Side by side
ASO Lucid vs KWRDS
Both stand on app store optimization software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Free plan Web
ASO Lucid offers keyword discovery, competitor research, and metadata drafting for App Store listings, with a free early-access plan. Treat its scores as prioritization estimates, and note that several listed reporting and advertising features are not yet available.
Visit ASO Lucid Free plan iPhoneMac
KWRDS combines keyword research and tracking with competitor and metadata tools for the Apple App Store. Check plan limits and treat the listed paid prices as indicative rather than final.
Visit KWRDSThe facts
| ASO Lucid | KWRDS | |
|---|---|---|
| Free plan | Yes | Yes |
| Open source | Not published | Not published |
| Runs on | Web | iPhone, Mac |
| Lowest paid plan | Pro (coming soon): $29 a month | Pro: €12 a month |
| Plans published | 3 | 3 |
| Maker | Not published | Not published |
| Website | asolucid.com | kwrds.app |
| On app store optimization software | #14 of 29 | #18 of 29 |
ASO Lucid: what it does well
- Free early-access plan includes unlimited app audits.
- Finds similar apps and competitor keywords.
- Metadata drafts follow Apple's character limits.
- CSV export is available.
- Privacy policy says collected data is not sold.
What to know first
- Search Ads CSV import is a future feature.
- PDF reports are listed as coming soon.
- Broader localization workflows are planned for later.
- Traffic and difficulty scores are directional estimates.
KWRDS: what it does well
- Tracks keyword positions across countries and storefronts.
- Compares competitors on shared keywords and thematic overlap.
- Metadata editor shows live Apple character limits.
- Metadata keywords and cross-localization are unlimited on every plan.
What to know first
- Free plan tracks 10 ranking keywords for one app.
- Pro and Studio prices are marked indicative, not final.
- Prepared metadata must be entered manually in App Store Connect.
- Suggestions do not guarantee search volume or ranking.
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