Freedom251 › App Store Optimization Software
KWRDS
What KWRDS is
KWRDS is a native Apple app for App Store Optimization, combining keyword tracking, research, competitor analysis, and metadata planning. Users can refresh tracked keyword rankings and see position changes across countries and storefronts. Keyword networks expand a seed term into related suggestions using autocomplete queries, but the site cautions that suggestions do not guarantee search volume or ranking. Competitor tools compare shared keywords, thematic overlap, and opportunities for competitors marked direct or similar. The metadata editor drafts an app name, subtitle, and keyword field against live Apple character limits; users must enter the final text in App Store Connect themselves. KWRDS also indicates which keywords are covered by other indexed localizations in a storefront and which are unused. The free plan includes 10 tracked ranking keywords for one app in one country or storefront. Pro is listed at €12 a month and Studio at €44 a month; both prices are marked indicative, not final. Tracked keyword limits apply, while metadata keywords and cross-localization are unlimited on every plan.
Who it suits
KWRDS suits indie developers, publishers, ASO managers, and agencies working on one app or a portfolio across countries and storefronts. It is for Apple App Store work, with final metadata entered manually in App Store Connect.
What it does well
- Tracks keyword positions across countries and storefronts.
- Compares competitors on shared keywords and thematic overlap.
- Metadata editor shows live Apple character limits.
- Metadata keywords and cross-localization are unlimited on every plan.
What to know first
- Free plan tracks 10 ranking keywords for one app.
- Pro and Studio prices are marked indicative, not final.
- Prepared metadata must be entered manually in App Store Connect.
- Suggestions do not guarantee search volume or ranking.
Limits
The free plan includes 10 tracked ranking keywords, one app, one country or storefront per app and two competitors per app, with limited keyword research and networks. Pro allows 200 tracked keywords and five apps; Studio allows 1,000 tracked keywords and unlimited apps. Metadata editing and cross-localization are unlimited on every plan.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Free | 10 tracked ranking keywords · 1 app · 1 country/storefront per app · 2 competitors per app · limited keyword research and networks · unlimited metadata editor and cross-localization | Free |
| Pro | Indicative price — not final. · 200 tracked ranking keywords · 5 apps · all countries/storefronts per app · 10 competitors per app · full keyword research and networks · unlimited metadata editor and cross-localization | €12 a month |
| Studio | Indicative price — not final. · 1,000 tracked ranking keywords · unlimited apps · all countries/storefronts per app · unlimited competitors per app · full keyword research and networks · unlimited metadata editor and cross-localization | €44 a month |
As kwrds.app lists them, read 3 Oct 2026. The maker's own page has the final word.
Getting started
- Visit https://kwrds.app/.
- Choose the Free, Pro or Studio plan based on the app, storefront and keyword limits you need.
- Use KWRDS on iOS or macOS to research and track Apple App Store keywords.
- Draft the app name, subtitle and keyword field in the metadata editor.
- Apply the finished metadata yourself in App Store Connect.
Verdict
KWRDS combines keyword research and tracking with competitor and metadata tools for the Apple App Store. Check plan limits and treat the listed paid prices as indicative rather than final.
Questions
What platforms does KWRDS support?
KWRDS is available on iOS and macOS.
Does KWRDS have a free plan?
Yes. The Free plan costs nothing and includes one app, one country or storefront, 10 tracked ranking keywords and two competitors.
How much do the paid plans cost?
Pro is listed at €12 a month and Studio at €44 a month. Both prices are marked indicative rather than final.
Does KWRDS send metadata to App Store Connect?
The editor drafts the app name, subtitle and keyword field. Users apply the final text themselves in App Store Connect.
Can KWRDS track competitors and localizations?
Yes. Competitor analysis compares shared keywords, thematic overlap and opportunities. Cross-localization shows terms covered by other indexed localizations and those still unused.
What is limited across plans?
The number of actively tracked ranking keywords is limited by plan. Metadata keywords and cross-localization are unlimited on every plan.
Facts from KWRDS's own pages
- Audience
- The product is described for indie developers, app publishers, ASO managers and agencies managing one app or a portfolio across countries and storefronts. · kwrds.app, 3 Oct 2026
- Competitor analysis
- Users label competitors as direct or similar and compare shared keywords, thematic overlap and opportunities. · kwrds.app, 3 Oct 2026
- Cross-localization
- KWRDS shows which keywords are covered by other indexed localizations in a storefront and which remain unused. · kwrds.app, 3 Oct 2026
- Integration
- The site says KWRDS is for the Apple App Store and describes manually entering prepared metadata in App Store Connect. · kwrds.app, 3 Oct 2026
- Keyword research
- Keyword networks expand a seed term into related keywords, combinations and extensions based on autocomplete queries; the site says suggestions do not guarantee search volume or ranking. · kwrds.app, 3 Oct 2026
- Keyword tracking
- Users refresh rankings for tracked keywords inside KWRDS and review position changes across countries and storefronts. · kwrds.app, 3 Oct 2026
- Limits
- Plan limits apply to actively tracked ranking keywords; metadata keywords are unlimited on every plan. · kwrds.app, 3 Oct 2026
- Maker details
- The imprint lists Germany but leaves the provider and responsible-party names and street details as TODO fields. · kwrds.app, 3 Oct 2026
- Metadata editor
- The editor drafts app name, subtitle and keyword field with live Apple character limits, and users apply the final text themselves in App Store Connect. · kwrds.app, 3 Oct 2026
- Platforms
- The site lists iPhone, iPad and Mac as supported devices and says the app is downloaded from the Apple App Store. · kwrds.app, 3 Oct 2026
- Privacy
- The website privacy policy says it uses no tracking cookies, web analytics or advertising tracking by default; app privacy details are referred to the App Store product page. · kwrds.app, 3 Oct 2026
- Product
- KWRDS is a native Apple app for App Store Optimization that combines keyword tracking, research, competitor analysis and metadata planning. · kwrds.app, 3 Oct 2026
- Support
- KWRDS offers email support at [email protected] and asks users to include the app, storefront, steps tried and device for technical questions. · kwrds.app, 3 Oct 2026
Where KWRDS stands on Freedom251
- App Store Optimization Software#18 of 29