FREEDOM251

Freedom251 › Marketing

Free and open first

Best Social Monitoring in 2026

Social monitoring tools track activity across social networks and, in some cases, the wider web. They can help you follow mentions, review sentiment, watch competitors and receive alerts.

  1. 1

    Harken

    Free plan Self-hostedWeb

    Harken offers self-hosted mention monitoring with local storage, sentiment scoring, and alert options.

    7.2 Free plan Visit site
  2. 2

    KWatch.io

    by KWatch.io
    Free plan APIWeb

    KWatch.io offers broad keyword monitoring with sentiment labels and several alert routes. Its source-specific limits matter if you rely on comments, video audio, Instagram, or TikTok.

    7.1 Free plan · paid from $19/mo Visit site
  3. 3

    OpenMagpie

    Free plan Self-hosted

    OpenMagpie offers self-hosted conversation matching with inspection records and configurable model endpoints.

    6.8 Free plan Visit site
  4. 4

    Brand24

    by Brand24
    Free trial AndroidAPIiPhone+3

    Brand24 brings web and social monitoring together with analytics, alerts, and reporting.

    6.5 From $199/mo (annual) · 14-day trial Visit site
  5. 5

    Awario

    by Awario
    Free trial Web

    Choose Awario to monitor mentions across social networks and broader online sources, with sentiment analysis and in-app follow-up.

    6.2 From $29/mo (annual) · 7-day trial Visit site
  6. 6

    Free Social Listening

    Free plan Web
    6.1 Free plan · paid from $49/mo Visit site
  7. 7

    BrandMentions

    by BrandMentions
    Free trial Web

    BrandMentions combines multi-source monitoring, sentiment analysis, and configurable alerts, with capacity and update frequency varying by plan.

    6.0 From $79/mo (annual) · 7-day trial Visit site
  8. 8

    Mentionlytics

    by Mentionlytics
    Free trial APIWeb

    Mentionlytics combines broad web and social monitoring with review tracking, analytics and AI features.

    6.0 From $69/mo (annual) · 14-day trial Visit site
  9. 9

    Hootsuite

    by Hootsuite
    Free trial Web

    Choose Hootsuite if you want to plan, publish and monitor social activity across supported networks, with analytics and integrations from a web dashboard.

    5.9 From $99/user/mo (annual) · 14-day trial Visit site
  10. 10

    Octolens

    by Octolens
    Free trial APIWeb

    Octolens combines broad source monitoring with AI filtering and flexible delivery options for B2B technology teams.

    5.9 From $159/mo (annual) · 7-day trial Visit site
  11. 11

    Oktopost

    by Oktopost
    Paid AndroidAPIiPhone+1

    Choose Oktopost if your B2B marketing team needs social publishing, employee advocacy, and analytics in one platform.

    5.7 Visit site
  12. 12

    Sprout Social

    by Sprout Social
    Free trial AndroidiPhone

    Sprout Social covers cross-network publishing, inbox management, collaboration, and reporting with tiered profile limits.

    5.7 From $79/user/mo (annual) · 30-day trial Visit site
  13. 13

    Keyhole

    Paid APIWeb

    Keyhole combines social listening, analytics, alerts, and reporting across five named platforms. It is now offered within the Muck Rack platform, and prospective customers need to request pricing.

    5.6 Pricing on request · 14-day trial Visit site
  14. 14

    Syften

    by Syften
    Free trial APIWeb

    Syften helps teams find and route public conversations that may signal buying interest, with context for review.

    5.6 From $29.95/mo · 14-day trial Visit site
  15. 15

    Onclusive Social

    by Onclusive Social
    Paid Web

    Onclusive Social combines network monitoring, sentiment analysis, alerts, and influencer insights for communications work.

    5.2 Pricing on request Visit site
  16. 16

    Sprinklr Social Listening

    by Sprinklr Social Listening
    Paid APIWeb

    Sprinklr Social Listening combines broad channel monitoring with AI analysis, benchmarking, crisis workflows, and reporting tools.

    5.2 Pricing on request Visit site
  17. 17

    Pulsar

    by Pulsar
    Paid Web

    Pulsar combines broad social network coverage with web and news monitoring, sentiment analysis, and multiple alert channels. Pricing is on request, and its Enterprise plan has no published tier list.

    5.1 Pricing on request Visit site
  18. 18

    SentiOne Listen

    by SentiOne Listen
    Paid Web

    SentiOne Listen combines broad social coverage with web monitoring, sentiment analysis and news tracking. Buyers should match the plan’s project, history, language and export limits to their needs.

    5.1 From $199/mo Visit site
  19. 19

    Synthesio

    by Synthesio
    Paid APIWeb

    Consider Synthesio if its wide source coverage, sentiment analysis, and API access match your requirements.

    5.1 Pricing on request Visit site
  20. 20

    Talkwalker

    by Talkwalker
    Paid Web

    Talkwalker offers broad social, web, and news monitoring with sentiment analysis and email alerts. Its three paid plans scale results volume, channels, historical data, and governance features.

    4.9 Pricing on request Visit site
  21. 21

    Visibrain

    Paid Web

    Choose Visibrain if your organization needs real-time social and media monitoring with analysis, alerts, and reporting across many named sources.

    4.9 Pricing on request Visit site
  22. 22

    YouScan

    by YouScan
    Paid Web

    YouScan brings social, web and news monitoring into one web service, with analysis and multiple alert destinations.

    4.9 From $499/mo (annual) Visit site
  23. 23

    Benchmark by Brandwatch

    Paid Web
    4.7 Pricing on request Visit site
  24. 24

    Meltwater Social Media Monitoring

    Paid AndroidiPhoneWeb
    4.5 Pricing on request Visit site

#1Places #1, #2, #3, #4, #5 on this list can be bought by the makers of the software on it. See the price

Compare free-plan terms, trial length, paid starting prices and pricing-on-request offers. Check supported platforms, network coverage, web monitoring, historical data access and whether the licence permits code access or self-hosting.

Questions

What does social monitoring software cover?

It can monitor social networks and the web, with comparisons for historical data, alerts, sentiment analysis and competitor tracking.

Can I use a social monitoring tool for free?

Free plans are listed for Free Social Listening and Harken. Keyhole lists a 14-day trial, while other pricing may be paid or available on request.

Which platforms can these tools run on?

Platforms listed for this category include web, API, iOS, Android, self-hosted and Windows.

How should I compare pricing?

Check the free plan, paid-from price, pricing-on-request terms and any trial period. Free Social Listening lists paid plans from $49 per month.

Why does historical data access matter?

It determines whether you can review earlier mentions instead of monitoring new activity alone.

More in Marketing