FunnelMob

What FunnelMob is

FunnelMob brings paid ad attribution and product analytics together for app teams tracking how users arrive, what they do, and the revenue they generate. Its lightweight SDK records installs, screen views, purchases, subscription activity, and custom events, with automatic event tracking. The platform attributes installs to campaigns on Meta, Google, TikTok, and Apple Search Ads, and provides campaign insights and return on ad spend reporting. Teams can also use retention reports, funnel analysis, and revenue tracking to examine activity across the app journey. An AI agent accepts analytics questions in natural language and can surface trends, anomalies, and recommendations. Remote configuration includes feature flags, targeted rollouts, dynamic paywall settings, version targeting, and an audit log. Named integrations include App Store Connect, Google Play, RevenueCat, Superwall, Meta Ads, and TikTok Ads. FunnelMob offers web, iOS, and Android access, with a free plan and paid plans from $49/mo. Events beyond a plan limit continue to be tracked, while access to the full dashboard requires an upgrade. The company says it does not sell personal data or use end-user data for its own advertising, cross-customer tracking, or profiling.

Who it suits

FunnelMob suits indie developers and small app teams beginning to measure acquisition and in-app activity, as well as teams that want attribution, revenue tracking, retention reports, and funnel analysis together. Its Growth and Scale plans also accommodate teams needing more event capacity or team members.

Limits

The Free plan costs nothing and allows up to 10K monthly events, one team member, and limited AI agent use. Growth costs $49 a month and allows up to 100K monthly events and five team members. Events above a plan limit continue to be tracked, but full dashboard access requires an upgrade.

Getting started

1. Visit the FunnelMob website.
2. Choose the Free plan or a paid plan; Growth is $49/mo and Scale is custom priced.
3. Use the web, iOS, or Android platform.
4. Use FunnelMob's SDK to capture app events.
5. Contact [email protected] for assistance.

Verdict

Choose FunnelMob if your app team wants ad attribution, product analytics, and revenue tracking in one platform, with remote configuration and named app ecosystem integrations. The Free plan is capped at 10K monthly events and one team member; teams needing more capacity start with Growth at $49/mo, while Scale uses custom pricing.