SpyFu
by SpyFu
What SpyFu is
SpyFu is a web and API service for researching SEO, paid search and competitors. Its listed tools include keyword research, rank tracking, site audits and backlink analysis, with Google Ads competitor keyword downloads described as having no download limits. SpyFu says its live SEO and PPC intelligence refreshes every 15 seconds and that it provides more than 18 years of historical data. Reporting options include white-labeled and automated reports, PDFs and exports. The service lists ChatGPT and Google Search Console integrations, as well as ChatGPT integration, SpyFu GPT and API access. The site invites users to try SpyFu free, but does not state free-tier limits. Basic costs $39 a month when billed monthly or $29 a month billed annually. Pro + AI is $59 a month for the first month, then $119 a month, or $89 a month billed annually. Team / Agency costs $249 a month billed monthly or $187 a month billed annually. The site lists a 30-day money-back guarantee and says plans have no contracts.
Who it suits
SpyFu suits marketers, SEO teams and agencies researching keywords, competitors, rankings and backlinks. Its Team / Agency plan includes five users, with additional users available for 30.00 USD each.
What it does well
- Includes keyword, competitor and backlink research.
- Live SEO and PPC intelligence refreshes every 15 seconds.
- Provides more than 18 years of historical data.
- Offers white-labeled reports, PDFs and exports.
- Lists a 30-day money-back guarantee.
What to know first
- Basic monthly billing costs $39 a month.
- Pro + AI monthly pricing rises to 119.00 USD after the first month.
- No free-tier limits are stated.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Basic | billed monthly · 10k row search results · 10k row data exports · 1 live site tracking project · 5k weekly tracked keyword rankings · 10 automated reports · 1 user | $39 a month |
| Pro + AI | The page shows $59 for the first month and $119/month thereafter; the introductory price is excluded. · Unlimited search results · Unlimited data exports · 10 live site tracking projects · 15k weekly tracked keyword rankings · 100 automated reports · 1 user included | $119 a month |
| Team / Agency | billed monthly · Unlimited search results · Unlimited data exports · Unlimited live site tracking projects · 50k weekly tracked keyword rankings · Unlimited automated reports · 5 users included | $249 a month |
| Team / Agency Annual Plan | billed annually at $187/month | $187 a month |
| Team / Agency Monthly Plan | billed monthly | $249 a month |
| Basic Annual Plan | billed annually at $29/month | $29 a month |
| Basic Monthly Plan | billed monthly | $39 a month |
| Pro + AI Monthly Plan | $59 for the first month, then $119/month | $59 a month |
The first 8 of 9 plans, as spyfu.com lists them, read 20 Sept 2026. The maker's own page has the final word. Every plan
Verdict
SpyFu brings SEO and paid-search research together with reporting, integrations and historical data. Check the billing term and Pro + AI introductory pricing when choosing a plan.
Facts from SpyFu's own pages
- Annual Savings
- Annual plans offer three months free and 25% savings. · spyfu.com, 28 Sept 2026
- API Access
- The API provides documented endpoints for stack customization and automated exports. · spyfu.com, 28 Sept 2026
- Backlink analysis
- Yes · spyfu.com, 20 Sept 2026
- Cancellation Policy
- Customers can cancel anytime by email, live chat, phone, MyAccount, Facebook, or Twitter. · spyfu.com, 28 Sept 2026
- Company Identity
- The company is SpyFu, Inc., founded or operating for more than 18 years according to its historical data claim. · spyfu.com, 28 Sept 2026
- Competitor research
- Yes · spyfu.com, 20 Sept 2026
- Contract Terms
- Plans have no contracts and no cancellation hoops or fine print. · spyfu.com, 28 Sept 2026
- Data Coverage
- SpyFu indexes over 7.2 trillion search results across 152 million websites. · spyfu.com, 28 Sept 2026
- Data Freshness
- Live SEO and PPC intelligence is refreshed every 15 seconds. · spyfu.com, 28 Sept 2026
- Founded
- 2006 · spyfu.com, 23 Sept 2026
- Free Access
- The site invites users to try SpyFu free, but no free-tier limits are stated. · spyfu.com, 28 Sept 2026
- Free plan
- Yes · spyfu.com, 20 Sept 2026
- Historical Data
- SpyFu provides more than 18 years of historical data. · spyfu.com, 28 Sept 2026
- Available Integrations
- Plans list ChatGPT and Google Search Console integrations. · spyfu.com, 28 Sept 2026
- Keyword Downloads
- Google Ads competitor keyword downloads have no download limits. · spyfu.com, 28 Sept 2026
- Keyword research
- Yes · spyfu.com, 20 Sept 2026
- Starting Price
- Membership starts at $33 per month. · spyfu.com, 28 Sept 2026
- Platforms And Apps
- SpyFu offers a web service, ChatGPT integration, SpyFu GPT, and an API. · spyfu.com, 28 Sept 2026
- Rank tracking
- Yes · spyfu.com, 20 Sept 2026
- Refund Policy
- SpyFu offers a 30-day, no-questions-asked money-back guarantee. · spyfu.com, 28 Sept 2026
- Reporting And Sharing
- SpyFu supports white-labeled reporting, automated reports, PDFs, and exports. · spyfu.com, 28 Sept 2026
- Site Audit
- The AI-powered site audit scans for over 100 technical and on-page issues. · spyfu.com, 28 Sept 2026
- Paid from
- 29 · spyfu.com, 20 Sept 2026
- Support Options
- Cancellation and contact support are available through email, live chat, and phone. · spyfu.com, 28 Sept 2026
Where SpyFu stands on Freedom251
- SEO tools#11 of 245
- Paid Search Intelligence Software#3 of 10
- SEO Analytics Software#11 of 35
- Search Engine Optimization Software#11 of 31
- Competitor SEO Tools#18 of 50
- AI SEO Software#12 of 33
- PPC Software#6 of 16
- SEO APIs#10 of 26
- Backlink Analysis Tools#16 of 29