Bluecore

Web · Android · iPhone · API

Visit site Alternatives

Freedom report

Two barsScore 5.4

Free tierNo free tier on record
Open codeNo open-source code on record
Runs widely3 of 6 device platforms
DocumentedPlans, terms and facts published

Bluecore is ranked #9 of 26 in retail CRM software on Freedom251. It runs on Android, API, iOS, Web.

Bluecore plans and pricing

All plans

Custom enterprise plan Not published Customized demo for enterprise businesses; audience exports and some predictive scores may depend on contract bluecore.com · 30 Sept 2026

Compared on retail CRM software

Segment methods: customer attributes; event-based data; data science models; action affinity; email lists; lifecycle stage; purchase activity; product preferences; discount affinity
Refresh frequency: near-real-time
Predictive segments: Yes
Anonymous profiles: Yes
Activation destinations: email; SMS/MMS; paid media; ecommerce platforms; SFTP exports; partner integrations

Best Bluecore alternatives

See all 20

Two bars Zoho CRM Free tier No. 1$14/mo6.6 Two bars BlueConic Free tier No. 2Free6.4 One bar Hightouch Free tier No. 3Free6.3 One bar Salesforce for Restaurants Paid plans No. 4$25/mo5.6 One bar Aptos Retail Paid plans No. 5—5.5 One bar Ometria Paid plans No. 6—5.5

The record

Product: Bluecore combines shopper identity, behavioral data and product data to personalize experiences across email, SMS, websites and paid media.
Audience building: Its audience builder supports drag-and-drop segmentation, historical and predictive analytics, audience insights and customer profiles.
Predictive models: Bluecore says its retail predictive models can score customer lifetime value, lifecycle stage, likelihood to act and product preferences.
Campaign triggers: The platform supports cross-channel triggers tied to shopper behavior and product events such as price drops, new arrivals and back-in-stock items.
Marketing Agent: Marketing Agent explains retail marketing performance, tracks identification signals and can connect diagnostic insights to campaign execution across email and mobile.
Shopping assistant: Bluecore’s AI Shopping Assistant can support shopping experiences across websites, email, mobile apps and SMS.
Integrations: Bluecore lists integrations including Adobe, BigCommerce, Criteo, Google Ads, Salesforce Marketing Cloud, Shopify, Snowflake, TikTok and Twilio.
Custom integrations: Bluecore says its partner ecosystem includes ecommerce platforms, marketing clouds and other technology partners, and invites customers with homegrown systems to ask about integration.
Mobile support: The mParticle integration supports iOS, Android and web events, including product views, add-to-cart, purchase and wishlist events.
API: Bluecore’s Events API accepts mobile app and other source events to identify or update customers and record commerce behaviors, including custom events.
Security and compliance: Bluecore’s Trust Center lists CCPA, EU AI Act, GDPR and SOC 2 compliance areas and features security documents including a security whitepaper and penetration test report.
Support: Bluecore provides customer success support, and its Trust Center directs users to contact support for help with the center and to report vulnerabilities.
Contract limits: Some audience export capabilities and predictive scores may require additional cost or depend on the customer’s contract.
Intended customer: Bluecore targets ecommerce and marketing leaders at retail brands seeking to coordinate campaigns and activate retail data across channels.

Where it ranks on Freedom251

Best Retail CRM Software in 2026#9 of 26
Best Customer Segmentation Software in 2026#5 of 21

Is Bluecore yours?

Claim it for free: prove the domain, then correct facts, plans and screenshots. An editor reviews every change.

Claim it free Promote Bluecore

Sources

bluecore.com· checked 30 Sept 2026
bluecore.com/audience-builder/· checked 30 Sept 2026
bluecore.com/platform/· checked 30 Sept 2026
bluecore.com/marketing-agent/· checked 30 Sept 2026
bluecore.com/partners/· checked 30 Sept 2026
help.bluecore.com/help/integrate-with-mparticle· checked 30 Sept 2026
help.bluecore.com/help/pdfexport/id/6859ba699f062964a5013· checked 30 Sept 2026
trust.bluecore.com· checked 30 Sept 2026
help.bluecore.com/help/export-an-audience· checked 30 Sept 2026
bluecore.com/lp/request-a-demo/· checked 30 Sept 2026
bluecore.com/press/bluecore-appoints-chief-revenue-o· checked 30 Sept 2026