No. 17 of 32 ·Product Adoption Software

Appcues

Web · Android · iPhone · API · Extension

Freedom report

Two barsScore 5.1

Free tierNo free tier on record
Open codeNo open-source code on record
Runs widely3 of 6 device platforms
DocumentedPlans, terms and facts published

Appcues is ranked #17 of 32 in product adoption software on Freedom251. It runs on Android, API, Browser extension, iOS, Web. There is no free plan. A free trial is offered.

Appcues plans and pricing

All plans

Start Not published up to 3,000 MAUs · 10 published experiences · 12 months of reporting history appcues.com · 30 Sept 2026

Grow Not published starting at 3,000 MAUs · 25 published experiences · 24 months of reporting history appcues.com · 30 Sept 2026

Enterprise Not published custom MAU volumes · 100 published experiences · 36 months of reporting history · priority support and services support appcues.com · 30 Sept 2026

Compared on product adoption software

Free plan: No
Onboarding checklists: Yes

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The record

Product purpose: Appcues creates in-product experiences to onboard users, drive feature adoption, collect feedback, and reduce support load without engineering help for every change.
Web components: Appcues Builder is a Chrome extension for creating Flows, Pins, and Banners, while Appcues Studio is a web dashboard for other experience types, targeting, themes, analytics, and administration.
Experience types: Appcues supports Flows, Checklists, Launchpads, Banners, Pins, NPS and Surveys, and Workflows.
Mobile support: Appcues mobile supports native iOS and Android apps plus React Native, Flutter, and Ionic through a mobile SDK.
Mobile capabilities: Mobile experiences include Flows, Surveys, Embeds, and push notifications, with targeting, translation, themes, and analytics.
Analytics: Appcues Analytics provides trends, funnels, paths, retention curves, contextualized events, segments, dashboards, reports, and AI analysis.
AI: Appcues AI is included on every plan and can plan, troubleshoot, build, segment, and analyze experiences using Appcues data.
Integrations: Appcues offers native integrations including Salesforce, HubSpot, Intercom, Slack, Mixpanel, and Heap, plus MCP, webhooks, API, and Zapier connections.
Integration scale: The Zapier connection supports no-code automations between Appcues and more than 5,000 apps.
Security: Appcues states that customer data is encrypted in transit and at rest, with annual SOC 2 audits and annual third-party penetration tests.
Compliance: Appcues states that it is GDPR compliant and offers a standard data-processing addendum with Standard Contractual Clauses.
Support: Every customer receives implementation services, onboarding support, a dedicated experience manager, and ongoing access to the support team.
Trial terms: Appcues offers a free trial with no credit card required and says unlimited flows can be shown to users during the trial period.
Usage limits: Pricing is based on monthly active users, number of installations, and published experiences; if limits are exceeded, experiences continue running until the next billing cycle discussion.

Where it ranks on Freedom251

Best Product Adoption Software in 2026#17 of 32
Best Customer Onboarding Software in 2026#12 of 31
Best User Onboarding Software in 2026#13 of 30
Best Digital Adoption Platforms in 2026#13 of 29

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Sources

docs.appcues.com/getting-started/what-is-appcues· checked 30 Sept 2026
docs.appcues.com/en_US/getting-started/understanding-app· checked 30 Sept 2026
docs.appcues.com/mobile-overview· checked 30 Sept 2026
appcues.com/analytics· checked 30 Sept 2026
appcues.com/features/appcues-ai· checked 30 Sept 2026
appcues.com/integrations· checked 30 Sept 2026
docs.appcues.com/installation-overview/faq-shared-respon· checked 30 Sept 2026
docs.appcues.com/supported-technologies-and-frameworks· checked 30 Sept 2026
appcues.com/pricing· checked 30 Sept 2026