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Aurora ASO

Free plan Mac

What Aurora ASO is

Aurora ASO is a native macOS app for researching and tracking Apple App Store performance. It is aimed at indie developers and requires macOS 14 or later. Its keyword tools track positions across storefronts and show ranking history, demand, competition, and opportunity scores. Keyword Explorer examines related App Store searches and scores them for a chosen app and storefront. Competitor Watch follows apps appearing among the top 20 results for a keyword and surfaces changes to their rank, rating, and metadata.

Connecting App Store Connect brings store and revenue measures into Aurora, including downloads, impressions, product page views, conversion, active devices, sessions, sales, proceeds, subscriptions, retention, and refunds. Aurora also receives purchase, renewal, and cancellation events through App Store Server Notifications. Its Free plan allows one app, 10 keywords, one Explorer run per month, and 30 days of ranking history. Pro Monthly costs $5.99 a month; Pro Annual costs $49.99 a year, about $4.17 per month. Both paid plans include unlimited apps, keywords, Explorer searches, and ranking history, along with CSV exports, alerts, hourly manual refreshes, realtime purchase notifications, custom currencies, and scheduled reports. Apple analytics may arrive late or have gaps in historical reports.

Who it suits

Aurora suits indie developers working on Apple App Store apps who want keyword research, competitor tracking, and store analytics in one Mac app. It is for users on macOS 14 or later who can connect App Store Connect; it does not cover Google Play.

What it does well

Tracks keyword positions across storefronts with history and opportunity scores.
Finds related App Store searches for a selected app and storefront.
Highlights competitor changes to rank, rating, and metadata.
Combines App Store Connect measures with purchase and renewal events.
Paid plans include unlimited ranking history and scheduled reports.

What to know first

Requires macOS 14 or later.
Focuses on Apple’s App Store and does not track Google Play.
The free plan is limited to one app and 10 keywords.

Limits

The Free plan supports one app, 10 keywords, one Keyword Explorer run per month, and 30 days of ranking history. Pro plans remove those stated app, keyword, search, and history limits.

Plans

Plan	Billed and limits	Price
Free	No time limit · 1 app · 10 keywords · 1 Keyword Explorer run/month · 30 days ranking history	Free
Pro Annual	per year · about $4.17/month · Unlimited apps and tracked keywords · unlimited Explorer searches · hourly manual refreshes · unlimited ranking history · CSV exports · alerts · realtime purchase notifications · custom currencies and scheduled reports	$49.99 a year
Pro Monthly	per month · Unlimited apps and tracked keywords · unlimited Explorer searches · hourly manual refreshes · unlimited ranking history · CSV exports · alerts · realtime purchase notifications · custom currencies and scheduled reports	$5.99 a month

As aurora-aso.app lists them, read 8 Oct 2026. The maker's own page has the final word.

Getting started

Visit the Aurora ASO website.
Use a Mac running macOS 14 or later.
Choose the Free plan or a Pro plan.
Connect App Store Connect to view store analytics and receive event notifications.
Use Keyword Explorer or add keywords for tracking.

Verdict

Choose Aurora ASO if you work on Apple App Store apps on a recent Mac and want keyword research, competitor monitoring, and App Store Connect analytics together. Look elsewhere if you need Google Play coverage or use a platform other than macOS.

Questions

How much does Aurora ASO cost?

The Free plan costs nothing. Pro Monthly costs $5.99 a month, and Pro Annual costs $49.99 a year, about $4.17 per month.

What does the free plan include?

It allows one app, 10 keywords, one Keyword Explorer run per month, and 30 days of ranking history.

Which platforms does Aurora support?

Aurora is a native macOS app and requires macOS 14 or later. It focuses on Apple’s App Store and does not track Google Play.

What does Aurora connect to?

It connects to App Store Connect and receives purchase, renewal, and cancellation events through App Store Server Notifications.

Who makes Aurora ASO?

Aurora is created by independent app developer Michael Willer.

What do the Pro plans add?

Both Pro plans include unlimited apps, tracked keywords, Explorer searches, and ranking history, plus hourly manual refreshes, CSV exports, alerts, realtime purchase notifications, custom currencies, and scheduled reports.

Facts from Aurora ASO's own pages

Analytics: With App Store Connect, Aurora displays downloads, impressions, product page views, conversion, active devices, sessions, sales, proceeds, subscriptions, retention, and refunds. · aurora-aso.app, 8 Oct 2026
Competitor monitoring: Competitor Watch tracks competitors from a keyword’s top 20 and surfaces rank, rating, and metadata changes. · aurora-aso.app, 8 Oct 2026
Data handling: Aurora says its primary working data is kept on the Mac; realtime event notifications pass through an Aurora relay on Cloudflare infrastructure. · aurora-aso.app, 8 Oct 2026
Data limitations: Apple may delay or omit analytics data, and historical reports can contain gaps; Aurora says it labels historical data and does not invent missing values. · aurora-aso.app, 8 Oct 2026
Developer: Aurora is created by independent app developer Michael Willer. · aurora-aso.app, 8 Oct 2026
Integrations: Aurora connects to App Store Connect and receives purchase, renewal, and cancellation events through App Store Server Notifications. · aurora-aso.app, 8 Oct 2026
Keyword discovery: Keyword Explorer examines related App Store searches and scores results for the selected app and storefront. · aurora-aso.app, 8 Oct 2026
Keyword tracking: It tracks keyword positions across storefronts and provides ranking history, demand, competition, and opportunity scoring. · aurora-aso.app, 8 Oct 2026
Platform and audience: Aurora is a native macOS app aimed at indie developers; the site specifies macOS 14 or later. · aurora-aso.app, 8 Oct 2026
Platform limitation: Aurora focuses on Apple’s App Store and does not track Google Play. · aurora-aso.app, 8 Oct 2026
Privacy: Aurora says it does not sell personal information and shares it only with providers needed for selected features, such as Apple and Cloudflare, or as required by law. · aurora-aso.app, 8 Oct 2026
Purpose: Aurora is a native Mac ASO tool for tracking rankings, finding keyword opportunities, watching competitors, and connecting App Store performance with revenue. · aurora-aso.app, 8 Oct 2026
Security: App Store Connect credentials are stored in macOS Keychain, and the privacy policy says Aurora uses encrypted HTTPS connections. · aurora-aso.app, 8 Oct 2026
Support: Support is offered by email for bugs, setup questions, and account help; users are asked to include their macOS version, Aurora version, and the feature involved. · aurora-aso.app, 8 Oct 2026

Where Aurora ASO stands on Freedom251

App Store Optimization Software#19 of 29