Side by side
Ahrefs vs Built For SEO
Both stand on competitor seo tools. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Free plan APIWeb
Ahrefs covers core SEO research and auditing alongside APIs and content tools. Compare project, tracked-keyword, crawl-credit, and user allowances against the intended plan; no trial or refund policy is stated in the supplied information.
Visit Ahrefs Free plan Web
Built For SEO combines rank and local search tracking with research tools and Google data. The free plan is restricted to one project and Google integrations; broader tools require a paid plan.
Visit Built For SEOThe facts
| Ahrefs | Built For SEO | |
|---|---|---|
| Free plan | Yes | Yes |
| Open source | Not published | Not published |
| Runs on | API, Web | Web |
| Lowest paid plan | Starter: $29 a month | Essentials: $12.49 a month |
| Plans published | 10 | 4 |
| Maker | Ahrefs | Not published |
| Website | ahrefs.com | builtforseo.com |
| On competitor seo tools | #1 of 50 | #4 of 50 |
Ahrefs: what it does well
- Covers keyword, competitor, backlink, and rank research.
- Free plan includes site data and fixes.
- Content Explorer finds web mentions and link prospects.
- Annual payment saves up to 17%.
- Enterprise includes access management and audit logs.
What to know first
- Free plan limits Site Explorer and Site Audit access.
- Lite includes one user; additional users cost extra.
- Enterprise requires an annual commitment.
Built For SEO: what it does well
- Daily desktop and mobile tracking across 190+ countries.
- Map Grid displays local rankings by area.
- Connects Search Console, Analytics 4 and Business Profile.
- AI assistant uses project performance context.
- Free Starter plan includes one project and Google integrations.
What to know first
- Free Starter excludes rank tracking and keyword research.
- DataForSEO requires a separate API key and direct payment.
- The 14-day trial requires a payment method.
- The product is in Early Access.
Alternatives to Ahrefs Alternatives to Built For SEO The whole list