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Best Marketing Automation - B2B Software in 2026

  1. 1

    Aritic PinPoint

    by Aritic PinPoint
    Free plan AndroidAPIExtension+2

    Aritic PinPoint brings campaign, lead and visitor-tracking tools together for B2B marketing. Consider its contact-handling rules and plan pricing before choosing it.

    7.6 Free plan · paid from $59/mo · 30-day trial Visit site
  2. 2

    GetResponse

    by GetResponse
    Free plan AndroidAPIiPhone+1

    GetResponse combines campaign channels, automation, lead capture and ecommerce functions, with mobile apps and an API. Review the free-account limits and trial transition if you need premium features.

    7.4 Free plan · paid from $15.58/mo (annual) · 14-day trial Visit site
  3. 3

    HubSpot Marketing Hub

    by HubSpot Marketing Hub
    Free plan AndroidAPIiPhone+1
    7.3 Free plan · 14-day trial Visit site
  4. 4

    EngageBay

    by EngageBay
    Free plan Web

    EngageBay combines customer management with marketing, communication, and support tools, and offers a no-cost plan for small teams.

    7.0 Free plan · paid from $11.04/user/mo Visit site
  5. 5

    Mautic

    Free plan APISelf-hostedWeb

    Mautic offers marketing automation through self-hosted software and managed plans. The free download requires server and software setup knowledge; managed Essential is €247.50/mo when billed annually.

    7.0 Free plan · paid from €247.50/mo (annual) · 14-day trial Visit site
  6. 6

    ActiveCampaign

    by ActiveCampaign
    Free trial WebiPhoneAndroid

    ActiveCampaign brings multichannel marketing automation, journey tools and team features together. Compare its customized annual plans and plan-specific user and automation limits with your needs.

    6.5 14-day trial Visit site
  7. 7

    emfluence Marketing Platform

    by emfluence Marketing Platform
    Free trial APIWeb

    emfluence brings campaign workflows, tracking, social publishing, forms and reporting into one marketing platform.

    6.1 Pricing on request Visit site
  8. 8

    GreenRope

    by GreenRope
    Free trial WebiPhoneAndroid

    GreenRope combines sales, email, marketing automation, and AI features in plans differentiated mainly by contact capacity.

    6.1 14-day trial Visit site
  9. 9

    Ontraport

    by Ontraport
    Free trial WebiPhoneAndroid

    Ontraport brings CRM, marketing automation, and communication features into a platform with web and mobile access. It requires a paid plan after the 14-day trial.

    5.9 From $83/mo · 14-day trial Visit site
  10. 10

    Adobe Journey Optimizer B2B Edition

    by Adobe Journey Optimizer B2B Edition
    Paid APIWeb

    Adobe Journey Optimizer B2B Edition brings journey orchestration, sales tools, and performance insights into a product built on Adobe Experience Platform.

    5.8 Pricing on request Visit site
  11. 11

    Adobe Marketo Engage

    by Adobe Marketo Engage
    Paid APIWeb

    Choose Marketo Engage if an enterprise marketing team needs automation across channels, lead management, CRM alignment, and campaign attribution.

    5.7 Pricing on request Visit site
  12. 12

    HCL Unica Interact

    Paid APISelf-hostedWeb

    Interact combines real-time offer decisioning, cross-channel coordination, and campaign analytics for enterprise marketing teams.

    5.6 Pricing on request Visit site
  13. 13

    Wishpond

    Free trial Web

    Choose Wishpond if your business wants lead generation, marketing, and sales tools in one web platform, with plan options for different team sizes.

    5.4 Pricing on request Visit site
  14. 14

    Zoho Marketing Automation

    by Zoho Marketing Automation
    Free trial Web

    Zoho Marketing Automation brings multichannel campaigns, lead generation, and CRM integrations into a web-based service.

    5.4 From $14/mo (annual) · 14-day trial Visit site
  15. 15

    Click

    by Click
    Paid APIWeb

    Click concentrates marketing, sales engagement, and customer data inside Microsoft Dynamics. Its suitability depends on your Dynamics environment, required integrations, and licensing requirements.

    5.3 Pricing on request Visit site
  16. 16

    Ortto

    by Ortto
    Paid Web

    Ortto brings several marketing automation functions together and supports multiple CRM integrations. Starter is listed at $199 a month, billed monthly, and the service has no free plan.

    5.0 From $199/mo · 14-day trial Visit site
  17. 17

    Salesforce Account Engagement

    by Salesforce Account Engagement
    Paid Web

    Salesforce Account Engagement combines lead management, automation, and personalization capabilities with plan-based contact and automation limits.

    5.0 From $1,250/mo (annual) Visit site
  18. 18

    LianaAutomation

    Paid Web
    4.3 From $320/mo Visit site
  19. 19

    SimplyCast Marketing Automation

    Paid Web
    3.9 From $229/mo (annual) · 14-day trial Visit site

#1Places #1, #2, #3, #4, #5 on this list can be bought by the makers of the software on it. See the price

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