Freedom251 › Campaign Management
Zeta Marketing Platform
What Zeta Marketing Platform is
Zeta Marketing Platform is a marketing platform for coordinating paid, owned and earned media to help businesses acquire, grow and retain customers. It identifies known and anonymous users across devices and maps relationships among customers and their networks. Marketers can activate campaigns across email, social, CTV, display, video, mobile and in-store touchpoints, then coordinate personalised communications through SMS, push notifications, web personalisation, WhatsApp and mobile wallets. Zeta says the platform includes more than 500 AI agents for automating work, analysing data and supporting customer experiences. Agents can generate audiences or check campaigns, and the Opportunity Engine responds to natural-language questions. Zeta Intelligence includes forecasting, attribution, reporting and an Opportunity Explorer. Low-code Data Flows connects data sources and manages workflows. The platform also offers iOS and Android SDKs, REST APIs, security controls, training and a dedicated customer team. It is available on web, iOS and Android, with pricing on request; Zeta invites visitors to request a demo or contact the company.
Who it suits
It suits marketers coordinating campaigns across multiple channels and teams that need customer identity, data onboarding and campaign measurement features. Businesses can also use its SDKs and APIs to integrate apps with the platform.
What it does well
- Coordinates campaigns across email, social, video and in-store channels.
- More than 500 built-in AI agents.
- Low-code tools connect data sources and manage workflows.
- Offers forecasting, attribution and A/B testing.
- Includes SDKs, REST APIs and security controls.
What to know first
- Pricing is available only on request.
- No public trial offer is stated.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Zeta Marketing Platform | Pricing not stated; request a demo or contact Zeta for information | On request |
As zetaglobal.com lists them, read 4 Oct 2026. The maker's own page has the final word.
Getting started
- Visit https://www.zetaglobal.com/en-gb/platform/.
- Request a demo or contact Zeta for information.
- Ask Zeta about pricing and integrations relevant to your systems and channels.
- Use the listed web, Android or iOS access, or developer APIs.
Verdict
Zeta Marketing Platform brings campaign orchestration, data onboarding and measurement into one marketing platform. Its price is not public, so interested teams need to contact Zeta for details.
Questions
How much does Zeta Marketing Platform cost?
Pricing is on request. The platform page does not state a public price.
Is there a free plan or trial?
Pricing information is available on request. The page does not state a trial offer.
Which platforms are supported?
Listed platforms are Android, iOS, web and API.
What integrations are available?
Zeta lists an integrations ecosystem for system applications and channels and invites clients to ask about integrations not shown.
What security options are listed?
Options include SAML 2.0 single sign-on, IP whitelisting and multi-factor authentication.
What support and training are offered?
Customers receive a dedicated team that can include strategists and data scientists. ZMP Learning Studio offers training and certifications.
Facts from Zeta Marketing Platform's own pages
- Access
- Zeta invites visitors to request a demo or contact the company; the page does not state a public price or trial offer. · zetaglobal.com, 4 Oct 2026
- AI agents
- The platform says it has more than 500 built-in AI agents to automate processes, analyse data and enhance customer experiences. · zetaglobal.com, 3 Oct 2026
- AI assistance
- Zeta says real-time AI assistance can reduce campaign build times by more than 30%, and campaigns can be planned and deployed without code or IT tickets. · zetaglobal.com, 4 Oct 2026
- Analytics
- Zeta Intelligence includes an Opportunity Explorer, forecasting engine, generative AI, attribution modelling and advanced reporting. · zetaglobal.com, 3 Oct 2026
- API
- ZMP provides REST APIs for people, resources, events, and recommendations. · docs.zetaglobal.com, 4 Oct 2026
- Automation channels
- Marketers can design and orchestrate personalised communications across SMS, push notifications, web personalisation, WhatsApp and mobile wallets. · zetaglobal.com, 3 Oct 2026
- Campaign features
- AI agents can generate audiences or quality-check campaigns, while Zeta Opportunity Engine answers questions using natural-language prompts. · zetaglobal.com, 3 Oct 2026
- Channels
- The platform activates across email, social, connected TV, display, video, mobile, and in-store. · zetaglobal.com, 4 Oct 2026
- Data onboarding
- Data Flows connects disparate data sources and manages data workflows through a low-code onboarding solution. · zetaglobal.com, 3 Oct 2026
- Developer access
- Zeta provides iOS and Android SDKs and REST API references for integrating apps and working with ZMP. · docs.zetaglobal.com, 3 Oct 2026
- Features
- Listed features include cookieless capabilities, Identity Manager, behavioural intender audiences, low-code Data Flows, and Customer Pulse for enriching first-party data. · zetaglobal.com, 4 Oct 2026
- Founded
- 2007 · zetaglobal.com, 28 Sept 2026
- Headquarters
- New York, NY, United States · zetaglobal.com, 28 Sept 2026
- Identity
- ZMP recognises known and anonymous users across devices and maps relationships between customers and their networks. · zetaglobal.com, 4 Oct 2026
- Integrations
- ZMP connections support FTP, FTPS, SFTP, Amazon S3, and Google Cloud Storage; partner connectors include Pinterest, TikTok, X, and Snapchat for exporting customer audiences. · knowledgebase.zetaglobal.com, 4 Oct 2026
- Intended customers
- Zeta says the platform is designed to help businesses deliver tailored experiences and help marketers acquire, grow, and retain customers. · zetaglobal.com, 4 Oct 2026
- Measurement
- The platform offers performance simulation, ROI forecasting, native A/B and multivariate testing, and attribution of online and offline actions to business outcomes. · zetaglobal.com, 4 Oct 2026
- Platform purpose
- Zeta describes ZMP as an integrated marketing and advertising platform fueled by proprietary signals and real-time AI. · zetaglobal.com, 4 Oct 2026
- Pricing availability
- The platform page invites visitors to request a demo or contact Zeta; it does not state a price or trial offer. · zetaglobal.com, 3 Oct 2026
- Privacy
- Zeta’s privacy FAQ says it supports GDPR compliance, honors Global Privacy Control opt-out signals and offers EU data processing capabilities for ZMP. · knowledgebase.zetaglobal.com, 3 Oct 2026
- Security
- ZMP security options include SAML 2.0 single sign-on, IP whitelisting, and multi-factor authentication. · knowledgebase.zetaglobal.com, 4 Oct 2026
- Support
- Zeta says ZMP customers receive a dedicated team that can include strategists and data scientists, with strategy, integration, and analytics experts available from day one. · zetaglobal.com, 4 Oct 2026
- Support and training
- The platform page says customers get a dedicated team that includes strategists and data scientists, as well as training and certifications through ZMP Learning Studio. · zetaglobal.com, 3 Oct 2026
- Training and partners
- ZMP Learning Studio offers training and certifications, and the platform provides a marketplace of agency and technology partners. · zetaglobal.com, 4 Oct 2026
Where Zeta Marketing Platform stands on Freedom251
- Campaign Management#19 of 27
- Customer Journey Orchestration Software#25 of 34
- Customer Engagement Software#18 of 24