WordStream Free Keyword Tool

What WordStream Free Keyword Tool is

WordStream Free Keyword Tool finds keyword ideas and performance data for SEO, AI search, and paid advertising. Search with a keyword or website URL, then narrow results by industry and location. The tool returns search volume, competition data, and a top page bid range. Entering a competitor’s homepage URL can reveal terms that competitor could consider bidding on or covering in content. Searches are unlimited, and the first 25 keywords with their analytics appear on the site. To download the full keyword list as a CSV, provide an email address; the file can be uploaded directly into Google Ads. WordStream says keyword and search-volume data comes through the Google keyword research API. The web-based tool is free, with no free trial listed. It is presented for businesses and marketers planning organic content, AI search, or paid campaigns. The page also links to an option to speak with a marketing expert. WordStream is identified as part of the USA TODAY Network and as WordStream by LocaliQ.

Who it suits

The tool suits businesses and marketers researching terms for organic content, AI search, or paid campaigns. Competitor URL searches may help those examining another business’s potential keyword opportunities.

Limits

The free plan permits unlimited searches but displays only the first 25 keywords and associated analytics on the site. An email address is required to download the complete keyword list as a CSV.

Getting started

1. Open the WordStream Free Keyword Tool website
2. Enter a keyword or website URL
3. Refine the search by industry and location
4. Review the first 25 keywords and their analytics
5. Provide an email address to download the complete CSV
6. Upload the CSV directly into Google Ads if needed

Verdict

WordStream Free Keyword Tool offers free, repeatable keyword research with search and competitor URL inputs. The first 25 results are immediate; getting the full CSV requires an email address.