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Best Lead Nurturing Software in 2026

If your sales process depends on keeping in touch with prospective customers, lead nurturing software can help coordinate that follow-up. Compare behavioral triggers and delivery channels with lead scoring, CRM sync, and the visual workflow builder to see which capabilities fit your approach. Contact and workflow limits, free-plan availability, and paid-from pricing add practical points of comparison. Manago AI (formerly SALESmanago), Brevo Conversations, and EngageBay are among the options shown, alongside Klaviyo and Mautic. Consider how you want to respond to prospect activity and organize communications, then weigh those needs against the features and plan details listed.

30 apps
Research read 23 Sept 2026
How the order is worked out

1

Aritic PinPoint
by Aritic PinPoint
Free plan AndroidAPIExtension+2

Aritic PinPoint brings campaign, lead and visitor-tracking tools together for B2B marketing. Consider its contact-handling rules and plan pricing before choosing it.

7.6 Free plan · paid from $59/mo · 30-day trial Visit site
2

GetResponse
by GetResponse
Free plan AndroidAPIiPhone+1

GetResponse combines campaign channels, automation, lead capture and ecommerce functions, with mobile apps and an API. Review the free-account limits and trial transition if you need premium features.

7.4 Free plan · paid from $15.58/mo (annual) · 14-day trial Visit site
3

HubSpot Marketing Hub
by HubSpot Marketing Hub
Free plan AndroidAPIiPhone+1

7.3 Free plan · 14-day trial Visit site
4

EngageBay
by EngageBay
Free plan Web

EngageBay combines customer management with marketing, communication, and support tools, and offers a no-cost plan for small teams.

7.0 Free plan · paid from $11.04/user/mo Visit site
5

Mautic

Free plan APISelf-hostedWeb

Mautic offers marketing automation through self-hosted software and managed plans. The free download requires server and software setup knowledge; managed Essential is €247.50/mo when billed annually.

7.0 Free plan · paid from €247.50/mo (annual) · 14-day trial Visit site
6

Klaviyo
by Klaviyo
Free plan Web

Klaviyo combines marketing channels, automation, and customer support tools in a web platform. Its free plan has defined usage limits, and sending can be restricted if those limits are exceeded.

6.8 Free plan Visit site
7

Brevo Transactional Email

Free plan Web

6.5 Free plan · paid from $9/mo Visit site
8

ActiveCampaign
by ActiveCampaign
Free trial WebiPhoneAndroid

ActiveCampaign brings multichannel marketing automation, journey tools and team features together. Compare its customized annual plans and plan-specific user and automation limits with your needs.

6.4 14-day trial Visit site
9

LeadSquared
by LeadSquared
Free trial AndroidAPIiPhone+1

Choose LeadSquared if your team needs sales and marketing CRM capabilities, mobile access, and workflow automation.

6.2 15-day trial Visit site
10

Encharge
by Encharge
Free trial APIWeb

Encharge focuses on behavior-based email automation, segmentation, testing, and integrations for B2B SaaS teams.

6.1 14-day trial Visit site
11

Keap
by Keap
Free trial WebiPhoneAndroid

Choose Keap if your business wants sales pipeline visibility, email sync, marketing automation, and AI features with web and mobile access.

6.1 From $299/mo · 14-day trial Visit site
12

Manago AI (formerly SALESmanago)

Free trial AndroidAPIiPhone+1

Manago AI brings customer data, journey automation and campaign assistance into one e-commerce platform. Check contact and usage charges, as well as the monthly AI cap, when assessing fit.

6.1 Pricing on request Visit site
13

Microsoft Dynamics 365 Sales
by Microsoft Dynamics 365 Sales
Free trial AndroidAPIiPhone+1

6.0 From $65/user/mo (annual) · 30-day trial Visit site
14

Actito
by Actito
Paid APIWeb

Actito brings journey orchestration, segmentation, AI functions, and broad channel coverage into one platform.

5.8 From €21,000/yr Visit site
15

Customer.io
by Customer.io
Paid WebiPhoneAndroid

Choose Customer.io if your team needs email automation, customer journeys, lead scoring, and lead capture forms, with a choice of defined or custom plan allowances.

5.8 From $100/mo · 14-day trial Visit site
16

Maropost Marketing Cloud
by Maropost Marketing Cloud
Free trial APIWeb

Marketing Cloud brings campaign tools, behavior-triggered journeys, and customer records into one platform.

5.8 From $279/mo · 14-day trial Visit site
17

Ontraport
by Ontraport
Free trial WebiPhoneAndroid

Ontraport brings CRM, marketing automation, and communication features into a platform with web and mobile access. It requires a paid plan after the 14-day trial.

5.8 From $83/mo · 14-day trial Visit site
18

Act-On
by Act-On
Paid APIWeb

Act-On combines journey automation, cross-channel campaigns, lead scoring, and integrations for marketing teams.

5.7 Visit site
19

Adobe Marketo Engage
by Adobe Marketo Engage
Paid APIWeb

Choose Marketo Engage if an enterprise marketing team needs automation across channels, lead management, CRM alignment, and campaign attribution.

5.7 Pricing on request Visit site
20

Bloomreach Engagement
by Bloomreach Engagement
Paid APIWeb

Choose Bloomreach Engagement if your brand has substantial visitor and messaging volumes and needs coordinated, data-driven marketing across channels.

5.7 Pricing on request Visit site
21

Optimove
by Optimove
Paid AndroidAPIiPhone+1

Choose Optimove if your brand needs customer data, campaign orchestration, and personalization across multiple channels. Look elsewhere if you need a free plan or a fixed published price.

5.5 Pricing on request Visit site
22

Drip
by Drip
Paid Web

Drip brings email sending, automation, segmentation, landing pages, and A/B testing together in a web service. Check that its 2,500-person limit and unlisted plan price suit your needs.

5.4 14-day trial Visit site
23

Zoho Marketing Automation
by Zoho Marketing Automation
Free trial Web

Zoho Marketing Automation brings multichannel campaigns, lead generation, and CRM integrations into a web-based service.

5.4 From $14/mo (annual) · 14-day trial Visit site
24

Groundhogg
by Groundhogg
Paid Web

Groundhogg combines email automation with segmentation and testing, with 30 native integrations. Choose among its paid plans based on the number of sites you need to cover.

5.3 From $20/mo (annual) · 14-day trial Visit site
25

Selligent

Paid AndroidAPIiPhone+1

Choose Selligent if you are an enterprise marketing team building personalized campaigns and customer journeys across email, mobile, and other digital channels.

5.3 Pricing on request Visit site

#1Places #1, #2, #3, #4, #5 on this list can be bought by the makers of the software on it. See the price

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