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Best In App Messaging in 2026

In-app messaging tools let you show messages to people while they use a web or mobile product. This list covers services that run through web apps, APIs, iOS, Android, browser extensions or self-hosted deployments.

21 apps
Research read 10 Oct 2026
How the order is worked out

1

OneSignal
by OneSignal
Free plan WebWindowsMac+2

OneSignal brings several messaging channels, segmentation and automation into one platform, with a free plan and month-to-month Growth option.

7.3 Free plan · paid from $19/mo Visit site
2

Stonly
by Stonly
Free plan AndroidiPhoneWeb

Stonly combines interactive help content with knowledge management and AI Answers.

7.0 Free plan · 14-day trial Visit site
3

Whatfix

Free plan AndroidAPIExtension+5

Whatfix combines in-app guidance with adoption analytics and support for mobile, desktop, and virtual environments.

6.9 Pricing on request Visit site
4

Appcues

Free trial AndroidAPIExtension+2

Choose Appcues if you need in-product experiences for web or mobile and want analytics, integrations, and support services alongside them.

6.6 Pricing on request Visit site
5

Courier

Free plan AndroidiPhoneWeb

6.6 Free plan · paid from $0.01 Visit site
6

Braze
by Braze
Free trial AndroidAPIiPhone+1

Choose Braze if your team needs lifecycle marketing across multiple channels, with data activation and journey orchestration in one platform.

6.5 Pricing on request Visit site
7

Gainsight PX

Free trial AndroidAPIiPhone+2

Choose Gainsight PX if your team needs product analytics, user guidance, and targeted feedback in one product.

6.4 Pricing on request Visit site
8

Chameleon

Free trial APIExtensionWeb

Chameleon combines in-app guidance, experimentation, integrations, and listed AI agents for teams shaping product experiences.

6.3 From $279 · 14-day trial Visit site
9

Inline Manual

Free trial APIExtensionSelf-hosted+1

Inline Manual combines in-app guidance, targeting, and progress reporting for adoption and support workflows.

6.3 From $3/mo Visit site
10

HelpHero

Free trial APIExtensionWeb

Choose HelpHero if your team needs targeted onboarding tours, task checklists, and contextual prompts for HTML-based apps.

6.2 From $55/mo · 14-day trial Visit site
11

Airship Experimentation
by Airship Experimentation
Paid AndroidAPIiPhone+1

Airship Experimentation combines testing, rollout controls, and real-time optimization for app and web experiences. Teams should request pricing to assess either listed option.

6.1 Pricing on request Visit site
12

Firebase In-App Messaging

Free plan AndroidiPhone

6.1 Free plan Visit site
13

Intercom
by Intercom
Free trial AndroidiPhoneWeb

Intercom combines customer messaging, helpdesk features, and AI-assisted answers across web and mobile.

6.1 From $29/user/mo (annual) · 14-day trial Visit site
14

Product Fruits

Free trial APIExtensioniPhone+1

Product Fruits combines no-code onboarding tools with targeting, integrations, and AI-assisted content and walkthroughs.

6.1 From $111/mo (annual) · 14-day trial Visit site
15

Novu Notify
by Novu
Free plan Web

5.9 Free plan · paid from $30/mo Visit site
16

Userpilot

Free trial AndroidAPIExtension+2

Choose Userpilot if your team wants no-code in-app guidance paired with product analytics, surveys, and session replay. It also covers native mobile engagement and a broad set of integrations.

5.9 From $299/mo · 14-day trial Visit site
17

UserGuiding

Free trial APIExtensionWeb

UserGuiding brings tours and a broad set of adoption tools together for website experiences.

5.8 From $174/mo (annual) · 14-day trial Visit site
18

Userflow

Free trial APIWeb

Userflow combines in-app guidance, adoption analytics, and AI features for product-led teams. It has a 14-day trial but no free plan, and publishing experiences requires adding its JavaScript snippet.

5.7 From $400/mo (annual) · 14-day trial Visit site
19

Userlane

Paid APIExtensionSelf-hosted+1

Userlane combines application guidance, usage measurement, validation, and contextual answers in one platform. Its fit depends on the required deployment, integrations, and quoted plan.

5.4 Pricing on request Visit site
20

WalkMe

Paid AndroidAPIExtension+5

WalkMe combines in-app guidance, automation, analytics, and contextual AI for employee and customer-facing software. Organizations should note that pricing requires a quote and there is no free plan.

5.3 Pricing on request Visit site
21

Pendo Listen

Paid Web

4.3 Pricing on request · 30-day trial Visit site

#1Places #1, #2, #3, #4, #5 on this list can be bought by the makers of the software on it. See the price

Compare free plans, trial periods and starting prices before choosing. Review available formats, behavioral targeting, audience caps, event measurement, localization and mobile app compatibility. If code access matters, review the licence terms.

Questions

Are free plans available for in-app messaging?

Yes. Courier, Firebase In-App Messaging and Novu Notify list free plans. Other tools may require paid plans or provide pricing on request.

Which tools list a free trial?

Chameleon and HelpHero advertise 14-day trial periods. Trial terms can differ, so check the current offer before signing up.

What paid starting prices are listed?

Listed paid entry points include $0.01 for Courier, $30 per month for Novu Notify, $55 per month for HelpHero, $279 for Chameleon and $3 per month for Inline Manual.

What platforms can these tools support?

Services in this list operate across web, API, iOS, Android, browser-extension and self-hosted environments. Check the platform details for the service you are considering.

What features should I compare?

Look at free access, entry pricing, supported message formats, behavioral targeting, mobile coverage, audience caps, event tracking and localization.

Questions

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