No. 28of 131 ·Marketing Automation Software

Zoho Marketing Automation

Web

Freedom report

One barScore 6.4

Free tierNo free tier
Runs widely1 of 6 device platforms
DocumentedPlans, terms and facts published

Zoho Marketing Automation is ranked #28 of 131 in marketing automation software on Freedom251, made by Zoho Marketing Automation. It runs on Web. There is no free plan. A free trial is offered.

Zoho Marketing Automation plans and pricing

All plans

Standard billed annually 10 users zoho.com · 28 Sept 2026

Professional billed annually 15 users zoho.com · 28 Sept 2026

Enterprise billed annually 25 users zoho.com · 28 Sept 2026

Free trial Free zoho.com · 28 Sept 2026

Compared on marketing automation software

Free plan: No
Lead scoring: Yes
Contact limit: 1,000 contacts

Best Zoho Marketing Automation alternatives

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One bar Freshmarketer Free tier No. 1$15/mo7.9 One bar Klaviyo Free tier No. 2Free7.9 Two bars Mailchimp Free tier No. 3Free7.9 One bar Mautic Free tier No. 4€247.50/mo7.8 One bar Manago AI (formerly SALESmanago) No. 57.6 Two bars SendPulse Free tier No. 6$9.60/mo7.3

The record

Paid from: 14
Email automation: Yes
Customer journeys: Yes
Lead capture forms: Yes
CRM integrations: multiple
Included contacts: 1000
Billing options: Monthly and yearly billing are offered, with yearly billing showing a 25% saving.
Free trial: The trial lasts 14 days and does not require a credit card.
Trial limits: The trial includes 10 users, 5,000 website visitors, and 2,000 marketing contacts.
Free tier status: The page advertises free signup and a free trial, but does not state a permanent free plan.
Refund policy: Canceled subscriptions can receive a full refund according to Zoho's refund policy.
Marketing channels: Automation supports SMS, WhatsApp, email, and social channels.
Lead generation: Lead generation uses signup forms, pop-ups, landing pages, and social media posts.
Contact limit behavior: Exceeding the contact count blocks new contacts and disables active contact-import syncs.

Where it ranks on Freedom251

Best Marketing Automation Software in 2026#28 of 131
Best Lead Nurturing Software in 2026#21 of 29
Best Nonprofit Marketing Software in 2026#17 of 25

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Sources

zoho.com/marketingautomation/ai-marketing-automa· checked 22 Sept 2026
zoho.com/marketingautomation/pricing.html· checked 28 Sept 2026
zoho.com/marketingautomation/· checked 28 Sept 2026