Connectif

Connectif is an eCommerce marketing platform for retailers coordinating customer data and campaigns across several channels. It is most compelling for teams that can use behavioral targeting and on-site personalization together; buyers who need a fixed, self-serve price or minimal integration work should look elsewhere.

Overview

Connectif follows both identified and anonymous visitors across channels, giving teams a live view of activity. They can use behavior, purchases, preferences, location, and predictive segment templates to define audiences, then build automated journeys from triggers, actions, and conditions. In practice, this links customer signals to campaign decisions instead of relying only on static contact groups.

Campaigns can span email, push, SMS, web, WhatsApp, apps, and ads. Personalized messages, product recommendations, and dynamic website content extend that approach beyond sending communications. The breadth is useful for retailers coordinating multiple touchpoints, but it may be more platform than a business needs if it only wants a single-channel messaging tool.

Key features

Customer data and journeys

Real-time tracking and flexible segmentation give marketers several ways to respond to customer activity. Predictive segment templates add another audience-building option, while workflow triggers, actions, and conditions can automate campaign steps across channels. This is a strong combination for teams whose marketing depends on changes in browsing or purchase behavior.

Personalization and integrations

Connectif supports tailored messages, product recommendations, and dynamic site content. It integrates with Shopify, PrestaShop, Magento, VTEX, WooCommerce, BigCommerce, and LogiCommerce, and also offers extensions including Zapier, Doofinder, Oct8ne, Reskyt, WhatsApp, Qapla, and Spoki. Custom integrations can use HTML tags, JavaScript events, or the API, giving technical teams options to connect other systems.

The API can synchronize purchase, product, and contact data from sources such as offline point-of-sale systems, ERPs, and Data Marts, but programming expertise is needed. Its limit of 100 requests per minute and the 512 KB maximum size for public API reception events matter when designing integrations; those events also require an API key. Authorized-domain settings validate incoming data and reject requests from unrecognized sources, a useful control for teams managing data ingestion.

Mobile support and help

The Mobile SDK can connect Android and iOS apps and track user behavior in real time, supporting mobile journeys alongside web activity. Customers seeking help are directed to open a support ticket from the dashboard’s Help button.

Pricing

Connectif is paid, with custom pricing: prospective customers are directed to request a demo to find a suitable plan. A resource PDF advertises a free 30-day trial and also points readers toward a demo. No seat or usage quotas are stated, so teams should establish those terms and renewal conditions during the sales process before comparing total cost with a fixed-price tool.

With no public tier breakdown, there is no cheaper plan to assess against a higher tier. The custom-quote approach is better suited to organizations willing to scope requirements with a vendor than to buyers who need to choose and budget entirely through self-service pricing.

Platforms

Connectif supports Android, iOS, web, and API. The Mobile SDK supports app integration on both major mobile platforms, while the API provides a route for syncing external commerce and customer data.

Who it's for

Connectif is best suited to eCommerce marketing teams that want to combine cross-channel customer tracking, audience segmentation, automated journeys, and website personalization. Retailers using one of its commerce integrations can start from a supported connection; businesses with other data sources can use custom integration methods if they have programming support. It is a weaker fit for small teams seeking a transparent fixed price or those without technical capacity for bespoke API work.

Pros and cons

• Pro: Tracks known and anonymous users in real time, letting marketers use current activity to shape segments and campaigns.
• Pro: Supports campaigns across email, push, SMS, web, WhatsApp, apps, and ads, with recommendations and dynamic site content for personalization.
• Pro: Offers integrations with major commerce platforms and custom connection paths for teams with distinct systems.
• Con: Custom pricing and a demo-led buying process make budget comparison less direct than with tools that publish tiers.
• Con: API integration requires programming expertise, and the request-rate and event-size limits can constrain integration design.

Alternatives

OneSignal is worth considering when a free starting point and defined email allowance matter: its free plan includes 10,000 email sends per month, alongside web and mobile platforms. Twilio Segment may suit teams prioritizing a free data-platform entry point, with 1,000 visitors per month and 500,000 Reverse ETL records on its free plan. Klaviyo offers a free plan capped at 250 active profiles, 500 email sends per month, and $5 of mobile messages per month, making it a more bounded option for small-scale use.

Insider One is another paid platform available across Android, API, iOS, and web. Selligent is a paid alternative with custom pricing and a demo-led buying route. WebEngage is also a paid option across Android, API, iOS, and web. Zeta Marketing Platform is a paid alternative that directs buyers to request a demo or contact the vendor for pricing. Airship Experimentation has a paid Essentials plan described as self-service, no-code, and supporting app and web experiences, native UI, automation, and real-time orchestration.

Browse more options in Customer Journey Orchestration Software.

Verdict

Choose Connectif if your eCommerce team needs to turn real-time customer behavior into coordinated campaigns and personalized web experiences across channels. Its strongest reason to buy is the combination of tracking, segmentation, and workflow orchestration with commerce integrations. Look elsewhere if you need public pricing, a simple single-channel tool, or custom API work without programming expertise.