and missing SmartLinks functionality matter, while the $500-per-month Foundation price makes it less suitable for teams with narrow needs or limited budgets. Choose it when the breadth and attribution scope justify that step up; look elsewhere if a smaller, more focused free tier is the priority.