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Best App Store Optimization Software in 2026

App store optimization software can help you track app listings and assess their marketplace presence. Compared on competitor and keyword tracking, listing experiments and localization, and marketplace coverage, the entries provide several dimensions to consider for your work. Check tracked app limits alongside free-plan availability and paid-from pricing to understand the access options shown. AppFollow, AppTweak, and ASOdesk are among the tools included. Consider which marketplaces you need to monitor, whether listing tests or localized listings matter to you, and how many apps you expect to track. Use those priorities to weigh the listed capabilities and plan details.

  1. 1

    ASOTrendHQ

    Free plan Open source AndroidiPhoneWeb

    ASOTrendHQ brings keyword, competitor and ranking research into a free website for iOS App Store and Google Play apps.

    8.6 Free plan Visit site
  2. 2

    AppFollow

    by AppFollow
    Free plan AndroidAPIiPhone+3

    AppFollow combines review management, feedback analysis, and market monitoring in one platform.

    7.6 Free plan · paid from $19/mo (annual) · 10-day trial Visit site
  3. 3

    AppBrain

    Free plan AndroidWeb

    AppBrain combines Android market research with campaign and SDK options for developers.

    7.4 Free plan · 3-day trial Visit site
  4. 4

    APPlyzer

    Free plan APIWeb

    Choose APPlyzer if you need app-store keyword, competitor, download, creative, or Apple Search Ads analysis across countries.

    7.3 Free plan · paid from $19/mo Visit site
  5. 5

    AppTweak

    Free plan APIExtensionWeb

    AppTweak combines ASO, Apple Ads, review, and market intelligence tools with reporting integrations. Check plan seat and keyword limits, and note that listed monthly prices are billed annually.

    7.3 Free plan · 7-day trial Visit site
  6. 6

    AppCompete

    Free plan Web

    AppCompete concentrates on iOS keyword and competitor research, combining ranking scores, rival monitoring, opportunity labels, and trend views.

    7.2 Free plan Visit site
  7. 7

    Appifacts

    Free plan Web

    Appifacts brings app-store profiles, market research, search and trends, and recommendations into reports for both major stores.

    7.2 Free plan · paid from $8 Visit site
  8. 8

    Appstro

    Free plan APIWeb

    Appstro combines a broad set of App Store research tools with stated limits on deeper ranking data and estimated figures.

    7.2 Free plan Visit site
  9. 9

    AppSEO

    Free plan Web

    AppSEO offers daily refreshed app-market information across two stores, with browsing available at no cost. Its focus is narrow and its watchlist requires signing in with Google.

    7.1 Free plan Visit site
  10. 10

    ASOdesk

    Free plan APIWeb

    ASOdesk brings listing optimization, review work, and store analytics into one platform, with a free tier for a small app setup.

    7.1 Free plan · 7-day trial Visit site
  11. 11

    ASOStacks

    Free plan AndroidiPhoneWeb

    ASOStacks combines keyword, ranking, market, and competitor tools for both major app stores. The Free plan has defined usage limits; higher tracking allowances are in paid monthly plans.

    7.1 Free plan · paid from $19/mo Visit site
  12. 12

    ASOMobile

    Free plan APIWeb

    ASOMobile combines keyword research, listing support, competitor tracking, and API access for two major app stores.

    7.0 Free plan · paid from $47/mo (annual) · 3-day trial Visit site
  13. 13

    ASOTools

    Free plan APIExtensionWeb

    ASOTools combines app analytics, keyword research and market rankings, with a free tier and paid plans for higher usage.

    7.0 Free plan Visit site
  14. 14

    ASO Lucid

    Free plan Web

    ASO Lucid offers keyword discovery, competitor research, and metadata drafting for App Store listings, with a free early-access plan.

    6.9 From $29/mo Visit site
  15. 15

    ASOScan

    Free plan APIWeb

    Choose ASOScan if you need keyword, ranking, listing, localization, and review tools for both major app stores.

    6.9 From $15/mo · 7-day trial Visit site
  16. 16

    AppLaunchpad

    Free plan Web

    AppLaunchpad brings screenshot layout, localization and store sizing into a browser-based workflow with a free plan.

    6.8 Free plan Visit site
  17. 17

    ASOWeb

    Free plan Web

    ASOWeb covers keyword and competitor monitoring, listing analysis, reviews, and connected Apple conversion data. Its free plan is limited to one app and one storefront, while Pro costs £5.99 a month.

    6.7 Free plan · paid from £5.99/mo Visit site
  18. 18

    KWRDS

    Free plan iPhoneMac

    KWRDS combines keyword research and tracking with competitor and metadata tools for the Apple App Store. Check plan limits and treat the listed paid prices as indicative rather than final.

    6.7 Free plan Visit site
  19. 19

    Aurora ASO

    Free plan Mac

    Choose Aurora ASO if you work on Apple App Store apps on a recent Mac and want keyword research, competitor monitoring, and App Store Connect analytics together.

    6.6 Free plan · paid from $5.99/mo Visit site
  20. 20

    MobileAction

    Free plan APIWeb

    Choose MobileAction for app store marketing and Apple Ads work that benefits from keyword research, campaign automation, AI tools, or API access.

    6.6 Free plan · paid from $12.50/mo (annual) · 7-day trial Visit site
  21. 21

    Lumos ASO AI

    Free plan Web

    Choose Lumos ASO AI for free keyword research and competitor context from public App Store search results.

    6.5 Free plan Visit site
  22. 22

    ASO.dev

    Free trial AndroidAPIExtension+5

    ASO.dev combines store listing operations with localization and keyword research, while access to some analytics and advertising capabilities depends on the plan.

    6.3 From $15/user/mo (annual) · 3-day trial Visit site
  23. 23

    App Radar

    Free trial APIWeb

    App Radar combines ASO research, listing work, competitor monitoring, analytics, and review management. Its trial and tiered plans let teams match coverage to app count and business size.

    6.1 From $69/mo · 7-day trial Visit site
  24. 24

    ASOnest

    Free trial APIWeb

    ASOnest brings store search and review analysis into one tool with APIs available across plans.

    5.9 From $10/mo (annual) · 7-day trial Visit site
  25. 25

    Kōmori ASO

    Free trial APIMac

    Kōmori ASO combines keyword, ranking, competitor, and review insights in a native Mac toolkit. Check the paid plan and API licensing requirements against your needs before choosing it.

    5.6 From $19.99/mo · 3-day trial Visit site

#1Places #1, #2, #3, #4, #5 on this list can be bought by the makers of the software on it. See the price

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