Freedom251 › Mobile App Analytics Software
Umeng U-App
What Umeng U-App is
Umeng U-App is a mobile app analytics and marketing attribution product for understanding users and evaluating channel performance. Its reports cover DAU, MAU, new users, launches, retention, churn, and engagement. Teams can define events and funnels, segment users, inspect individual users, and analyze page and behavior paths. Advanced tools include custom SQL, dashboards, and a dashboard marketplace. Optional marketing attribution reports channel ROAS and eCPI, OneLink distribution, app-store downloads, and in-app purchases; Umeng says it connects to more than 15 advertising channels. The SDK center lists Android, iOS, HarmonyOS NEXT, Flutter, React Native, Cocos2d-x, Unity3D, and Quick App platforms, as well as web analytics. U-App also provides OpenAPI documentation, error codes, online debugging, and generated SDK examples. Its free Standard edition is described as covering independent developers and small to medium teams, but it excludes retention analysis and real-time data. Umeng says its official U-App Skill supports read-only queries and app-based authorization, and that queried data remains within Alibaba Cloud. The service has free and paid plans, including optional marketing attribution.
Who it suits
U-App suits app developers and teams that need user, retention, funnel, or channel attribution analytics across supported platforms. Its maker describes the free Standard edition as covering independent developers and small to medium teams.
What it does well
- Reports user, retention, churn, and engagement metrics
- Supports funnels, segmentation, and behavior paths
- SDKs cover multiple mobile and cross-platform environments
- Free Standard edition is available
What to know first
- Free Standard edition has no retention analysis
- Free Standard edition has no real-time data
- Marketing attribution is optional
Limits
The free Standard edition covers 500 applications and 20 dashboards, retains logs for two years, and allows two funnel analyses per day. It has no retention analysis or real-time data, and its general OpenAPI quota is 160,000 calls per day.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| 标准版 | 永久免费 · 应用 500 个 · 看板 20 个 · 基础统计 + 2 年日志留存 · 漏斗 2 次/日 · 无留存分析 · 无实时数据 · OpenAPI 通用版 16 万次/日 | Free |
| 专业版（DAU 5万以内） | ¥12000/ 1 年 · DAU 5 万以内 · 实时数据 · 留存分析 · 漏斗 20 次/日 · 行为路径 100 次/日 · 自定义 SQL 160 次/日 · OpenAPI 60 万次/日 | 12,000 CNY a year |
| 营销归因（100万点击量以内） | ¥5000/ 年 · 100万点击量以内 · 更高点击量分档可选 · DAU 规格另购 · 全渠道归因 · OneLink · 应用内付费分析 | 5,000 CNY a year |
| 尊享版（DAU 5万以内） | ¥7998/ 3 个月 · DAU 5 万以内 · 个人细查 · 漏斗 2000 次/日 · SQL 1000 次/日 · 可选营销归因 · 专属客服 | 7,998 CNY a month |
| 营销归因能力（可选配，100万点击量以内） | ¥5000/ 年 · 更高点击量分档可选 · DAU 规格另购 · 全渠道统一归因 ROAS/eCPI · OneLink · 启动来源与应用商店下载分析 · IAP 分析 | On request |
As umeng.com lists them, read 8 Oct 2026. The maker's own page has the final word.
Getting started
- Visit the U-App website.
- Choose the Standard edition or a paid plan.
- Select an SDK platform from the SDK center and integrate it into your app.
- Use the OpenAPI documentation, debugging tool, or generated SDK examples if needed.
- Connect a compatible assistant with the official U-App Skill for SDK assistance or read-only queries.
Verdict
U-App combines app usage analytics with optional marketing attribution and a broad set of SDK and API tools. The free Standard edition omits retention analysis and real-time data, so compare those limits with your reporting needs.
Questions
Is Umeng U-App free?
Yes. Its Standard edition is permanently free. The listed limits include 500 applications, 20 dashboards, and two funnel analyses per day.
What does marketing attribution cost?
The listed marketing attribution plan for up to 1 million clicks is ¥5000/年. Higher click-volume tiers are available, and DAU capacity is purchased separately.
Which platforms does U-App support?
The listed coverage includes iOS and Android, and its SDK center also lists HarmonyOS NEXT, Flutter, React Native, Cocos2d-x, Unity3D, Quick App, and web analytics.
Does U-App provide an API?
Yes. U-App provides OpenAPI access, documentation, error codes, an online debugging tool, and generated SDK examples. The free Standard edition lists a general OpenAPI quota of 160,000 calls per day.
What does the professional plan include?
The Professional plan for DAU up to 50,000 is listed at ¥12000/1 年. It includes real-time data, retention analysis, and higher limits for funnels, behavior paths, custom SQL, and OpenAPI.
Facts from Umeng U-App's own pages
- 产品用途
- U-App 提供 App 统计分析与营销归因，帮助衡量用户增长表现并优化运营和投放策略。 · devs.umeng.com, 8 Oct 2026
- Advanced analysis
- Its advanced analysis features include page and behavior paths, custom SQL, custom dashboards and a dashboard marketplace. · umeng.com, 8 Oct 2026
- Advertising integrations
- The product page says it connects to more than 15 advertising channels, including Ocean Engine, Tencent Ads, Huawei, OPPO, VIVO, ASA and Xiaohongshu. · umeng.com, 8 Oct 2026
- AI 助手接入
- 官方 U-App Skill 适配 Qoder、ChatGPT、Cursor、Claude Code 和通义灵码，可协助 SDK 集成及自然语言查询。 · umeng.com, 8 Oct 2026
- AI assistant support
- The official U-App Skill is listed as compatible with Qoder, ChatGPT, Cursor, Claude Code and Tongyi Lingma, with read-only queries and app-based authorization. · umeng.com, 8 Oct 2026
- API
- U-App has OpenAPI access, documentation, error codes, an online debugging tool and generated SDK examples. · devs.umeng.com, 8 Oct 2026
- Attribution
- Optional marketing attribution includes channel ROAS/eCPI, OneLink distribution, app-store download analysis and in-app purchase analysis. · umeng.com, 8 Oct 2026
- Behavior analysis
- It supports custom events, funnels, custom retention, user segmentation and individual user inspection. · umeng.com, 8 Oct 2026
- Compliance guidance
- The SDK center links to a Mobile Analytics SDK compliance configuration guide and Umeng privacy policy. · devs.umeng.com, 8 Oct 2026
- Founded
- 2010 · umeng.com, 28 Sept 2026
- Headquarters
- Beijing, China · umeng.com, 28 Sept 2026
- Intended users
- The maker describes the free Standard edition as covering independent developers and small to medium teams. · umeng.com, 8 Oct 2026
- Privacy and security
- Umeng's product page says AI queries are read-only, sensitive fields are filtered on the server, and data stays within Alibaba Cloud. · umeng.com, 8 Oct 2026
- Product
- U-App provides mobile app analytics and marketing attribution for understanding app users and evaluating channel performance. · umeng.com, 8 Oct 2026
- SDK 平台
- SDK 下载中心列出 Android、iOS、HarmonyOS NEXT、Flutter、React Native、Cocos2dx、Unity3D 和快应用平台。 · devs.umeng.com, 8 Oct 2026
- SDK platforms
- The SDK center lists Android, iOS, HarmonyOS NEXT, Flutter, React Native, Cocos2d-x C++, Cocos2d-x Lua, Unity3D and Quick App platforms. · devs.umeng.com, 8 Oct 2026
- Setup
- Umeng says developers can integrate the SDK and begin seeing data in as little as five minutes. · umeng.com, 8 Oct 2026
- Support
- The premium plan lists dedicated customer service as an included benefit. · umeng.com, 8 Oct 2026
- User and retention analytics
- It reports DAU, MAU, new users, launches, retention, churn and user engagement metrics. · umeng.com, 8 Oct 2026
Where Umeng U-App stands on Freedom251
- Mobile App Analytics Software#24 of 37