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Best Social Media Marketing in 2026

These tools support planning, publishing, monitoring and reporting for social activity. This list is for people comparing software by cost, access and workflow needs.

  1. 1

    CoSchedule

    by CoSchedule
    Free plan AndroidExtensioniPhone+1

    CoSchedule combines calendar planning, publishing, and reporting with AI writing assistance and schedule automation. Check profile limits and the separate Twitter/X charge when choosing a plan.

    7.6 Free plan · paid from $29/mo (annual) · 14-day trial Visit site
  2. 2

    Iconosquare

    by Iconosquare
    Free plan AndroidAPIExtension+2

    Iconosquare combines scheduling with analytics and reporting across supported social networks. The free plan has narrow user and profile limits; paid plans start at €15 per month billed yearly.

    7.5 Free plan · paid from €15/mo (annual) · 14-day trial Visit site
  3. 3

    Agorapulse

    by Agorapulse
    Free plan AndroidiPhone

    Agorapulse covers social publishing, inbox management, team coordination, and reporting, with mobile apps and integrations.

    7.4 Free plan · paid from $79/user/mo (annual) · 30-day trial Visit site
  4. 4

    Metricool

    by Metricool
    Free plan AndroidAPIExtension+2

    Metricool combines publishing, analytics, inbox management, and advertising features for a range of social networks.

    7.3 Free plan · paid from $20/mo (annual) Visit site
  5. 5

    Planable

    by Planable
    Free plan AndroidAPIiPhone+1
    7.2 Free plan · paid from $33/mo (annual) Visit site
  6. 6

    Rival IQ

    Free plan AndroidAPIiPhone+1

    Rival IQ combines competitor tracking, private analytics, social listening, and customizable reports.

    7.2 From $239/mo · 14-day trial Visit site
  7. 7

    Publer

    by Publer
    Free plan WebiPhoneAndroid

    Publer covers scheduling across a wide selection of networks, with workflows and analytics alongside a limited Free plan.

    7.1 Free plan · paid from $5/mo Visit site
  8. 8

    Social Champ

    Free plan AndroidExtensioniPhone+1

    Social Champ brings scheduling, inbox monitoring, analytics, and team workflows together across a broad set of platforms.

    7.1 Free plan · paid from $4/mo (annual) · 14-day trial Visit site
  9. 9

    Zoho Social

    by Zoho Social
    Free plan WebiPhoneAndroid

    Zoho Social combines scheduling, monitoring, analytics, and integrations across web and mobile.

    6.8 Free plan · 15-day trial Visit site
  10. 10

    Tailwind

    by Tailwind
    Free plan Web

    Choose Tailwind if you need a web tool for Pinterest, Instagram, and Facebook and its account and post allowances fit your workload.

    6.5 Free plan · paid from $29.99/mo (annual) Visit site
  11. 11

    Later

    Free trial AndroidiPhoneWeb

    Later combines visual scheduling, publishing, and a Link in Bio page across supported social networks. Weigh its basic analytics and lack of inbox and approval workflow against your day-to-day needs.

    6.2 Free plan · paid from $18.75/mo (annual) · 14-day trial Visit site
  12. 12

    Awario

    by Awario
    Free trial Web

    Choose Awario to monitor mentions across social networks and broader online sources, with sentiment analysis and in-app follow-up.

    6.1 From $29/mo (annual) · 7-day trial Visit site
  13. 13

    Loomly

    by Loomly
    Free trial AndroidiPhoneWeb

    Loomly combines multi-network publishing support with inbox, approvals, and advanced analytics. Check the account, user, and billing limits against your team before choosing a plan.

    6.1 From $49/mo (annual) · 7-day trial Visit site
  14. 14

    Emplifi

    by Emplifi
    Paid AndroidAPIiPhone+1

    Emplifi Fuel unifies social marketing, commerce, and care functions with enterprise integrations and AI capabilities.

    6.0 Visit site
  15. 15

    Hootsuite

    by Hootsuite
    Free trial Web

    Choose Hootsuite if you want to plan, publish and monitor social activity across supported networks, with analytics and integrations from a web dashboard.

    6.0 From $99/user/mo (annual) · 14-day trial Visit site
  16. 16

    SocialPilot

    by SocialPilot
    Free trial AndroidAPIExtension+2

    SocialPilot covers major social networks with inbox, approvals, scheduling, and tiered team allowances.

    6.0 14-day trial Visit site
  17. 17

    ContentStudio

    by ContentStudio
    Paid WebiPhoneAndroid

    ContentStudio combines multi-network publishing with an inbox, approvals and basic analytics. Its paid tiers vary by account, workspace and user allowances, with a seven-day trial but no free plan.

    5.9 From $29/mo · 7-day trial Visit site
  18. 18

    Khoros Communities

    by Khoros Communities
    Paid AndroidAPIiPhone+1

    Choose Khoros Communities if your brand needs a configurable space for customer self-service, peer support, and varied forms of engagement.

    5.9 Pricing on request Visit site
  19. 19

    SocialBee

    by SocialBee
    Free trial AndroidiPhoneWeb

    SocialBee combines broad network support with scheduled posting and a social inbox. Its paid plans scale profile and workspace allowances, while larger plans add longer analytics coverage.

    5.9 14-day trial Visit site
  20. 20

    Kontentino

    by Kontentino
    Paid WebiPhoneAndroid

    Kontentino combines multi-network planning with approvals and tiered user, profile, and AI-credit allowances.

    5.7 From $59/mo (annual) · 14-day trial Visit site
  21. 21

    Oktopost

    by Oktopost
    Paid AndroidAPIiPhone+1

    Choose Oktopost if your B2B marketing team needs social publishing, employee advocacy, and analytics in one platform.

    5.7 Visit site
  22. 22

    Keyhole

    Paid APIWeb

    Keyhole combines social listening, analytics, alerts, and reporting across five named platforms. It is now offered within the Muck Rack platform, and prospective customers need to request pricing.

    5.6 Pricing on request · 14-day trial Visit site
  23. 23

    NapoleonCat

    Paid WebiPhoneAndroid

    NapoleonCat combines multi-network publishing support with inbox, approvals, analytics, and tiered user and profile allowances.

    5.6 From $79/mo (annual) · 14-day trial Visit site
  24. 24

    Sprout Social

    by Sprout Social
    Free trial AndroidiPhone

    Sprout Social covers cross-network publishing, inbox management, collaboration, and reporting with tiered profile limits.

    5.6 From $79/user/mo (annual) · 30-day trial Visit site
  25. 25

    eClincher

    by eClincher
    Paid Web

    eClincher combines multi-network publishing support with an inbox, approvals, and advanced analytics.

    5.5 From $149/mo · 14-day trial Visit site

#1Places #1, #2, #3, #4, #5 on this list can be bought by the makers of the software on it. See the price

Assess whether a free plan or trial suits your work, note the starting paid price, and check licence terms for code access or modification when relevant. Compare supported channels, platforms, inbox and approval features, listening, reporting and team seats.

Questions

Do these tools offer free plans?

Free plans are offered by items on this list. Check the plan's limits and conditions before relying on it.

Can I try a tool before paying?

Free trials are offered by items on this list. Trial terms vary, so check the duration and access provided.

Which platforms can these tools run on?

Tools on the list run on web, iOS, Android, API or extension platforms. Confirm the platform support for the tool you are considering.

What should I compare for team use?

Compare included team seats, social inbox features and content approvals to match the workflow your group needs.

How do I compare monitoring features?

Check whether the tool includes social listening and review its reporting level alongside supported channels.

Can I read or change the code?

Check the software licence. It sets the terms for reading, changing or redistributing code when those rights matter.

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