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Best Marketing Research Software in 2026

Marketing research software lets you create surveys, reach respondents, gather answers and examine results. This list is for people comparing tools for research projects on a budget.

  1. 1

    Alchemer

    Free plan AndroidAPIiPhone+1

    Choose Alchemer if you need survey branching, response analytics, respondent panel access, or an API for survey workflows.

    7.7 Free plan · 7-day trial Visit site
  2. 2

    Conjointly

    by Conjointly
    Free plan APIWeb

    Conjointly brings survey creation, research methods, and respondent sourcing into one platform. Check the Basic response limit and annual plan costs when choosing a tier.

    7.3 Free plan · paid from $2,895/yr Visit site
  3. 3

    Displayr

    Free plan APIWeb

    Displayr brings survey analysis, reporting, and data refreshes into an online workflow, with plan features ranging from basic dashboard reports to enterprise controls.

    7.3 Free plan · 14-day trial Visit site
  4. 4

    LimeSurvey

    by LimeSurvey
    Free plan APISelf-hosted

    LimeSurvey combines flexible survey design with multiple sharing, analysis, and export options. Compare the free response allowance and paid-plan limits with the scale of your survey work.

    7.1 Free plan · paid from $39/mo Visit site
  5. 5

    Make Opinion Next

    by Make Opinion Next
    Free plan APIWeb

    Make Opinion Next combines survey creation, respondent access, fieldwork and analysis, with broad country coverage and tools for teams managing multiple markets.

    7.1 Visit site
  6. 6

    SoGoSurvey

    by SoGoSurvey
    Free plan AndroidAPIiPhone+3

    SoGoSurvey offers survey features and response allowances across a free plan and paid tiers.

    7.1 Free plan · paid from $99/mo Visit site
  7. 7

    SurveyLab

    by SurveyLab
    Free plan AndroidAPIiPhone+1

    SurveyLab pairs survey-building features with several response allowances, from a 50-response free tier to an Enterprise plan with unlimited responses.

    7.1 Free plan · paid from $49/mo · 14-day trial Visit site
  8. 8

    Pollfish

    by Pollfish
    Free plan APIWeb

    Pollfish combines survey design, audience targeting, AI assistance, and response analysis in one platform.

    7.0 Free plan · paid from $0.95 Visit site
  9. 9

    Prolific

    Free plan APIWeb

    Choose Prolific if your team needs participant recruitment for research or AI data tasks, with flexible targeting and tool connections.

    7.0 Visit site
  10. 10

    PlusMetrica

    Free plan Web

    PlusMetrica brings survey creation, participant recruitment, and analysis into one web platform. The free plan offers an entry point, while report limits and extra targeting charges shape paid use.

    6.9 Free plan · paid from $29 Visit site
  11. 11

    SurveyMonkey

    by SurveyMonkey
    Free plan AndroidAPIiPhone

    SurveyMonkey offers survey creation and analytics with a free option and features for teams and enterprises.

    6.9 Free plan · paid from $30/user/mo (annual) Visit site
  12. 12

    Qualitati

    Free plan Web

    Choose Qualitati if you need a web-based research platform combining AI interviews or focus groups with qualitative analysis.

    6.8 Free plan · paid from €9/mo Visit site
  13. 13

    Qualtrics

    by Qualtrics
    Free plan API

    Qualtrics offers a limited free survey account and a paid research plan with shared responses and additional question types.

    6.8 Free plan · paid from $420/mo (annual) · 30-day trial Visit site
  14. 14

    QuestionPro

    by QuestionPro
    Free plan API

    Choose QuestionPro if you need survey branching and analytics, or want to begin with a free plan.

    6.8 Free plan · paid from $83/user/mo (annual) · 10-day trial Visit site
  15. 15

    Sawtooth Software

    by Sawtooth Software
    Free plan API

    Sawtooth Software combines survey creation features with analytics and API access.

    6.7 Free plan · pricing on request Visit site
  16. 16

    Sogolytics

    by Sogolytics
    Free plan API
    6.7 Free plan · paid from $99/mo · 15-day trial Visit site
  17. 17

    SurveySparrow

    by SurveySparrow
    Free plan API

    SurveySparrow is a fit for survey creators who want branching, branding and analytics, with a free tier to begin.

    6.6 Free plan · 14-day trial Visit site
  18. 18

    1000minds

    Free trial AndroidiPhoneWeb

    1000minds combines decision modeling with conjoint and preferences research workflows.

    6.5 From $3,500 · 15-day trial Visit site
  19. 19

    Fuel Cycle

    Free trial AndroidAPIiPhone+1

    Fuel Cycle brings research methods, community data, and analysis features into one platform, with integrations and a REST API. Prospective customers need to request a demo for pricing details.

    6.4 Pricing on request Visit site
  20. 20

    Askia

    Paid AndroidAPIiPhone+3

    Askia covers the research process from questionnaire design and fieldwork to analysis and reporting, with mobile, desktop, web, and API components.

    6.1 Pricing on request Visit site
  21. 21

    Questback Employee Experience

    by Questback Employee Experience
    Free trial AndroidAPIiPhone+1

    Questback brings employee surveys, pulse feedback and analytics together, with API support for connected workflows.

    6.1 Pricing on request · 14-day trial Visit site
  22. 22

    Discuss

    Paid AndroidAPIiPhone+1

    Choose Discuss if your team needs multiple ways to gather research and AI-assisted analysis in one platform. Its repository and research services may also suit teams handling ongoing studies.

    6.0 Pricing on request Visit site
  23. 23

    Netigate

    by Netigate
    Free trial APIWeb

    Netigate brings survey management, feedback analysis, and API access together, with plans for both surveys and insights.

    6.0 Pricing on request Visit site
  24. 24

    1Q

    Paid AndroidiPhoneWeb

    1Q combines respondent access, targeted question setup, live analysis, and downloadable results.

    5.9 From $1 Visit site
  25. 25

    Medallia

    by Medallia
    Paid AndroidAPIiPhone+1

    Choose Medallia if an enterprise needs to bring varied experience signals into analytics and structured follow-up workflows.

    5.8 Pricing on request Visit site

#1Places #1, #2, #3, #4, #5 on this list can be bought by the makers of the software on it. See the price

Review free plans, trial periods and advertised starting prices. Also examine response caps, question branching, audience access, analysis features, export options and multilingual survey capabilities. Make sure the platform matches your needs, whether that is web, API, Android, iOS, Windows or self-hosted. If code access matters, review the licence before choosing.

Questions

Which marketing research tools have a free plan?

Free plans are listed for Alchemer and Displayr. Check the current plan terms and limits before starting a project.

Which tools list a free trial?

The listed trial periods include 15 days for 1000minds, 7 days for Alchemer and 14 days for Displayr.

What paid starting prices are listed?

1000minds lists pricing from $3,500, while 1Q lists pricing from $1. Other products list pricing on request.

Can these tools run on different platforms?

The category covers web, API, Android, iOS, Windows and self-hosted options. Askia lists web, API, Android, iOS, Windows and self-hosted support.

What should I compare before choosing?

Use free-plan availability, paid starting prices, response limits, survey logic, audience access, analysis tools, export formats and multilingual support as comparison points.

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