Best Lead Nurturing Software in 2026
Updated
In short: Manago AI (formerly SALESmanago) is ranked #1 of 28 as of 3 October 2026, ahead of Brevo Conversations and EngageBay. The best-ranked option with a free plan is Brevo Conversations. The lowest first paid tier on this page is EngageBay at $11.04/mo.
Lead nurturing tools help you maintain relevant follow-up with prospective customers as they move through a sales process. Compare behavioral triggers and delivery channels alongside lead scoring, CRM sync, and the availability of a visual workflow builder. Contact and workflow limits can show the scope of each option, while free-plan availability and paid-from pricing add plan details to weigh. The ranking opens with HubSpot Marketing Hub, GetResponse, and Klaviyo, followed by Mautic and Zoho Marketing Automation. Consider how you want to organize prospect follow-up, then compare the listed automation features, integrations, and limits against that approach.
28 lead nurturing software ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
5 of the 25 here have a free tier you can use, 0 have open-source code on record, and 0 have full bars: free, open, on most of your devices and documented.
| # | App | Signal | Free tier | Open code | Devices | From | Score |
|---|---|---|---|---|---|---|---|
| 1 | Manago AI (formerly SALESmanago)Web · Android · iPhone · API | Three bars | — | 3 of 6 | — | 6.5 | |
| 2 | Brevo ConversationsWeb · Android · iPhone | Three bars | — | 3 of 6 | $15/mo | 6.4 | |
| 3 | EngageBayWeb | Two bars | — | 1 of 6 | $11.04/mo | 6.4 | |
| 4 | KlaviyoWeb | Two bars | — | 1 of 6 | Free | 6.4 | |
| 5 | MauticWeb · Self-hosted · API | Two bars | — | 1 of 6 | €247.50/mo | 6.4 | |
| 6 | GetResponseWeb · Android · iPhone · API | Two bars | — | — | 3 of 6 | $1915.58/mo | 5.6 |
| 7 | Aritic PinPointWeb | One bar | — | — | 1 of 6 | $59/mo | 5.3 |
| 8 | Act-OnWeb | One bar | — | — | 1 of 6 | — | 5.2 |
| 9 | ActiveCampaignWeb · Android · iPhone | Two bars | — | — | 3 of 6 | — | 5.2 |
| 10 | OptimoveWeb | No signal | — | — | 1 of 6 | — | 5.2 |
| 11 | ActitoWeb · API | One bar | — | — | 1 of 6 | €1,750/mo | 5.0 |
| 12 | Bloomreach ContentWeb · Android · iPhone | Two bars | — | — | 3 of 6 | — | 5.0 |
| 13 | Customer.ioWeb · Android · iPhone | Two bars | — | — | 3 of 6 | $100/mo | 5.0 |
| 14 | KeapWeb · Android · iPhone | Two bars | — | — | 3 of 6 | $299/mo | 5.0 |
| 15 | OntraportWeb · Android · iPhone | Two bars | — | — | 3 of 6 | $83/mo | 5.0 |
| 16 | Salesforce Account EngagementWeb | One bar | — | — | 1 of 6 | $1,250/mo | 5.0 |
| 17 | Zoho Marketing AutomationWeb | One bar | — | — | 1 of 6 | — | 5.0 |
| 18 | Adobe Marketo EngageNo platforms listed | One bar | — | — | 0 of 6 | — | 4.9 |
| 19 | GroundhoggWeb | One bar | — | — | 1 of 6 | $20/mo | 4.9 |
| 20 | LeadSquaredNo platforms listed | One bar | — | — | 0 of 6 | — | 4.9 |
| 21 | Maropost Commerce CloudWeb | One bar | — | — | 1 of 6 | $219/mo | 4.9 |
| 22 | OrttoWeb | One bar | — | — | 1 of 6 | $199/mo | 4.9 |
| 23 | SelligentWeb | No signal | — | — | 1 of 6 | — | 4.9 |
| 24 | DripWeb | One bar | — | — | 1 of 6 | — | 4.8 |
| 25 | EnchargeWeb | No signal | — | — | 1 of 6 | — | 4.8 |
Is your app on this list?
Numbered spots on this list can be sponsored. They are labelled, and the editorial order and scores never change for payment.
Questions about this list
Which lead nurturing software is ranked first on Freedom251?
Manago AI (formerly SALESmanago) is ranked #1 of 28 with a score of 6.5. Brevo Conversations is second and EngageBay third.
How many of these have a free plan?
4 of the 25 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, EngageBay has the lowest first paid tier we found: $11.04/mo.
How is this list ranked?
Ranked free-and-open first: a usable free tier and open-source code, then the platforms it runs on and its documentation. Paid placements never change a rank.