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CleverTap

by CleverTap

Free trial AndroidAPIiPhoneWeb

Visit CleverTap Alternatives Pricing

CleverTap's own site

What CleverTap is

CleverTap is a customer engagement platform for creating and optimizing cross-channel experiences in real time. It combines customer data and analytics with experimentation, personalization, optimization, and campaign orchestration. Listed channels include push notifications, email, WhatsApp, in-app and web messaging, RCS, and SMS. Behavioral analytics cover funnels, cohorts, events, trends, sessions, and uninstall tracking. The platform includes email automation, customer journeys, lead capture forms, and multiple CRM integrations. Connections listed by the maker include Amplitude, Mixpanel, AppsFlyer, Branch, Salesforce, HubSpot, Segment, Shopify, and Snowflake. SDKs are available for Android, iOS, Flutter, React Native, Unity, and JavaScript, alongside server-side libraries and APIs. CleverTap states compliance with GDPR, CCPA, SOC 2 Type II, ISO 27001, and HIPAA. Core costs $85 a month after a 30-day trial; taxes apply and add-ons are excluded.

Who it suits

CleverTap suits growing teams, expanding businesses, and enterprise teams needing customer data, messaging, analytics, and journey tools. Its listed plans separate capabilities for those different customer-engagement needs.

What it does well

  • Supports push, email, WhatsApp, SMS, and more
  • Behavioral analytics include funnels, cohorts, and sessions
  • SDKs cover Android, iOS, Flutter, and JavaScript
  • Lists GDPR, CCPA, SOC 2, ISO 27001, and HIPAA compliance
  • Provides role-based access and campaign approvals

What to know first

  • No free plan
  • Core costs 85.00 USD monthly
  • Taxes apply and add-ons are excluded

Limits

Core includes three years of data retention, select monthly active users, and available add-ons. The trial lasts 30 days, and billing starts afterward; taxes apply. Ultimate offers up to 10 years of data retention.

Plans

PlanBilled and limitsPrice
CoreTaxes apply; excludes add-ons. Billing starts after the 30-day trial. · Select monthly active users · 3-year data retention · add-ons available$85 a month
ProGet a demo · 3-year data retention · add-ons availableOn request
UltimateGet a demo · Up to 10 years of data retention · add-ons availableOn request

As clevertap.com lists them, read 3 Oct 2026. The maker's own page has the final word.

Getting started

  1. Visit https://clevertap.com/.
  2. Choose a plan and begin the 30-day trial.
  3. Use an available platform or SDK, including Android, iOS, Flutter, React Native, Unity, or JavaScript.
  4. Connect services such as Salesforce, HubSpot, Segment, Shopify, or Snowflake as needed.

Verdict

CleverTap brings messaging, analytics, experimentation, personalization, and orchestration together across many channels. The platform offers broad integrations and SDK coverage, but pricing and some capabilities depend on plan or add-ons.

Questions

Is there a free plan?

No. CleverTap offers a 30-day trial.

How much does Core cost?

Core costs $85 a month after the 30-day trial. Taxes apply, add-ons are excluded, and billing starts after the trial.

What platforms does CleverTap support?

Listed platforms are Android, API, iOS, and web. Official SDKs also cover Flutter, React Native, Unity, and JavaScript.

Which messaging channels are available?

Listed channels include push notifications, email, WhatsApp, in-app messages, web messaging, RCS, and SMS.

What does Ultimate add?

Ultimate includes everything in Pro, AI-powered journey automation, predictive segments with explainability, real-time 1:1 recommendations, and up to 10 years of data retention.

Who makes CleverTap?

CleverTap is made by CleverTap, founded in 2013 and headquartered in Mountain View, California.

Facts from CleverTap's own pages

Analytics
The plan comparison lists behavioral analytics including funnels, cohorts, events, trends, session analytics, and uninstall tracking. · clevertap.com, 3 Oct 2026
Core capabilities
The platform combines customer data and analytics, experimentation and optimization, personalization, and campaign orchestration. · clevertap.com, 3 Oct 2026
CRM integrations
multiple · clevertap.com, 20 Sept 2026
Customer journeys
Yes · clevertap.com, 20 Sept 2026
Email automation
Yes · clevertap.com, 20 Sept 2026
Lead capture forms
Yes · clevertap.com, 20 Sept 2026
Founded
2013 · clevertap.com, 28 Sept 2026
Free plan
No · clevertap.com, 20 Sept 2026
Headquarters
Mountain View, California · clevertap.com, 28 Sept 2026
Integrations
CleverTap lists integrations including Amplitude, Mixpanel, AppsFlyer, Branch, Salesforce, HubSpot, Segment, Shopify, and Snowflake. · docs.clevertap.com, 3 Oct 2026
Intended customers
The maker describes Core for growing teams, Pro for expanding businesses, and Ultimate for enterprise teams needing advanced AI decisioning, automation, and governance. · clevertap.com, 3 Oct 2026
Messaging channels
Listed channels include push notifications, email, WhatsApp, in-app messages, web messaging, RCS, and SMS. · clevertap.com, 3 Oct 2026
Plan limits
The pricing comparison lists 3 years of data retention for Core and Pro and 10 years for Ultimate; several capabilities are marked as add-ons. · clevertap.com, 3 Oct 2026
SDKs and APIs
Official SDKs cover Android, iOS, Flutter, React Native, Unity, and JavaScript, and the documentation lists server-side libraries and APIs. · developer.clevertap.com, 3 Oct 2026
Security and compliance
CleverTap states that it is compliant with GDPR, CCPA, SOC 2 Type II, ISO 27001, and HIPAA. · clevertap.com, 3 Oct 2026
Security controls
The maker lists two-factor authentication, role-based access, restricted IP access, and campaign approval workflows. · clevertap.com, 3 Oct 2026
Support
The pricing comparison lists online or self-serve support, an AI-powered support assistant, support ticket channels, and plan-dependent customer success and implementation support. · clevertap.com, 3 Oct 2026
What it does
CleverTap describes itself as an all-in-one customer engagement platform for creating and optimizing cross-channel customer experiences in real time. · clevertap.com, 3 Oct 2026

Where CleverTap stands on Freedom251

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