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Best SEO Tools in 2026

SEO tools support work such as keyword discovery, site reviews, competitor research, and monitoring search positions. Compared on keyword research, site audit, rank tracking, backlink analysis, and competitor research, the entries can be considered against the tasks you need to cover. Tracked keywords and API access are also listed, as are free-plan availability and paid-from pricing. Ahrefs, Screaming Frog SEO Spider, and Semrush are among the options to compare. Consider which SEO activities matter for your work, then weigh the relevant features and access details across these tools.

  1. 1

    Rank Math SEO

    Free plan Open source APISelf-hostedWeb

    Choose Rank Math if you want WordPress SEO controls, performance tracking, and structured data in the admin area.

    9.1 Free plan Visit site
  2. 2

    Yoast SEO

    by Yoast SEO
    Free plan Open source APISelf-hostedWeb

    Yoast SEO combines core SEO and readability tools with sitemap, structured data, and indexing features. Premium costs $118.80 a year for one website or domain.

    9.1 Free plan · paid from $118.80/yr Visit site
  3. 3

    DefiniteSEO

    by DefiniteSEO
    Free plan Open source AndroidAPIExtension+6

    DefiniteSEO pairs WordPress SEO automation with audit and AI-focused tools.

    9.0 Free plan · paid from $4.99/mo (annual) Visit site
  4. 4

    Screaming Frog SEO Spider

    by Screaming Frog SEO Spider
    Free plan APILinuxMac+2

    SEO Spider offers technical crawling, JavaScript rendering, data extraction, and integrations across Linux, macOS, and Windows.

    7.7 Free plan Visit site
  5. 5

    SEO PowerSuite

    by SEO PowerSuite
    Free plan APILinuxMac+1

    SEO PowerSuite covers several SEO research and tracking tasks, with a free tier and three annual paid plans.

    7.7 Free plan · paid from $349/yr Visit site
  6. 6

    Marketing Miner

    by Marketing Miner
    Free plan AndroidAPIiPhone+1

    Marketing Miner combines keyword research, competitor analysis, rank tracking, and SEO audits with AI visibility tracking.

    7.6 Free plan · paid from €19/mo Visit site
  7. 7

    Mangools

    by Mangools
    Free plan APIExtensionWeb
    7.5 Free plan · 10-day trial Visit site
  8. 8

    Ahrefs

    by Ahrefs
    Free plan APIWeb

    Ahrefs covers core SEO research and auditing alongside APIs and content tools.

    7.4 Free plan · paid from $29/mo Visit site
  9. 9

    Google Search Console

    Free plan APIWeb

    Search Console provides search performance reporting alongside tools for crawling, indexing, and site issue monitoring at no charge.

    7.4 Free plan Visit site
  10. 10

    Bing Webmaster Tools

    Free plan APIWeb

    Bing Webmaster Tools combines search reporting, site checks, and backlink analysis without a listed plan charge.

    7.4 Free plan Visit site
  11. 11

    SpyFu

    by SpyFu
    Free plan APIWeb

    SpyFu brings SEO and paid-search research together with reporting, integrations and historical data. Check the billing term and Pro + AI introductory pricing when choosing a plan.

    7.4 Free plan · paid from $29/mo (annual) Visit site
  12. 12

    Moz Pro

    Free plan ExtensionWeb

    Moz Pro brings several SEO research and monitoring tools into one suite, including AI search visibility tracking.

    7.4 Free plan · paid from $20/mo Visit site
  13. 13

    Frase

    Free plan APIExtensionWeb

    Frase combines content research, optimization, publishing, and monitoring, including visibility across AI search services.

    7.4 From $39/mo (annual) · 7-day trial Visit site
  14. 14

    Screaming Frog SEO Log File Analyser

    by Screaming Frog SEO Log File Analyser
    Free plan LinuxMacWindows

    The analyser focuses on local access-log analysis, with bot verification, crawl reporting and data matching.

    7.4 Free plan · paid from $139/user/yr Visit site
  15. 15

    Semrush

    by Semrush
    Free plan API
    7.3 Free plan · 7-day trial Visit site
  16. 16

    Yandex Webmaster

    Free plan APIWeb

    Choose Yandex Webmaster if you manage a site with its own domain and need Yandex-specific indexing, search analytics, and technical checks at no cost.

    7.3 Free plan Visit site
  17. 17

    Google Keyword Planner

    Free plan APIWeb

    Choose Google Keyword Planner if you need keyword ideas and Search campaign estimates in a free tool. It can also forecast outcomes from planned spend.

    7.3 Free plan Visit site
  18. 18

    Keyword Tool

    Free plan APIWeb

    Keyword Tool offers no-account autocomplete suggestions and broader metrics through paid plans. Keep the modeled estimates and shared daily request pool in mind when selecting a plan.

    7.3 Free plan · paid from $68/mo Visit site
  19. 19

    Raven Tools

    by Raven Tools
    Free plan APIWeb

    Raven Tools combines a broad set of SEO tasks with configurable marketing reports and white-label options.

    7.3 Free plan · paid from $39/mo (annual) · 7-day trial Visit site
  20. 20

    WooRank

    Free plan APIExtensionWeb

    Choose WooRank if you want SEO analysis alongside agency reporting and lead-generation tools, with a free plan and trial to explore.

    7.3 Free plan · 3-day trial Visit site
  21. 21

    Seobility

    by Seobility
    Free plan API

    Consider Seobility if you want several core SEO research and monitoring functions with plan capacities that span one to 20 website projects.

    7.2 Free plan · 14-day trial Visit site
  22. 22

    Serpstat

    by Serpstat
    Free plan API

    Serpstat combines several SEO research and monitoring tools with API access. The plan limits vary substantially, so compare searches, checks, audit pages, exports, and team seats against your needs.

    7.2 Free plan · paid from $50/mo · 7-day trial Visit site
  23. 23

    SEOPress

    by SEOPress
    Free plan API

    SEOPress lists a broad set of SEO capabilities and separates site licenses, keyword tracking, and AI credits into different plans.

    7.2 Free plan · paid from $49/yr Visit site
  24. 24

    Majestic

    by Majestic
    Free plan API

    Consider Majestic if you need several kinds of SEO research in one service, with a free plan available or a named plan sized to your listed usage needs.

    7.2 Free plan Visit site
  25. 25

    Ubersuggest

    by Ubersuggest
    Free plan Web

    Ubersuggest combines several SEO research tasks in a web product with a free plan and tiered monthly options. Compare each plan’s project, crawl, and keyword allowances before choosing.

    7.2 Free plan · paid from $29/mo · 7-day trial Visit site

#1Places #1, #2, #3, #4, #5 on this list can be bought by the makers of the software on it. See the price

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