Keyhole

What Keyhole is

Keyhole monitors social media conversations and analyzes trends, influencer impact, and brand perception. It tracks direct and indirect brand mentions, hashtags, influencers, and keywords across X, Facebook, Instagram, YouTube, and TikTok. Analytics include social metrics and sentiment, with notifications when a brand is mentioned or affected by a trending topic. Historical data access and backfilling can support trend analysis, although some historical data is available by request. Reporting includes PDF and Excel exports, automated KPI reports, and shareable reports; REST API access is listed for connecting data with internal systems. Keyhole describes uses for PR and communications agencies, marketers, executives, and journalists. Muck Rack positions the social-listening offering for PR and communications professionals. Keyhole was acquired by Muck Rack, and social listening is now available as part of the Muck Rack platform. Pricing is on request, with a 14-day trial and no free plan. Listed plans include Team and Enterprise with stated profile, topic, post, and user allowances; Enterprise also lists influencer analysis, campaign metrics, competitor data, and benchmarking.

Who it suits

Keyhole may suit PR and communications teams, marketers, executives, and journalists tracking social conversations and reporting on them. Muck Rack specifically positions its social-listening product for PR and communications professionals.

Limits

There is no free plan; the product offers a 14-day trial. Team lists 10 profile analytics profiles, 5 listening topics, 10,000 listening posts and 3 users; Enterprise lists 15+ profiles, 15+ topics, 20,000 posts and 10+ users. Some historical data is available by request.

Getting started

1. Visit the Keyhole website or request a Muck Rack demo for Social Listening.
2. Use the 14-day trial to get started.
3. Choose a plan based on the listed profile, topic, post and user allowances.
4. Connect the REST API to internal systems if needed.
5. Set up listening for relevant brands, hashtags, influencers or keywords.

Verdict

Keyhole combines social listening, analytics, alerts, and reporting across five named platforms. It is now offered within the Muck Rack platform, and prospective customers need to request pricing.