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Best PPC Software in 2026

PPC software helps plan keywords, manage paid ad accounts, automate bids, track conversions and export reports. Depending on the product, you can use it in a browser, through an API, on iOS or Android devices, or as an extension.

  1. 1

    Helium 10

    Free plan AndroidExtensioniPhone+1

    Helium 10 covers marketplace reporting and seller workflows, with plan allowances that scale from limited free access to enterprise volumes.

    7.5 Free plan · paid from $99/mo (annual) Visit site
  2. 2

    GetChannel

    Free plan APIWeb

    GetChannel combines cross-channel campaign controls, reporting, workflows, and integrations in one dashboard.

    7.3 Free plan Visit site
  3. 3

    Google Keyword Planner

    Free plan APIWeb

    Choose Google Keyword Planner if you need keyword ideas and Search campaign estimates in a free tool. It can also forecast outcomes from planned spend.

    7.2 Free plan Visit site
  4. 4

    Reddit

    by Reddit
    Free plan WebiPhoneAndroid

    Reddit is suited to people seeking community spaces with web and mobile access, private areas, events, and moderation tools.

    7.1 Free plan Visit site
  5. 5

    SellerApp

    Free plan APIExtensionWeb
    7.0 Free plan · paid from $99/mo · 7-day trial Visit site
  6. 6

    SpyFu

    by SpyFu
    Free plan APIWeb

    SpyFu brings SEO and paid-search research together with reporting, integrations and historical data. Check the billing term and Pro + AI introductory pricing when choosing a plan.

    6.7 Free plan · paid from $29/mo (annual) Visit site
  7. 7

    WordStream Free Keyword Tool

    Free plan Web

    WordStream Free Keyword Tool offers free, repeatable keyword research with search and competitor URL inputs. The first 25 results are immediate; getting the full CSV requires an email address.

    6.5 Free plan Visit site
  8. 8

    Microsoft Advertising

    Free plan Web
    5.9 Free plan Visit site
  9. 9

    Teikametrics

    Free plan Web

    Choose Teikametrics if you sell through its supported storefronts and want attribution, profitability reporting, and product margin tracking in a web platform.

    5.9 Free plan · paid from $149/mo (annual) Visit site
  10. 10

    ReportGarden

    Free trial APIWeb

    ReportGarden focuses on multi-source marketing reports, dashboards, automation, and branded client delivery. Its paid plans and client limits should be weighed against the reporting scope you need.

    5.8 From $75/mo · 14-day trial Visit site
  11. 11

    Snapchat Ads

    Paid AndroidAPIiPhone+1

    Choose Snapchat Ads if you need Snapchat-specific ad formats, audience targeting and flexible campaign spend controls.

    5.5 Visit site
  12. 12

    Perpetua

    by Perpetua
    Paid Web

    Perpetua combines campaign automation, Amazon advertising controls, and cross-channel reporting in a web service.

    5.3 From $695/mo Visit site
  13. 13

    Adalysis

    Paid Web
    4.7 14-day trial Visit site
  14. 14

    Apple Search Ads

    Paid Web
    4.5 Visit site
  15. 15

    Skai

    Paid Web

    Skai combines cross-network campaign management with automation, creative testing, and detailed reporting.

    4.5 Visit site
  16. 16

    Quartile

    Paid Web
    4.4 Pricing on request Visit site

#1Places #1, #2, #3, #4, #5 on this list can be bought by the makers of the software on it. See the price

If you are choosing on a budget, compare free plans, trial periods and the paid starting price. Review the ad channels, keyword research, reports, managed-account options and conversion tracking; where code access is important, read the licence terms.

Questions

Are free plans available for PPC tools?

Plans vary. This category contains free, freemium and paid options, so review each product's plan terms before choosing.

Which PPC tools offer a free trial?

Adalysis and ReportGarden show 14-day trials, while SellerApp shows a 7-day trial.

What paid starting prices are listed?

Helium 10 and SellerApp show plans beginning at $99 per month. ReportGarden begins at $75 per month. Quartile lists pricing on request.

Which platforms support PPC software?

Products in this category support combinations of web, API, iOS, Android and extension access. Check the platform support for the product you are considering.

Which features should I compare?

Review free-plan terms, the paid starting price, ad channels, bid automation, keyword research, report exports, managed ad accounts and conversion tracking.

Does a free plan provide source code?

A free plan and source-code access are separate terms. If code access matters, review the product's licence before choosing.

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