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Best Competitor SEO Tools in 2026

If you’re researching other sites’ search performance, competitor SEO tools offer ways to examine domains, pages, backlinks, and gaps in content or keywords. Compared on API access, backlink analysis, competitor domains and pages tracked, content and keyword gap analysis, historical data, free-plan availability, and paid-from pricing, these entries let you weigh research coverage against cost. Consider which data you need and whether you’ll use it through an API or rely on historical context. Ahrefs, Rankora, and Semrush are among the names to compare as you decide which capabilities suit your search research.

  1. 1

    Ahrefs

    by Ahrefs
    Free plan APIWeb

    Ahrefs covers core SEO research and auditing alongside APIs and content tools.

    7.4 Free plan · paid from $29/mo Visit site
  2. 2

    ContentSERP

    Free plan APIWeb

    ContentSERP brings search analysis, writing, and YouTube tools together in a credit-based service. The free tier provides a small credit allowance, while one-time paid plans start at ₹999.

    7.3 Free plan · paid from ₹999 Visit site
  3. 3

    Mangools

    by Mangools
    Free plan APIExtensionWeb
    7.3 Free plan · 10-day trial Visit site
  4. 4

    Built For SEO

    Free plan Web

    Built For SEO combines rank and local search tracking with research tools and Google data. The free plan is restricted to one project and Google integrations; broader tools require a paid plan.

    7.2 Free plan · paid from $12.49/mo (annual) · 14-day trial Visit site
  5. 5

    FlexQueries

    Free plan APIWeb

    FlexQueries brings several SEO research workflows together under usage-based billing, without a monthly subscription or per-seat charge.

    7.2 Visit site
  6. 6

    Linkody

    Free plan APIWeb

    Linkody combines recurring backlink monitoring, competitor research, reporting, and agency-oriented account features.

    7.2 Free plan · paid from $14.90/mo · 30-day trial Visit site
  7. 7

    Moz Pro

    Free plan ExtensionWeb

    Moz Pro brings several SEO research and monitoring tools into one suite, including AI search visibility tracking.

    7.1 Free plan · paid from $20/mo Visit site
  8. 8

    SEO PowerSuite

    by SEO PowerSuite
    Free plan APILinuxMac+1

    SEO PowerSuite covers several SEO research and tracking tasks, with a free tier and three annual paid plans.

    7.1 Free plan · paid from $349/yr Visit site
  9. 9

    Majestic

    by Majestic
    Free plan API

    Consider Majestic if you need several kinds of SEO research in one service, with a free plan available or a named plan sized to your listed usage needs.

    7.0 Free plan Visit site
  10. 10

    MarketMuse

    by MarketMuse
    Free plan Web

    MarketMuse combines content inventory analysis, competitive research, metrics, briefs, and AI-assisted writing support.

    7.0 Free plan · pricing on request Visit site
  11. 11

    Raven Tools

    by Raven Tools
    Free plan APIWeb

    Raven Tools combines a broad set of SEO tasks with configurable marketing reports and white-label options.

    6.9 Free plan · paid from $39/mo (annual) · 7-day trial Visit site
  12. 12

    Rankora

    Free plan Web

    Rankora brings keyword, backlink, audit and AI visibility tools together in one web platform. Its free plan has defined audit and keyword limits, while paid plans start at $29 a month.

    6.8 Free plan · paid from $29/mo Visit site
  13. 13

    Topvisor

    Free plan APIExtensionWeb

    Topvisor combines broad rank tracking with scheduled email reports, competitor tracking, sharing, and data connections.

    6.8 Free plan · paid from $29/mo Visit site
  14. 14

    WooRank

    Free plan APIExtensionWeb

    Choose WooRank if you want SEO analysis alongside agency reporting and lead-generation tools, with a free plan and trial to explore.

    6.8 Free plan · 3-day trial Visit site
  15. 15

    RankThrottle

    Free plan APIWeb

    Choose RankThrottle if you want content gap analysis, keyword research, daily rank tracking, and competitor SEO analysis in one cloud service.

    6.7 From $89/mo (annual) · 3-day trial Visit site
  16. 16

    Semrush

    by Semrush
    Free plan API
    6.7 Free plan · 7-day trial Visit site
  17. 17

    Seobility

    by Seobility
    Free plan API

    Consider Seobility if you want several core SEO research and monitoring functions with plan capacities that span one to 20 website projects.

    6.7 Free plan · 14-day trial Visit site
  18. 18

    SpyFu

    by SpyFu
    Free plan APIWeb

    SpyFu brings SEO and paid-search research together with reporting, integrations and historical data. Check the billing term and Pro + AI introductory pricing when choosing a plan.

    6.7 Free plan · paid from $29/mo (annual) Visit site
  19. 19

    Serpstat

    by Serpstat
    Free plan API

    Serpstat combines several SEO research and monitoring tools with API access. The plan limits vary substantially, so compare searches, checks, audit pages, exports, and team seats against your needs.

    6.6 Free plan · paid from $50/mo · 7-day trial Visit site
  20. 20

    Ubersuggest

    by Ubersuggest
    Free plan Web

    Ubersuggest combines several SEO research tasks in a web product with a free plan and tiered monthly options. Compare each plan’s project, crawl, and keyword allowances before choosing.

    6.5 Free plan · paid from $29/mo · 7-day trial Visit site
  21. 21

    Wranker

    Free plan Web

    Wranker combines SEO audits and tracking with content workflows, AI visibility features, and reporting.

    6.5 Free plan · paid from $149/mo · 14-day trial Visit site
  22. 22

    AccuRanker

    by AccuRanker
    Free trial APIWeb

    AccuRanker provides research and rank-monitoring functions across three listed plans. Choose based on required tagging, reporting features, and keyword or user scale.

    6.3 From $224/mo · 14-day trial Visit site
  23. 23

    cognitiveSEO

    Free trial APIWeb

    cognitiveSEO covers backlink research alongside broader SEO audits, content, and ranking tools. Review each plan’s limits carefully, especially if API access or larger campaigns are required.

    6.2 From $89/user/mo (annual) · 7-day trial Visit site
  24. 24

    Conductor

    Free trial APIWeb

    Conductor brings AI search visibility, content workflows, and technical monitoring into an enterprise-oriented platform.

    6.2 Pricing on request · 21-day trial Visit site
  25. 25

    Dragon Metrics

    Free trial APIWeb

    Dragon Metrics brings ranking, technical audit, reporting, and integration features into one SEO platform. Consider its paid entry plan and trial credit limits when assessing fit.

    6.1 From $99/mo · 30-day trial Visit site

#1Places #1, #2, #3, #4, #5 on this list can be bought by the makers of the software on it. See the price

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