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Best Marketing Automation - B2B Software in 2026

This list covers B2B marketing automation software for planning and running campaigns, handling marketing contacts, automating email, scoring leads and building landing pages. It also compares account-based marketing (ABM) features and Salesforce sync.

19 apps
Research read 28 Sept 2026
How the order is worked out

1

Aritic PinPoint
by Aritic PinPoint
Free plan AndroidAPIExtension+2

Aritic PinPoint brings campaign, lead and visitor-tracking tools together for B2B marketing. Consider its contact-handling rules and plan pricing before choosing it.

7.6 Free plan · paid from $59/mo · 30-day trial Visit site
2

GetResponse
by GetResponse
Free plan AndroidAPIiPhone+1

GetResponse combines campaign channels, automation, lead capture and ecommerce functions, with mobile apps and an API. Review the free-account limits and trial transition if you need premium features.

7.4 Free plan · paid from $15.58/mo (annual) · 14-day trial Visit site
3

HubSpot Marketing Hub
by HubSpot Marketing Hub
Free plan AndroidAPIiPhone+1

7.3 Free plan · 14-day trial Visit site
4

EngageBay
by EngageBay
Free plan Web

EngageBay combines customer management with marketing, communication, and support tools, and offers a no-cost plan for small teams.

7.0 Free plan · paid from $11.04/user/mo Visit site
5

Mautic

Free plan APISelf-hostedWeb

Mautic offers marketing automation through self-hosted software and managed plans. The free download requires server and software setup knowledge; managed Essential is €247.50/mo when billed annually.

7.0 Free plan · paid from €247.50/mo (annual) · 14-day trial Visit site
6

ActiveCampaign
by ActiveCampaign
Free trial WebiPhoneAndroid

ActiveCampaign brings multichannel marketing automation, journey tools and team features together. Compare its customized annual plans and plan-specific user and automation limits with your needs.

6.5 14-day trial Visit site
7

emfluence Marketing Platform
by emfluence Marketing Platform
Free trial APIWeb

emfluence brings campaign workflows, tracking, social publishing, forms and reporting into one marketing platform.

6.1 Pricing on request Visit site
8

GreenRope
by GreenRope
Free trial WebiPhoneAndroid

GreenRope combines sales, email, marketing automation, and AI features in plans differentiated mainly by contact capacity.

6.1 14-day trial Visit site
9

Ontraport
by Ontraport
Free trial WebiPhoneAndroid

Ontraport brings CRM, marketing automation, and communication features into a platform with web and mobile access. It requires a paid plan after the 14-day trial.

5.9 From $83/mo · 14-day trial Visit site
10

Adobe Journey Optimizer B2B Edition
by Adobe Journey Optimizer B2B Edition
Paid APIWeb

Adobe Journey Optimizer B2B Edition brings journey orchestration, sales tools, and performance insights into a product built on Adobe Experience Platform.

5.8 Pricing on request Visit site
11

Adobe Marketo Engage
by Adobe Marketo Engage
Paid APIWeb

Choose Marketo Engage if an enterprise marketing team needs automation across channels, lead management, CRM alignment, and campaign attribution.

5.7 Pricing on request Visit site
12

HCL Unica Interact

Paid APISelf-hostedWeb

Interact combines real-time offer decisioning, cross-channel coordination, and campaign analytics for enterprise marketing teams.

5.6 Pricing on request Visit site
13

Wishpond

Free trial Web

Choose Wishpond if your business wants lead generation, marketing, and sales tools in one web platform, with plan options for different team sizes.

5.4 Pricing on request Visit site
14

Zoho Marketing Automation
by Zoho Marketing Automation
Free trial Web

Zoho Marketing Automation brings multichannel campaigns, lead generation, and CRM integrations into a web-based service.

5.4 From $14/mo (annual) · 14-day trial Visit site
15

Click
by Click
Paid APIWeb

Click concentrates marketing, sales engagement, and customer data inside Microsoft Dynamics. Its suitability depends on your Dynamics environment, required integrations, and licensing requirements.

5.3 Pricing on request Visit site
16

Ortto
by Ortto
Paid Web

Ortto brings several marketing automation functions together and supports multiple CRM integrations. Starter is listed at $199 a month, billed monthly, and the service has no free plan.

5.0 From $199/mo · 14-day trial Visit site
17

Salesforce Account Engagement
by Salesforce Account Engagement
Paid Web

Salesforce Account Engagement combines lead management, automation, and personalization capabilities with plan-based contact and automation limits.

5.0 From $1,250/mo (annual) Visit site
18

LianaAutomation

Paid Web

4.3 From $320/mo Visit site
19

SimplyCast Marketing Automation

Paid Web

3.9 From $229/mo (annual) · 14-day trial Visit site

#1Places #1, #2, #3, #4, #5 on this list can be bought by the makers of the software on it. See the price

Compare the free plan, free-trial terms and paid starting price before you choose. Check supported platforms—web, API, iOS, Android, self-hosted or extension—and review the licence if you need to read or change code.

Questions

Is a free plan available for B2B marketing automation software?

A free plan is offered by items in this category. Check the plan's limits and included functions before choosing.

Can I try these tools before paying?

A free trial is offered by items in this category. Check the trial scope, duration and billing terms before starting.

Which platforms do these tools support?

Listed platform types include web, API, iOS, Android, self-hosted and browser extension. Confirm the platform you need for a specific tool.

What features are compared?

The comparison covers free plan, paid starting price, marketing contacts, email automation, lead scoring, landing pages, ABM features and Salesforce sync.

Does every tool connect to Salesforce?

Salesforce sync is a comparison field, so check the details for the tool you are considering rather than assuming a connection is included.

Questions

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