Built For SEO is a web-based SEO platform for agencies, consultants and in-house teams. It combines Google data, DataForSEO tools and AI insights for research and monitoring. Daily rank tracking follows desktop and mobile results across more than 190 countries, with historical ranking trends. Its Map Grid displays local rankings across geographic areas, and OAuth connections bring in data from Google Search Console, Google Analytics 4 and Google Business Profile. Other tools cover keyword and competitor research, on-page audits, citation discovery, reputation management and backlink analysis. The AI assistant uses project context such as Search Console performance, rankings, local visibility and traffic trends. The free Starter plan includes one project and Google integrations; rank tracking, keyword research, local SEO tools, AI and reporting are paid features. Paid plans start at $12.49/mo when billed annually and include a 14-day free trial, which requires a payment method through Stripe. DataForSEO requires a user-provided API key and is billed directly by that provider. The product is in Early Access.
Who it is for
It suits SEO agencies, consultants and in-house teams that want keyword, ranking and local search tools alongside Google integrations. Users planning DataForSEO work should be ready to provide their own API key and pay that provider directly.
What is good
- Daily desktop and mobile tracking across 190+ countries.
- Map Grid displays local rankings by area.
- Connects Search Console, Analytics 4 and Business Profile.
- AI assistant uses project performance context.
- Free Starter plan includes one project and Google integrations.
What to know first
- Free Starter excludes rank tracking and keyword research.
- DataForSEO requires a separate API key and direct payment.
- The 14-day trial requires a payment method.
- The product is in Early Access.
Verdict
Built For SEO combines rank and local search tracking with research tools and Google data. The free plan is restricted to one project and Google integrations; broader tools require a paid plan.
Built For SEO plans and pricing
All plansCompared on competitor SEO tools
- Free plan
- Yes
- Paid from
- $12.49/mo
- Keyword gap analysis
- Yes
- Backlink analysis
- Yes
- Content gap analysis
- Yes
- Historical data
- limited
