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Best Merchant Marketing Software in 2026

Merchant marketing software supports customer outreach through email and SMS campaigns, automated journeys, loyalty programs, and other marketing channels. Tools may connect with ecommerce systems and run on the web, through an API, on iOS or Android, as browser extensions, or by self-hosting.

19 apps
Research read 28 Sept 2026
How the order is worked out

1

Klaviyo
by Klaviyo
Free plan Web

Klaviyo combines marketing channels, automation, and customer support tools in a web platform. Its free plan has defined usage limits, and sending can be restricted if those limits are exceeded.

6.9 Free plan Visit site
2

Yotpo Reviews
by Yotpo Reviews
Free plan APISelf-hostedWeb

Yotpo Reviews combines review collection, display, moderation, and syndication for commerce businesses. Check the monthly order limit and platform-specific feature support before choosing a plan.

6.8 Free plan · paid from $15/mo Visit site
3

Retainful
by Retainful
Free plan Web

Retainful offers core email campaign features with a permanent free plan and a Pro tier. Compare your monthly email volume and contact count with each plan’s stated limits.

6.7 Free plan · paid from $14/mo Visit site
4

SmartrMail
by SmartrMail
Free plan APIWeb

SmartrMail combines ecommerce automations, recommendations, capture tools, and sales reporting. Compare subscriber, email, platform, and SMS allowances carefully across its plans.

6.7 Free plan · paid from $10/mo · 15-day trial Visit site
5

Attentive

Free trial APIWeb

Choose Attentive if your business needs personalized, two-way messaging across several channels, with analytics, automation, and support included across plans.

6.3 Pricing on request Visit site
6

ContactPigeon Predictive Insights

Free trial APIWeb

ContactPigeon Predictive Insights combines retail data, predictive signals, segmentation, and multichannel activation.

6.2 From $50/mo · 14-day trial Visit site
7

Bluecore

Paid AndroidAPIiPhone+1

Bluecore brings audience building, predictive models, and cross-channel campaign triggers into one retail marketing platform.

6.0 Pricing on request Visit site
8

Cordial
by Cordial
Paid AndroidAPIiPhone+1

Cordial combines customer data, segmentation, and multi-channel journeys for brands coordinating personalized outreach. Its pricing requires contacting the company.

5.9 Pricing on request Visit site
9

Privy

Free trial APIWeb

Privy brings ecommerce email, SMS, segmentation, and lead-capture displays together, with detailed Shopify syncing.

5.9 From $30/mo · 15-day trial Visit site
10

Bloomreach Engagement
by Bloomreach Engagement
Paid APIWeb

Choose Bloomreach Engagement if your brand has substantial visitor and messaging volumes and needs coordinated, data-driven marketing across channels.

5.8 Pricing on request Visit site
11

Rejoiner

Free trial APIWeb

Rejoiner provides ecommerce-focused automation, segmentation, email creation, integrations, and deliverability features. The trial is broad, but ongoing use is paid according to active contacts.

5.8 From $25/mo · 30-day trial Visit site
12

Ometria
by Ometria
Paid AndroidAPIiPhone+1

Ometria brings customer data and campaign delivery together for retail use cases across many channels. Confirm the fit of its integration constraints and request pricing for the required capabilities.

5.7 Pricing on request Visit site
13

Sendlane
by Sendlane
Free trial APIWeb

Sendlane combines email marketing automation with SMS, reviews, forms, and eCommerce integrations. The trial has contact and send limits, and SMS activation is geographically restricted.

5.7 60-day trial Visit site
14

Dotdigital
by Dotdigital
Paid APIWeb

Dotdigital combines campaign automation, personalization, integrations, and onboarding support in a paid platform. Request a quote to assess the cost for your contact count and planned message volume.

5.6 Pricing on request · 14-day trial Visit site
15

Listrak
by Listrak
Paid APIExtensionWeb

Listrak combines customer data, journey automation, personalization, and reporting across marketing channels. Buyers should contact the company for a demo and pricing tailored to their program.

5.6 Pricing on request Visit site
16

Sailthru
by Sailthru
Paid AndroidAPIiPhone+1

Sailthru brings multichannel campaigns, customer profiles, journey automation, and analytics into one platform.

5.5 Pricing on request Visit site
17

Shopify

Free trial Web

Shopify brings hosted commerce, inventory tools, and sales-channel support together.

5.5 3-day trial Visit site
18

Drip
by Drip
Paid Web

Drip brings email sending, automation, segmentation, landing pages, and A/B testing together in a web service. Check that its 2,500-person limit and unlisted plan price suit your needs.

5.4 14-day trial Visit site
19

Voyado Engage

Paid Web

3.8 Pricing on request Visit site

#1Places #1, #2, #3, #4, #5 on this list can be bought by the makers of the software on it. See the price

Compare the free plan, paid starting price, campaign and loyalty features, channels, integrations, and supported platforms. A free plan or trial may be available; check its limits and duration. If reading or changing code matters, review the licence and hosting terms.

Questions

What is merchant marketing software used for?

It supports email and SMS campaigns, campaign automation, loyalty programs, marketing channels, and ecommerce integrations.

Are free plans available?

A free plan is available from tools on this list. Check the plan details and limits before relying on it.

Do these tools offer free trials?

Free trials are available from tools on this list. Trial length and terms differ, so review them before signup.

Which platforms can these tools run on?

Platforms represented include web, API, iOS, Android, extensions, and self-hosted deployments.

How is pricing shown?

Pricing may be freemium, a stated monthly starting price, or available by request. Compare the paid starting point and plan terms.

Questions

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