No. 6 of 29 ·App Store Optimization Software

KWRDS

Mac · iPhone · paid plans from €12/mo

Freedom report

Two barsScore 6.4

Free tierA free tier is on its own pricing page
Open codeNo open-source code on record
Runs widely2 of 6 device platforms
DocumentedPlans, terms and facts published

KWRDS is ranked #6 of 29 in app store optimization software on Freedom251. It runs on iOS, macOS. There is a free plan. Paid plans start at €12/mo.

KWRDS plans and pricing

All plans

Free Free 10 tracked ranking keywords · 1 app · 1 country/storefront per app · 2 competitors per app · limited keyword research and networks · unlimited metadata editor and cross-localization kwrds.app · 3 Oct 2026

Pro €12/mo Indicative price — not final. 200 tracked ranking keywords · 5 apps · all countries/storefronts per app · 10 competitors per app · full keyword research and networks · unlimited metadata editor and cross-localization kwrds.app · 3 Oct 2026

Studio €44/mo Indicative price — not final. 1,000 tracked ranking keywords · unlimited apps · all countries/storefronts per app · unlimited competitors per app · full keyword research and networks · unlimited metadata editor and cross-localization kwrds.app · 3 Oct 2026

Compared on app store optimization software

Free plan: Yes
Marketplace coverage: ios
Keyword tracking: Yes
Competitor tracking: Yes
Listing localization: Yes
Tracked app limit: 5 apps

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The record

Product: KWRDS is a native Apple app for App Store Optimization that combines keyword tracking, research, competitor analysis and metadata planning.
Audience: The product is described for indie developers, app publishers, ASO managers and agencies managing one app or a portfolio across countries and storefronts.
Keyword research: Keyword networks expand a seed term into related keywords, combinations and extensions based on autocomplete queries; the site says suggestions do not guarantee search volume or ranking.
Competitor analysis: Users label competitors as direct or similar and compare shared keywords, thematic overlap and opportunities.
Metadata editor: The editor drafts app name, subtitle and keyword field with live Apple character limits, and users apply the final text themselves in App Store Connect.
Cross-localization: KWRDS shows which keywords are covered by other indexed localizations in a storefront and which remain unused.
Integration: The site says KWRDS is for the Apple App Store and describes manually entering prepared metadata in App Store Connect.
Limits: Plan limits apply to actively tracked ranking keywords; metadata keywords are unlimited on every plan.
Platforms: The site lists iPhone, iPad and Mac as supported devices and says the app is downloaded from the Apple App Store.
Privacy: The website privacy policy says it uses no tracking cookies, web analytics or advertising tracking by default; app privacy details are referred to the App Store product page.
Support: KWRDS offers email support at [email protected] and asks users to include the app, storefront, steps tried and device for technical questions.
Maker details: The imprint lists Germany but leaves the provider and responsible-party names and street details as TODO fields.
Price from: €12/mo

Where it ranks on Freedom251

Best App Store Optimization Software in 2026#6 of 29

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Sources

kwrds.app· checked 3 Oct 2026
kwrds.app/features/keyword-research/· checked 3 Oct 2026
kwrds.app/features/competitor-analysis/· checked 3 Oct 2026
kwrds.app/pricing/· checked 3 Oct 2026
kwrds.app/privacy/· checked 3 Oct 2026
kwrds.app/contact/· checked 3 Oct 2026
kwrds.app/legal/· checked 3 Oct 2026