No. 5 of 42 ·Loyalty Program Software

Annex Cloud Loyalty Experience Platform

Web · Android · iPhone · API

Freedom report

Two barsScore 5.5

Free tierNo free tier on record
Open codeNo open-source code on record
Runs widely3 of 6 device platforms
DocumentedPlans, terms and facts published

Annex Cloud Loyalty Experience Platform is ranked #5 of 42 in loyalty program software on Freedom251. It runs on Android, API, iOS, Web.

Annex Cloud Loyalty Experience Platform plans and pricing

All plans

Loyalty Experience Platform Not published Enterprise-ready SaaS; contact Annex Cloud or request a demo for details annexcloud.com · 4 Oct 2026

Compared on loyalty program software

Tiered rewards: Yes
Referral programs: Yes
Lifecycle automation: Yes
Customer portal: Yes
API access: Yes
White-label branding: Yes

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Two bars meed Free tier No. 1$49.17/mo6.5 One bar LoyaltyLion Free tier No. 2$199/mo6.4 One bar Smile.io Free tier No. 3$15/mo6.4 One bar Yotpo Loyalty Free tier No. 4$199/mo6.4 One bar Thanx Paid plans No. 6—5.5 One bar TrueLoyal Paid plans No. 7—5.5

The record

Purpose: The platform helps modern brands build personalized loyalty experiences across online, in-app, in-store and other customer touchpoints.
Engagement: Engagement features include gamification, social loyalty, surveys, quizzes and contests.
Personalization: It supports unlimited zero- and first-party attributes, real-time segmentation, event-triggered journeys and progressive profiling.
Rewards: The incentive engine supports points, tiers, promotions, receipt-verified purchases and reward options such as merchandise and experiences.
Program types: The platform supports points, tiered, paid, punch-card and hybrid loyalty programs.
Referrals: Refer-a-friend capabilities include two-sided rewards, fraud controls and referral attribution.
Scale and localization: Annex Cloud says the platform supports millions of customers and transactions, multiple brands and regions, and multi-currency and multi-language programs.
Integrations: The company describes more than 125 out-of-the-box connectors and a RESTful API platform; named integrations include SAP, Microsoft Dynamics and Adobe Commerce.
Privacy and compliance: Annex Cloud says the platform has built-in support for GDPR and CCPA and cites SOC 2 Type 2 for all five key principles and ISO 27001 certifications.
Security: The security page describes AES-256 encryption at rest, TLS protection for internet traffic, role-based access, and SAML single sign-on support.
Support: Annex Cloud advertises 24/7 support, an assigned Customer Success Manager, training and documentation, and periodic program reviews.
Audience: The company describes the platform as enterprise-ready SaaS and highlights support for complex, multi-brand and multi-region programs.
Headquarters: 951 20th St. #540, Denver, Colorado 80201, United States

Where it ranks on Freedom251

Best Loyalty Program Software in 2026#5 of 42
Best Retail CRM Software in 2026#9 of 26

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Sources

annexcloud.com/loyalty-experience-platform· checked 4 Oct 2026
annexcloud.com/integrations-overview/· checked 4 Oct 2026
annexcloud.com/enterprise-readiness/· checked 4 Oct 2026
annexcloud.com/enterprise-readiness/security-is-built-· checked 4 Oct 2026
annexcloud.com/customer-success/· checked 4 Oct 2026