Best Braze Alternatives in 2026
Updated
20 apps from marketing automation software ranked against Braze on the same published basis.
- 1Braze vs Freshmarketer
- 2Braze vs Klaviyo
- 3Braze vs Mailchimp
- 4Braze vs Mautic
- 5Braze vs Manago AI (formerly SALESmanago)
- 6Braze vs SendPulse
- 7Braze vs Omnisend
- 8Braze vs Twilio Segment
- 9Braze vs EngageBay
- 10Braze vs Systeme.io
- 11Braze vs SAS Customer Intelligence 360
- 12Braze vs GetResponse
- 13Braze vs Intempt Marketing
- 15Braze vs Iterable
- 16Braze vs Cordial
- 17Braze vs ActiveCampaign
- 18Braze vs WebEngage
- 19Braze vs Freshsales
- 20Braze vs Adobe Marketo Engage
- 21Braze vs Adobe Journey Optimizer B2B Edition
Braze alternatives compared
| # | App | Score | Free plan | From | Runs on |
|---|---|---|---|---|---|
| 1 | Freshmarketer | 7.9 | Free plan | $15/mo | API, Web |
| 2 | Klaviyo | 7.9 | Free plan | Free | Web |
| 3 | Mailchimp | 7.9 | Free plan | Free | Web, iOS, Android |
| 4 | Mautic | 7.8 | Free plan | €247.50/mo | API, self-hosted, Web |
| 5 | Manago AI (formerly SALESmanago) | 7.6 | No | — | Android, API, iOS, Web |
| 6 | SendPulse | 7.3 | Free plan | $9.60/mo | Web, iOS, Android |
| 7 | Omnisend | 7.2 | Free plan | $16/mo | Web |
| 8 | Twilio Segment | 7.2 | Free plan | $120/mo | Web, iOS, Android |
| 9 | EngageBay | 7.1 | Free plan | $11.04/mo | Web |
| 10 | Systeme.io | 7.1 | Free plan | $17/mo | API, Web |
| 11 | SAS Customer Intelligence 360 | 7.0 | No | — | Android, API, iOS, Web |
| 12 | GetResponse | 7.0 | No | $1915.58/mo | Android, API, iOS, Web |
| 13 | Intempt Marketing | 7.0 | Free plan | $24/mo | Android, API, iOS, Mac, Web, Windows |
| 15 | Iterable | 6.7 | No | — | Web, iOS, Android |
| 16 | Cordial | 6.7 | No | — | Android, API, iOS, Web |
| 17 | ActiveCampaign | 6.6 | No | — | Web, iOS, Android |
| 18 | WebEngage | 6.6 | No | — | Android, API, iOS, Web |
| 19 | Freshsales | 6.6 | Free plan | $9/mo | Android, API, Browser, iOS, Web |
| 20 | Adobe Marketo Engage | 6.5 | No | — | — |
| 21 | Adobe Journey Optimizer B2B Edition | 6.5 | No | — | — |
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Questions about Braze alternatives
What is the best alternative to Braze?
Freshmarketer, number 1 in marketing automation software with a score of 7.9 out of 10. The others here: Klaviyo, Mailchimp, Mautic and 16 more.
What is the best free alternative to Braze?
Freshmarketer is the best-ranked alternative with a free plan. 11 of the 20 alternatives here publish a free plan on their own pricing pages.
How are these alternatives ranked?
Ranked free-and-open first: a usable free tier and open-source code, then the platforms it runs on and its documentation.