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Zoho Marketing Automation
What Zoho Marketing Automation is
Zoho Marketing Automation is web-based software for coordinating marketing across email, SMS, WhatsApp, and social channels. It supports email automation and customer journeys, with lead scoring and lead capture forms. For lead generation, users can create signup forms, pop-ups, landing pages, and social media posts. All plans include unlimited social campaigns, signup forms, and pop-ups, plus 1,000,000 non-marketing contacts. The listed contact limit is 1,000; exceeding it blocks new contacts and turns off active contact-import syncs. Standard, Professional, and Enterprise plans are billed annually and allow 10, 15, and 25 users respectively. Standard includes integration with more than 40 apps; named integrations include Zoho CRM, Salesforce, HubSpot, Twilio, Zoho Meeting, and Zoho Commerce. Enterprise adds workspace and custom roles. Plans include onboarding and one-to-one technical support. The starting price is $14/mo (annual), and a 14-day trial is available without a credit card. The trial includes 10 users, 5,000 website visitors, and 2,000 marketing contacts. Zoho states that the product supports GDPR compliance, double opt-in, and consent management.
Who it suits
It suits businesses that want to coordinate campaigns across multiple channels and manage lead capture and customer journeys. The plan descriptions span businesses starting with marketing automation through those needing customization and advanced metrics.
What it does well
- Automates email, SMS, WhatsApp, and social campaigns.
- Includes lead scoring, journeys, forms, and pop-ups.
- Standard integrates with more than 40 apps.
- 14-day trial requires no credit card.
- Plans include onboarding and one-to-one technical support.
What to know first
- No permanent free plan is stated.
- Contact limit is 1,000; exceeding it blocks additions.
- Prices exclude local VAT and GST.
Limits
The 14-day trial includes 10 users, 5,000 website visitors, and 2,000 marketing contacts. The listed contact limit is 1,000; exceeding it blocks new contacts and disables active contact-import syncs.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Standard | billed annually · 10 users | On request |
| Professional | billed annually · 15 users | On request |
| Enterprise | billed annually · 25 users | On request |
| Free trial | — | On request |
As zoho.com lists them, read 28 Sept 2026. The maker's own page has the final word.
Getting started
- Visit https://www.zoho.com/marketingautomation/.
- Start the 14-day free trial without a credit card.
- Use the web platform and choose a plan with 10, 15, or 25 users.
- Connect supported apps such as Zoho CRM, Salesforce, HubSpot, Twilio, Zoho Meeting, or Zoho Commerce.
Verdict
Zoho Marketing Automation brings multichannel campaigns, lead generation, and CRM integrations into a web-based service. Check the contact limit and applicable local taxes when considering a paid plan.
Questions
How much does Zoho Marketing Automation cost?
Pricing starts at $14/mo (annual). Monthly and yearly billing are offered, and yearly billing shows a 25% saving; local taxes such as VAT and GST are charged in addition.
Is there a free plan or trial?
No permanent free plan is stated. A 14-day free trial is available without a credit card.
What platforms does it support?
The listed platform is web.
Which integrations are listed?
Named integrations include Zoho CRM, Salesforce, HubSpot, Twilio, Zoho Meeting, and Zoho Commerce. Standard includes integration with more than 40 apps.
How many users and contacts are included?
The plans allow 10 users on Standard, 15 on Professional, and 25 on Enterprise. The listed contact limit is 1,000; the trial includes 2,000 marketing contacts.
What privacy controls does Zoho state it supports?
Zoho states GDPR compliance, double opt-in, consent management, and a privacy-first approach.
Facts from Zoho Marketing Automation's own pages
- Admin controls
- Enterprise includes workspace and custom roles. · zoho.com, 28 Sept 2026
- Industry recognition
- Zoho Marketing Automation says it is recognized as a global leader. · zoho.com, 28 Sept 2026
- Included contacts
- 1000 · zoho.com, 22 Sept 2026
- Contact limit behavior
- Exceeding the contact count blocks new contacts and disables active contact-import syncs. · zoho.com, 28 Sept 2026
- CRM integrations
- multiple · zoho.com, 22 Sept 2026
- Customer journeys
- Yes · zoho.com, 22 Sept 2026
- Email automation
- Yes · zoho.com, 22 Sept 2026
- Lead capture forms
- Yes · zoho.com, 22 Sept 2026
- Founded
- 1996 · zoho.com, 28 Sept 2026
- Free plan
- No · zoho.com, 22 Sept 2026
- Free tier status
- The page advertises free signup and a free trial, but does not state a permanent free plan. · zoho.com, 28 Sept 2026
- Free trial
- The trial lasts 14 days and does not require a credit card. · zoho.com, 28 Sept 2026
- Included features
- All plans include unlimited social campaigns, unlimited signup forms and pop-ups, and 1,000,000 non-marketing contacts. · zoho.com, 28 Sept 2026
- App integrations
- The page lists Zoho CRM, Salesforce, HubSpot, Twilio, Zoho Meeting, and Zoho Commerce. · zoho.com, 28 Sept 2026
- Customer journeys
- The product includes journey builders, templates, reports, and journey tracing capabilities. · zoho.com, 28 Sept 2026
- Lead generation
- Lead generation uses signup forms, pop-ups, landing pages, and social media posts. · zoho.com, 28 Sept 2026
- Lead scoring
- Leads can be scored based on how they engage with campaigns and marketing messages. · zoho.com, 28 Sept 2026
- Plan integrations
- Standard includes integration with more than 40 apps. · zoho.com, 28 Sept 2026
- Marketing channels
- Automation supports SMS, WhatsApp, email, and social channels. · zoho.com, 28 Sept 2026
- Billing options
- Monthly and yearly billing are offered, with yearly billing showing a 25% saving. · zoho.com, 28 Sept 2026
- Refund policy
- Canceled subscriptions can receive a full refund according to Zoho's refund policy. · zoho.com, 28 Sept 2026
- Privacy compliance
- The page states GDPR compliance, double opt-in, consent management, and a privacy-first approach. · zoho.com, 28 Sept 2026
- Paid from
- 14 · zoho.com, 22 Sept 2026
- Support options
- Plans include free onboarding and 1:1 technical support; product demos include expert Q&A. · zoho.com, 28 Sept 2026
Where Zoho Marketing Automation stands on Freedom251
- Marketing Automation Software#37 of 130
- Marketing Automation - B2B Software#14 of 19
- Nonprofit Marketing Software#19 of 25
- Lead Nurturing Software#23 of 30