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Salesforce Marketing Cloud Engagement

by Salesforce Marketing Cloud Engagement

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What Salesforce Marketing Cloud Engagement is

Salesforce Marketing Cloud Engagement is an enterprise marketing platform for coordinating email, SMS, push notifications, and customer journeys across channels. Campaigns can combine email, mobile messages, landing pages, data extensions, and automation events. Journey Builder provides cross-channel journey orchestration, while Automation Studio supports automated workflows, campaigns, and triggered messages. Email automation, lead scoring, and lead capture forms are among its capabilities.

The platform includes subscriber profiles, drag-and-drop segmentation, personalization tools, and Einstein email recommendations. Marketing Cloud Connect links Engagement with Salesforce Sales or Service Cloud and can send tracking data to those clouds. REST and SOAP APIs support connections to tracking, subscribers, content, contacts, journeys, MobileConnect, MobilePush, and campaigns.

Security features include MFA, SAML 2.0 single sign-on, encryption at rest, secure API and SFTP connections, and an Audit Trail. Engagement SSO logins require MFA, and identity providers must pass AMR and ACR signals. Pro+ starts at $2,000 a month when billed annually, with 2.5M email messages and 15K contacts. The product is available through web and API, and there is no free plan.

Who it suits

It suits organizations coordinating email and mobile campaigns with automated, cross-channel customer journeys and lead tools. Teams using Salesforce Sales or Service Cloud may also value Marketing Cloud Connect and the ability to send tracking data to those clouds.

What it does well

  • Coordinates email, SMS, push notifications, and cross-channel journeys.
  • Includes email automation, lead scoring, and lead capture forms.
  • Supports subscriber profiles, segmentation, and personalization tools.
  • Marketing Cloud Connect links Salesforce Sales or Service Cloud.
  • REST and SOAP APIs cover multiple marketing resources.
  • Includes MFA, SAML 2.0 SSO, and an Audit Trail.

What to know first

  • There is no free plan.
  • Pro+ is $2,000 a month, billed annually.
  • Pro+ lists 2.5M email messages and 15K contacts.
  • Products may not be available in all markets.

Limits

There is no free plan. Pro+ costs $2,000 a month, billed annually, and includes 2.5M email messages and 15K contacts; Corporate+ and Enterprise+ have different message and contact allowances.

Plans

PlanBilled and limitsPrice
Pro+Billed annually · 2.5M Email Messages · 15K Contacts · Includes Marketing Cloud Growth$2,000 a month
Enterprise+Billed annually · 150M Email Messages · 10M Mobile App Messages · 500K Contacts · Includes Marketing Cloud Advanced$30,000 a month
Corporate+Billed annually · 10M Email Messages · 1M Mobile App Messages · 45K Contacts · Includes Marketing Cloud Advanced$5,500 a month

As salesforce.com lists them, read 7 Oct 2026. The maker's own page has the final word.

Getting started

  1. Visit the Salesforce Marketing Cloud Engagement website.
  2. Use the web platform or connect through its APIs.
  3. Review Pro+, Corporate+, and Enterprise+ allowances and annual billing.
  4. Choose a paid plan; no free plan is offered.
  5. For Salesforce Sales or Service Cloud connections, use Marketing Cloud Connect.

Verdict

Choose Salesforce Marketing Cloud Engagement if your organization needs coordinated marketing across email, mobile channels, and customer journeys, with lead tools and Salesforce cloud connections. Look elsewhere if you need a free plan or the Pro+ contact and message allowances do not fit your campaign needs.

Questions

Is there a free plan?

No. Salesforce Marketing Cloud Engagement is paid.

How much does it cost?

Pro+ is $2,000 a month when billed annually. Corporate+ is $5,500 a month and Enterprise+ is $30,000 a month, both billed annually.

What platforms does it support?

The listed platforms are web and API.

Does it integrate with Salesforce Sales or Service Cloud?

Yes. Marketing Cloud Connect links Engagement with Salesforce Sales or Service Cloud and can send tracking data to those clouds.

What security features are included?

Listed features include MFA, SAML 2.0 single sign-on, encryption at rest, secure API and SFTP connections, and an Audit Trail.

What does Pro+ include?

Pro+ lists 2.5M email messages and 15K contacts.

Facts from Salesforce Marketing Cloud Engagement's own pages

APIs
Salesforce provides REST and SOAP APIs for integrating apps and interacting with tracking, subscribers, content, contacts, journeys, MobileConnect, MobilePush, and campaigns. · developer.salesforce.com, 7 Oct 2026
Automation
The pricing page lists Automation Studio, automated workflows and campaigns, and triggered messages among its features. · salesforce.com, 7 Oct 2026
Availability
Salesforce says its Engagement+ pricing information is subject to change and that products may not be available in all markets. · salesforce.com, 7 Oct 2026
Campaigns
It supports cross-channel campaigns using email, mobile messages, landing pages, data extensions, and events such as automations. · help.salesforce.com, 7 Oct 2026
Included contacts
15000 · salesforce.com, 20 Sept 2026
CRM integrations
multiple · salesforce.com, 20 Sept 2026
Customer journeys
Yes · salesforce.com, 20 Sept 2026
Email automation
Yes · salesforce.com, 20 Sept 2026
Lead capture forms
Yes · salesforce.com, 20 Sept 2026
Founded
1999 · salesforce.com, 4 Oct 2026
Free plan
No · salesforce.com, 20 Sept 2026
Headquarters
San Francisco, California, United States · salesforce.com, 4 Oct 2026
Integrations
Marketing Cloud Connect links Engagement with Salesforce Sales or Service Cloud, including the ability to send tracking data to those clouds. · help.salesforce.com, 7 Oct 2026
Journey orchestration
Journey Builder is a cross-channel journey tool built for Marketing Cloud Engagement. · salesforce.com, 7 Oct 2026
Lead scoring
Yes · salesforce.com, 20 Sept 2026
Personalization
Listed capabilities include subscriber profiles, drag-and-drop segmentation, personalization tools, and Einstein email recommendations. · salesforce.com, 7 Oct 2026
Plan limits
The listed Pro+, Corporate+, and Enterprise+ plans have different email-message and contact allowances, and mobile-app-message allowances are listed for Corporate+ and Enterprise+. · salesforce.com, 7 Oct 2026
Purpose
Marketing Cloud Engagement is an enterprise-grade platform for email, SMS, push notifications, and cross-channel journey orchestration. · salesforce.com, 7 Oct 2026
Security
Marketing Cloud Engagement supports MFA, SAML 2.0 single sign-on, data-at-rest encryption, secure API and SFTP connections, and an Audit Trail. · trailhead.salesforce.com, 7 Oct 2026
Security requirement
Salesforce says Engagement SSO logins must use MFA and identity providers must pass AMR and ACR signals. · help.salesforce.com, 7 Oct 2026
Paid from
2000 · salesforce.com, 20 Sept 2026
Support
The included Standard Success Plan provides access to knowledge articles, documentation, Trailhead, and the Trailblazer Community. · salesforce.com, 7 Oct 2026

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