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Braze

by Braze

Free trial AndroidAPIiPhoneWeb

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Braze's own site

What Braze is

Braze is a customer engagement platform for personalizing and automating lifecycle marketing campaigns with first-party data. Its Braze Data Platform brings together data from warehouses, digital properties, and backend systems, then activates and distributes it in real time. Teams can reach customers through email, push notifications, SMS, MMS, RCS, WhatsApp, KakaoTalk, LINE, in-app messages, banners, Content Cards, landing pages, audience sync, and webhooks. The platform includes campaigns and Canvases for journey orchestration, along with engagement testing, experimentation, frequency capping, rate limiting, templates, media management, locations, and geofences. Its listed AI features include generative AI, BrazeAI Operator, Agent Console, Intelligence Suite, personalized paths and variants, winning paths and variants, and Content Optimizer.

Braze supports email automation, customer journeys, lead scoring, and lead capture forms. SDK integrations cover web, iOS, Android, Flutter, React Native, Unity, Cordova, and .NET MAUI. Alloys technology partners include Segment, Shopify, Snowflake, Zendesk, and Zapier. Plans are Braze Go, Select, Pro, and Enterprise; pricing is on request and scales with Monthly Active Users. Contracts include a Platform Edition, MAUs and Profiles, Action Credits, and CX Services. Braze offers a 14-day free trial. It is made by Braze, founded in 2011 and headquartered in New York, New York, USA.

Who it suits

Braze suits companies building customer engagement programs, from startups to scaling businesses and global enterprises. Its range of messaging channels, journey tools, and data capabilities is relevant to teams that want to personalize and automate lifecycle marketing.

What it does well

  • Unifies and distributes data from multiple sources in real time.
  • Supports a broad set of messaging channels.
  • Includes campaigns, Canvases, testing, and experimentation.
  • SDK integrations cover web, mobile, and additional environments.
  • Offers a 14-day free trial.

What to know first

  • There is no free plan.
  • Pricing is on request and scales with Monthly Active Users.
  • Some listed capabilities are reserved for higher plans.

Limits

Braze Go includes core Braze features and functionality. Pricing is on request, and contracts include a Platform Edition, MAUs and Profiles, Action Credits, and CX Services.

Plans

PlanBilled and limitsPrice
Braze GoCore Braze features and functionality · pricing scales with Monthly Active Users (MAU) · contract includes Profiles, Action Credits, and CX ServicesOn request
Braze EnterpriseEverything in Braze Pro · enterprise-grade orchestration, infrastructure, and governance · advanced experimentation with BrazeAI Agent ConsoleOn request
Braze SelectEverything in Braze Go · increased orchestration capabilities · enhanced security features and user provisioningOn request
Braze ProEverything in Braze Select · predictive AI capabilities · AI personalized recommendations · expanded dashboard user group administration · Message PrioritizationOn request

As braze.com lists them, read 8 Oct 2026. The maker's own page has the final word.

Getting started

  1. Visit the Braze website.
  2. Start the 14-day free trial.
  3. Choose a plan by contacting sales.
  4. Connect through an SDK integration for web, iOS, Android, or another supported environment.

Verdict

Choose Braze if your team needs lifecycle marketing across multiple channels, with data activation and journey orchestration in one platform. Buyers should look elsewhere if they need a free plan or a price they can evaluate without contacting sales.

Questions

How much does Braze cost?

Pricing is available on request and scales with Monthly Active Users. Contracts include a Platform Edition, MAUs and Profiles, Action Credits, and CX Services.

Is there a free plan or trial?

Braze has no free plan. It offers a 14-day free trial.

Which platforms does Braze support?

SDK integrations cover web, iOS, Android, Flutter, React Native, Unity, Cordova, and .NET MAUI.

What are the Braze plans?

The plans are Braze Go, Braze Select, Braze Pro, and Braze Enterprise. Each is priced through contact with sales.

Which integrations are listed?

Braze Alloys technology partners include Segment, Shopify, Snowflake, Zendesk, and Zapier.

Who makes Braze?

Braze makes the platform. The company was founded in 2011 and is headquartered in New York, New York, USA.

Facts from Braze's own pages

AI capabilities
Braze lists generative AI, BrazeAI Operator, Agent Console, Intelligence Suite, personalized paths and variants, winning paths and variants, and Content Optimizer among its features. · braze.com, 8 Oct 2026
Built-in controls
Braze lists two-factor authentication, SAML and single sign-on, security settings and event logs, and granular permissions as trust and infrastructure features. · braze.com, 8 Oct 2026
Customer journeys
Yes · braze.com, 20 Sept 2026
Data platform
Braze Data Platform unifies, activates, and distributes data from sources such as warehouses, digital properties, and backend systems in real time. · braze.com, 8 Oct 2026
Email automation
Yes · braze.com, 20 Sept 2026
Lead capture forms
Yes · braze.com, 20 Sept 2026
Founded
2011 · braze.com, 23 Sept 2026
Free plan
Braze states that it does not offer a free plan at this time. · braze.com, 8 Oct 2026
Headquarters
New York, New York, USA · braze.com, 23 Sept 2026
Integrations
Braze Alloys technology partners include Segment, Shopify, Snowflake, Zendesk, and Zapier. · braze.com, 8 Oct 2026
Journey orchestration
Braze includes campaigns and Canvases, engagement testing and experimentation, frequency capping, rate limiting, templates, media management, locations, and geofences. · braze.com, 8 Oct 2026
Lead scoring
Yes · braze.com, 20 Sept 2026
Messaging channels
The platform supports email, push notifications, SMS, MMS, RCS, WhatsApp, KakaoTalk, LINE, in-app messages, banners, Content Cards, landing pages, audience sync, and webhooks. · braze.com, 8 Oct 2026
Pricing basis
Pricing scales with Monthly Active Users, and contracts include a Platform Edition, MAUs and Profiles, Action Credits, and CX Services. · braze.com, 8 Oct 2026
Security
Braze states it holds ISO 27001 certification renewed on August 29, 2025, and completed a Type 2 SOC 2 examination for Security and Availability covering July 1, 2024 to June 30, 2025. · braze.com, 8 Oct 2026
Support
Braze offers support and service plans, including 24x7x365 customer support for the world's leading brands. · braze.com, 8 Oct 2026
Supported platforms
Braze documentation lists SDK integrations for web, iOS, Android, and additional environments including Flutter, React Native, Unity, Cordova, and .NET MAUI. · braze.com, 8 Oct 2026
Trial
Braze offers a free trial described on its trial page as lasting 14 days. · try.braze.com, 8 Oct 2026
What it does
Braze describes itself as a customer engagement platform that uses first-party data to personalize and automate lifecycle marketing campaigns. · braze.com, 8 Oct 2026
Who it is for
Braze says it supports companies at every stage, from startups launching engagement programs to scaling businesses and large global enterprises. · braze.com, 8 Oct 2026

Where Braze stands on Freedom251

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