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SAS Customer Intelligence 360
What SAS Customer Intelligence 360 is
SAS Customer Intelligence 360 is a paid, cloud-delivered platform for marketers and customer-experience teams. It combines audience management, journey orchestration, marketing decisioning, and marketing AI to turn customer insights into personalized actions across channels. Organizations can target audiences using a hybrid data architecture that lets them keep data where they choose. Journey tools support planning across touchpoints, analytically driven scheduling, and collaborative workflows. Marketers can build complex decision logic, use templates for next-best action, next-best offer, and lead scoring, and apply real-time decision intelligence. Marketing analytics include likelihood-to-churn and likelihood-to-purchase measures, alongside GenAI-guided model creation and activation. The platform connects to cloud services, customer data platforms, CRM systems, analytics tools, and marketing applications. REST connectors can reach external applications hosted on premises or in the cloud. Security controls include PII detection and redaction, masking, encryption, hashing, and configurable retention policies. SAS says the product is designed to support GDPR, CCPA, and other regional data-protection requirements. It is listed for Android, iOS, web, and API use. Pricing is available on request.
Who it suits
The platform is intended for marketers, campaign developers, digital marketers, and customer-experience professionals who need audience, journey, decisioning, and marketing AI capabilities.
What it does well
- Supports audience targeting with a hybrid data architecture
- Orchestrates journeys across customer touchpoints
- Includes decision templates and real-time decision intelligence
- Offers REST connectors for external applications
- Includes configurable security and retention controls
What to know first
- Pricing is available on request
- Platform delivery is cloud-based
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| SAS Customer Intelligence 360 | — | On request |
As developer.sas.com lists them, read 1 Oct 2026. The maker's own page has the final word.
Getting started
- Visit the SAS Customer Intelligence 360 website.
- Request pricing for the paid plan.
- Use the cloud-delivered platform.
- Consult the developer portal for APIs, mobile SDK, and integration guidance.
- Connect external applications using built-in or custom REST connectors.
Verdict
SAS Customer Intelligence 360 brings audience management, journey planning, decisioning, and marketing analytics into one platform. Organizations considering it should review its on-request pricing and cloud delivery model.
Questions
How much does SAS Customer Intelligence 360 cost?
It is a paid product, and pricing is available on request.
Which platforms are listed?
The listed platforms are Android, iOS, web, and API.
Can it connect to external applications?
Yes. Built-in and custom REST connectors can connect to cloud-hosted and on-premises applications.
What security controls does it include?
Controls include PII detection and redaction, data masking, encryption, hashing, and configurable retention policies.
Who makes SAS Customer Intelligence 360?
The maker is SAS Customer Intelligence 360. SAS was founded in 1976 and is headquartered in Cary, North Carolina.
Facts from SAS Customer Intelligence 360's own pages
- Audience management
- It supports audience targeting and management with a hybrid data architecture that lets organizations keep data where they want it. · sas.com, 1 Oct 2026
- Cloud delivery
- SAS Customer Intelligence 360 is instantly available on the cloud and combines customer-level digital data with traditional data sources. · support.sas.com, 1 Oct 2026
- Core capabilities
- The platform provides audience, journey, destination, marketing decisioning and marketing AI capabilities. · sas.com, 1 Oct 2026
- Decisioning
- Marketers can build complex logic, use templates for next-best action, next-best offer and lead scoring, and apply real-time decision intelligence. · sas.com, 1 Oct 2026
- Developer resources
- The SAS Developer Portal provides Customer Intelligence 360 APIs, a mobile SDK, third-party integrations and guidance for hybrid mobile apps. · developer.sas.com, 1 Oct 2026
- Founded
- 1976 · developer.sas.com, 28 Sept 2026
- Headquarters
- Cary, North Carolina, United States · developer.sas.com, 28 Sept 2026
- Integrations
- SAS Customer Intelligence 360 connects to cloud platforms, customer data platforms, CRM systems, analytics tools and marketing applications. · sas.com, 1 Oct 2026
- Journey orchestration
- It plans and orchestrates customer journeys across touchpoints and supports analytically driven scheduling and collaborative workflows. · sas.com, 1 Oct 2026
- Marketing AI
- Built-in marketing analytics include likelihood to churn, likelihood to purchase and next-best action, with GenAI-guided model creation and activation. · sas.com, 1 Oct 2026
- Privacy compliance
- SAS states that Customer Intelligence 360 is designed to support GDPR, CCPA and other regional data-protection requirements. · sas.com, 1 Oct 2026
- Product purpose
- SAS Customer Intelligence 360 is an AI-powered customer engagement platform that turns customer insights into real-time personalized actions across every channel. · sas.com, 1 Oct 2026
- REST connectivity
- Built-in and custom connectors use standard REST API calls and can connect to external applications hosted on premises or in the cloud. · documentation.sas.com, 1 Oct 2026
- Security controls
- The platform includes PII detection and redaction, data masking, encryption, hashing and configurable data-retention policies. · sas.com, 1 Oct 2026
- Support
- SAS Customer Intelligence 360 is covered under Standard Support, with documentation, tutorials, training, community and technical-support resources. · support.sas.com, 1 Oct 2026
- Target users
- The platform is intended for marketers, campaign developers, digital marketers and customer-experience professionals. · sas.com, 1 Oct 2026
Where SAS Customer Intelligence 360 stands on Freedom251
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- Digital Experience Orchestration (DXO) Platforms Software#9 of 17
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- Customer Journey Analytics Software#24 of 34