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MobileAction
What MobileAction is
MobileAction provides products and expert services for app store marketing, ad creative research, and Apple Ads campaign optimization. Its ASO Intelligence product supports keyword research, metadata analysis, competitor benchmarking, and app performance insights for the App Store and Google Play. MobileAction CMP covers Apple Ads campaign management, including bid and budget automation, optimization goals, and reporting. Its AI tools include Smart Bidding, assistants for Apple Ads and ASO, an AI Keyword Planner, and AI Review Reply.
The MobileAction API has more than 80 endpoints and access to over 5 million tracked keywords and 90 million ad creatives. It can connect to AI tools through MCP. Listed integrations include App Store Connect, Google Play, Adjust, AppsFlyer, Airbridge, Branch, Kochava, Tenjin, Gmail, and Slack. MobileAction is available on the web and through an API, with coverage for iOS and Android. Plans include a free CMP option and paid plans from $12.50/mo (annual); trial periods vary by product. MobileAction was founded in 2013 and identifies as SOC 2 certified and GDPR compliant, as well as an Apple Ads Partner.
Who it suits
MobileAction suits app growth marketers who need keyword research, competitor benchmarking, app performance insights, or Apple Ads campaign tools. Its API is also described for developers, data teams, teams building with LLMs, and larger teams creating internal solutions.
What it does well
- ASO Intelligence covers keyword research and metadata analysis.
- CMP offers Apple Ads bid and budget automation.
- AI tools include Smart Bidding and an AI Keyword Planner.
- API includes more than 80 endpoints.
- Integrations include App Store Connect, Google Play, Gmail, and Slack.
- All users have 24/7 live chat and help center support.
What to know first
- The free CMP plan is limited to $10,000 monthly ad spend and one seat.
- Lite includes 100 keywords and five apps.
- Lite includes three months of historical data.
- Enterprise plan prices are available by contacting MobileAction.
Limits
The free MobileAction CMP plan includes up to $10,000 monthly ad spend and one seat. The lowest priced paid plan, Lite, includes 100 keywords, five apps, three competitors per app, three months of historical data, and one seat.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Free (MobileAction CMP) | $10,000 monthly ad spend · unlimited data retention · 1 seat | Free |
| Lite | per month billed yearly · 100 keywords · 5 apps · 3 competitors per app · 3 months historical data · 1 seat · 15 total competitor tracking | $12.50 a month |
| Lite | billed monthly · 100 keywords · 5 apps · 3 competitors per app · 3 months historical data · 1 seat · 15 total competitor tracking | $15 a month |
| Pro | per month billed yearly · 1,500 keywords · 10 apps · 15 competitors per app · 12 months historical data · 3 seats · 150 total competitor tracking | $199 a month |
| Pro | billed monthly · 1,500 keywords · 10 apps · 15 competitors per app · 12 months historical data · 3 seats · 150 total competitor tracking | $239 a month |
| Basic | per month billed yearly · 500 keywords · 8 apps · 10 competitors per app · 6 months historical data · 1 seat · 80 total competitor tracking | $59 a month |
| Basic | billed monthly · 500 keywords · 8 apps · 10 competitors per app · 6 months historical data · 1 seat · 80 total competitor tracking | $69 a month |
| Enterprise (ASO Intelligence) | Contact us · Flexible keyword limit · 20 apps · unlimited competitors per app · unlimited seats · unlimited competitor tracking · SSO | On request |
The first 8 of 10 plans, as mobileaction.co lists them, read 7 Oct 2026. The maker's own page has the final word. Every plan
Getting started
- Visit https://www.mobileaction.co/.
- Choose the free MobileAction CMP plan or review the paid plans.
- Use the 7-day trial for ASO Basic or Pro, or the 3-day trial for Market Intelligence Pro.
- For Enterprise CMP, request an Enterprise trial; contact MobileAction about Enterprise ASO Intelligence or Ad Intelligence.
- Access the service on the web or through the API.
Verdict
Choose MobileAction for app store marketing and Apple Ads work that benefits from keyword research, campaign automation, AI tools, or API access. The free CMP plan is limited to $10,000 monthly ad spend and one seat; larger teams or those needing broader limits may need a paid or Enterprise plan.
Questions
Is there a free plan?
Yes. MobileAction CMP has a free plan at no cost, with a $10,000 monthly ad spend limit and one seat.
How much do paid plans cost?
Paid plans start at $12.50/mo (annual). Enterprise CMP, Enterprise ASO Intelligence, and Ad Intelligence list contact or custom pricing.
Which plans have a free trial?
ASO Basic and Pro have a 7-day trial, while Market Intelligence Pro has a 3-day trial. CMP offers a free plan and an Enterprise trial.
Which platforms and operating systems does MobileAction cover?
Access is listed for web and API, and platform coverage is iOS and Android.
What integrations are listed?
Integrations include App Store Connect, Google Play, Adjust, AppsFlyer, Airbridge, Branch, Kochava, Tenjin, Gmail, and Slack.
What support is included?
The pricing FAQ says all users have 24/7 live chat and help center support. Enterprise subscribers receive dedicated account and customer success managers.
Facts from MobileAction's own pages
- AI features
- MobileAction AI includes Smart Bidding, an Apple Ads AI Assistant, an AI Keyword Planner, an ASO AI Assistant, and AI Review Reply. · mobileaction.co, 7 Oct 2026
- API
- The MobileAction API offers 80+ endpoints, 5M+ tracked keywords, and 90M+ ad creatives, and can connect to AI tools through MCP. · mobileaction.co, 7 Oct 2026
- Apple Ads
- MobileAction CMP offers campaign management, bid and budget automation, optimization goals, and reporting for Apple Ads. · mobileaction.co, 7 Oct 2026
- ASO
- ASO Intelligence provides keyword research, metadata analysis, competitor benchmarking, and app performance insights for the App Store and Google Play. · mobileaction.co, 7 Oct 2026
- Company history
- MobileAction's About page states that it was founded in 2013 and acquired by InMobi Advertising in 2026. · mobileaction.co, 7 Oct 2026
- Compliance
- MobileAction identifies itself as SOC 2 certified and GDPR compliant and lists its status as an Apple Ads Partner. · mobileaction.co, 7 Oct 2026
- Data protection
- The company says data is encrypted at rest and in transit and that customers can edit or delete personal and company data. · mobileaction.co, 7 Oct 2026
- Founded
- 2013 · mobileaction.co, 28 Sept 2026
- Integrations
- The site lists App Store Connect, Google Play, Adjust, AppsFlyer, Airbridge, Branch, Kochava, Tenjin, Gmail, and Slack integrations. · mobileaction.co, 7 Oct 2026
- Intended users
- The API is described for app growth marketers, developers and data teams, teams building with LLMs, and larger teams building internal solutions. · mobileaction.co, 7 Oct 2026
- Purpose
- MobileAction provides AI products and expert services for app store marketing, ad creative research, and Apple Ads campaign optimization. · mobileaction.co, 7 Oct 2026
- Security
- MobileAction says it uses firewalls, encryption, SSO, multi-factor authentication, intrusion detection, role-based access, and regular audits and penetration tests. · mobileaction.co, 7 Oct 2026
- Support
- The pricing FAQ says all users have 24/7 live chat and help center support, while Enterprise subscribers receive dedicated account and customer success managers. · mobileaction.co, 7 Oct 2026
- Trial terms
- The pricing FAQ states that ASO Basic and Pro have a 7-day trial, Market Intelligence Pro has a 3-day trial, and CMP offers a free plan plus an Enterprise trial. · mobileaction.co, 7 Oct 2026
Where MobileAction stands on Freedom251
- Technology Review Platforms#6 of 16
- Mobile App Analytics Software#25 of 37
- App Store Optimization Software#20 of 29