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Best Mobile App Analytics Software in 2026

Mobile app analytics software can help you examine usage patterns and investigate problems such as crashes. Compared on crash insights, funnel analysis, retention reports, and revenue tracking, the entries also differ on session replay, data retention, and platform coverage. Free-plan availability and paid-from pricing provide further comparison points. GameAnalytics, PostHog, and Zoho Apptics are among the options, alongside devtodev and Appfigures. Start with the questions you need app data to answer, then consider which listed reports, platform coverage, and retention details align with your analysis needs.

  1. 1

    AppMetrica

    Free plan Open source AndroidAPIiPhone+1

    AppMetrica combines mobile analytics, engagement tools, and APIs, with a free plan that has substantial event allowances but organization-wide limits.

    9.2 Free plan Visit site
  2. 2

    Aptabase

    Free plan Open source AndroidAPIExtension+5

    Aptabase covers event analytics across mobile, desktop and web, with live dashboard tools and regional cloud storage choices.

    9.2 Free plan · paid from $10/mo Visit site
  3. 3

    Countly

    by Countly
    Free plan Open source AndroidAPIiPhone+3

    Countly combines event, funnel, ecommerce, and API analytics in paid plans. Review the hosting model, pricing, and included controls before choosing Flex or Enterprise.

    9.1 From $175/mo · 14-day trial Visit site
  4. 4

    Adjust

    Free plan AndroidAPIiPhone+2

    Adjust combines cross-platform measurement with reporting, deep links, and audience tools.

    7.7 Pricing on request Visit site
  5. 5

    Amplitude

    by Amplitude
    Free plan AndroidAPIExtension+3

    Choose Amplitude if your team needs event tracking, conversion funnels, and session recordings, with a free plan available for up to 2M monthly events.

    7.7 Free plan · paid from $0/mo Visit site
  6. 6

    Appfigures

    by Appfigures
    Free plan AndroidAPIiPhone+1

    Choose Appfigures if you need a single platform for app store reporting, review management, app intelligence, and optimization tools.

    7.6 Free plan Visit site
  7. 7

    Contentsquare

    by Contentsquare
    Free plan AndroidAPIExtension+2
    7.5 Free plan · 15-day trial Visit site
  8. 8

    devtodev

    Free plan AndroidiPhoneMac+2

    devtodev combines product analytics with A/B testing, remote configuration, and raw data export on Basic. The free plan has limits on MAU, events, team size, and data retention.

    7.5 Free plan · paid from $33/mo · 30-day trial Visit site
  9. 9

    AppBrain

    Free plan AndroidWeb

    AppBrain combines Android market research with campaign and SDK options for developers.

    7.4 Free plan · 3-day trial Visit site
  10. 10

    AppWatch

    Free plan AndroidiPhoneWeb

    AppWatch brings a broad set of store metrics into one dashboard, with companion apps and alert options on paid plans.

    7.4 Free plan Visit site
  11. 11

    Fullstory

    Free plan AndroidAPIExtension+2

    Fullstory combines behavioral analysis, session replay, and privacy controls across web and mobile. The free plan and trial have defined session, seat, and retention limits to consider.

    7.4 Free plan · 14-day trial Visit site
  12. 12

    GameAnalytics

    Free plan AndroidAPIiPhone+4

    GameAnalytics covers player analysis, live operations, data pipelines, and market research in distinct product areas.

    7.4 Free plan · paid from $29/mo (annual) · 14-day trial Visit site
  13. 13

    FunnelMob

    Free plan AndroidiPhoneWeb

    Choose FunnelMob if your app team wants ad attribution, product analytics, and revenue tracking in one platform, with remote configuration and named app ecosystem integrations.

    7.3 Free plan · paid from $49/mo Visit site
  14. 14

    Heap

    by Heap
    Free plan AndroidAPIiPhone+2
    7.3 Free plan Visit site
  15. 15

    HUAWEI Analytics Kit

    Free plan AndroidiPhoneMac+1

    Analytics Kit combines event analysis, audience tools, and reports in a free plan. Teams should note that session replay is not included.

    7.3 Free plan Visit site
  16. 16

    Keentics

    Free plan AndroidAPIiPhone+1

    Keentics combines event analytics with game-specific metrics and multiple SDK options. The free plan has clear project, seat, retention, and feature limits, while paid plans begin at $20 a month.

    7.3 Free plan · paid from $20/mo Visit site
  17. 17

    Kochava

    Free plan AndroidAPIiPhone+3

    Kochava combines advertiser measurement tools with a separate publisher offering, and supports a wide range of channels and integrations.

    7.3 Free plan · paid from $500/mo Visit site
  18. 18

    Mixpanel

    by Mixpanel
    Free plan AndroidAPIExtension+2

    Choose Mixpanel if you need event tracking, funnels, session recordings, or ecommerce analytics with unlimited data retention.

    7.2 Free plan · paid from $120/mo (annual) Visit site
  19. 19

    Microsoft Clarity

    Free plan AndroidExtensioniPhone

    Clarity offers a broad set of behavior analytics features without traffic limits or a listed charge. Its 30-day recording retention is worth factoring into how teams review session data.

    7.1 Free plan Visit site
  20. 20

    PostHog

    by PostHog
    Free plan AndroidAPIiPhone+5

    PostHog combines analytics, session replay, feature management, and data movement in one product suite.

    7.1 Free plan Visit site
  21. 21

    Smartlook

    by Smartlook
    Free plan AndroidAPIiPhone+1

    Smartlook offers recordings and event analytics across web and mobile, with funnels, heatmaps, and crash reports. Its scheduled wind-down and support dates should factor into any decision to use it.

    7.1 Free plan · pricing on request Visit site
  22. 22

    Statsig

    Free plan AndroidAPIExtension+3

    Statsig combines testing, release controls, and product analytics in one platform, with a free Developer plan and Pro at $150 a month.

    7.0 Free plan · paid from $150/mo Visit site
  23. 23

    TelemetryDeck

    Free plan AndroidAPIiPhone+2

    TelemetryDeck combines app analytics with a stated cookieless, identifier-anonymizing approach. Check its app limit and the uncertain cold-storage deletion schedule against your needs.

    7.0 Free plan Visit site
  24. 24

    Umeng U-App

    Free plan AndroidAPIiPhone+1

    U-App combines app usage analytics with optional marketing attribution and a broad set of SDK and API tools.

    7.0 Free plan Visit site
  25. 25

    MobileAction

    Free plan APIWeb

    Choose MobileAction for app store marketing and Apple Ads work that benefits from keyword research, campaign automation, AI tools, or API access.

    6.9 Free plan · paid from $12.50/mo (annual) · 7-day trial Visit site

#1Places #1, #2, #3, #4, #5 on this list can be bought by the makers of the software on it. See the price

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