No. 34 of 131 ·Marketing Automation Software

CleverTap

Name: CleverTap
Price: 85 USD

Web · Android · iPhone · API · paid plans from $85/mo

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Freedom report

Two barsScore 6.3

Free tierNo free tier on record
Open codeNo open-source code on record
Runs widely3 of 6 device platforms
DocumentedPlans, terms and facts published

CleverTap is ranked #34 of 131 in marketing automation software on Freedom251, made by CleverTap (Mountain View, California). It runs on Android, API, iOS, Web. There is no free plan. A free trial is offered. Paid plans start at $85/mo.

CleverTap plans and pricing

All plans

Core $85/mo Taxes apply; excludes add-ons. Billing starts after the 30-day trial. Select monthly active users · 3-year data retention · add-ons available clevertap.com · 3 Oct 2026

Core Not published CleverAI for assisted orchestration · Real-time behavioral segmentation · Built-in experimentation and analytics · Omnichannel engagement clevertap.com · 20 Sept 2026

Pro Not published Get a demo Everything in Core · Automated segmentation · In-depth insights · Send-time and channel optimization · Personalization across touchpoints clevertap.com · 20 Sept 2026

Ultimate Not published Get a demo Everything in Pro · AI-powered journey automation · Predictive segments with explainability · Real-time, 1:1 recommendations · Up to 10 years of data retention clevertap.com · 20 Sept 2026

Pro Not published Get a demo 3-year data retention · add-ons available clevertap.com · 3 Oct 2026

Ultimate Not published Get a demo Up to 10 years of data retention · add-ons available clevertap.com · 3 Oct 2026

Compared on marketing automation software

Free plan: No

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The record

Email automation: Yes
Customer journeys: Yes
Lead capture forms: Yes
CRM integrations: multiple
What it does: CleverTap describes itself as an all-in-one customer engagement platform for creating and optimizing cross-channel customer experiences in real time.
Core capabilities: The platform combines customer data and analytics, experimentation and optimization, personalization, and campaign orchestration.
Messaging channels: Listed channels include push notifications, email, WhatsApp, in-app messages, web messaging, RCS, and SMS.
Analytics: The plan comparison lists behavioral analytics including funnels, cohorts, events, trends, session analytics, and uninstall tracking.
Integrations: CleverTap lists integrations including Amplitude, Mixpanel, AppsFlyer, Branch, Salesforce, HubSpot, Segment, Shopify, and Snowflake.
SDKs and APIs: Official SDKs cover Android, iOS, Flutter, React Native, Unity, and JavaScript, and the documentation lists server-side libraries and APIs.
Security and compliance: CleverTap states that it is compliant with GDPR, CCPA, SOC 2 Type II, ISO 27001, and HIPAA.
Security controls: The maker lists two-factor authentication, role-based access, restricted IP access, and campaign approval workflows.
Support: The pricing comparison lists online or self-serve support, an AI-powered support assistant, support ticket channels, and plan-dependent customer success and implementation support.
Plan limits: The pricing comparison lists 3 years of data retention for Core and Pro and 10 years for Ultimate; several capabilities are marked as add-ons.
Price from: $85/mo

Where it ranks on Freedom251

Best Marketing Automation Software in 2026#34 of 131
Best Customer Data Platforms in 2026#25 of 54
Best Customer Journey Orchestration Software in 2026#14 of 34
Best Push Notification Software in 2026#21 of 29
Best Mobile Marketing Automation Software in 2026#16 of 26
Best Retail CRM Software in 2026#18 of 26
Best Game LiveOps Software in 2026#18 of 25

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Sources

clevertap.com· checked 20 Sept 2026
clevertap.com/about-us/· checked 3 Oct 2026
clevertap.com/pricing/· checked 3 Oct 2026
docs.clevertap.com/docs/technology-partners· checked 3 Oct 2026
developer.clevertap.com/docs/clevertap-sdks· checked 3 Oct 2026
clevertap.com/security/· checked 3 Oct 2026